Jordan Estate Tales - Volume 10, 2015 - 35

"Ten years ago, I walked into Rob's office as the new CEO. At the time, it
was very fashionable to make a reserve wine, and I was under pressure from
our National Sales Manager and some distributors to produce a second
bottling. The notion of a Jordan reserve was disconcerting to me because
the Cabernet Sauvignon we have crafted for decades has always been our
best effort. At the same time, Rob and my dad had a long running debate
about using more estate fruit versus sourcing more from nearby growers. Rob
told me he believed he could improve upon the wine, but only with some
changes in vineyards and barrels. I decided to give Rob the opportunity
to prove his point. Two years later, we tasted what became known as the
Jordan 'Super Blend,' a Bordeaux-style blend of Cabernet Sauvignon, Merlot,
Petit Verdot and Malbec made from our top grower vineyard blocks.
Modeled after the style of a Saint-Julien, the wine was crafted using smallbatch production methods and aged in the finest French oak barrels. It was
magnificent. I told him that I wished all Jordan could taste like this. Rob said
that he could make it happen, but only if I gave him the freedom to source
the best grapes and the best barrels-and wait about five or six years to fully
realize the vision. It's exciting to look back on this decade and see that we've
just arrived at our destination."
- John Jordan
35



Jordan Estate Tales - Volume 10, 2015

Table of Contents for the Digital Edition of Jordan Estate Tales - Volume 10, 2015

Contents
Jordan Estate Tales - Volume 10, 2015 - 1
Jordan Estate Tales - Volume 10, 2015 - 2
Jordan Estate Tales - Volume 10, 2015 - Contents
Jordan Estate Tales - Volume 10, 2015 - 4
Jordan Estate Tales - Volume 10, 2015 - 5
Jordan Estate Tales - Volume 10, 2015 - 6
Jordan Estate Tales - Volume 10, 2015 - 7
Jordan Estate Tales - Volume 10, 2015 - 8
Jordan Estate Tales - Volume 10, 2015 - 9
Jordan Estate Tales - Volume 10, 2015 - 10
Jordan Estate Tales - Volume 10, 2015 - 11
Jordan Estate Tales - Volume 10, 2015 - 12
Jordan Estate Tales - Volume 10, 2015 - 13
Jordan Estate Tales - Volume 10, 2015 - 14
Jordan Estate Tales - Volume 10, 2015 - 15
Jordan Estate Tales - Volume 10, 2015 - 16
Jordan Estate Tales - Volume 10, 2015 - 17
Jordan Estate Tales - Volume 10, 2015 - 18
Jordan Estate Tales - Volume 10, 2015 - 19
Jordan Estate Tales - Volume 10, 2015 - 20
Jordan Estate Tales - Volume 10, 2015 - 21
Jordan Estate Tales - Volume 10, 2015 - 22
Jordan Estate Tales - Volume 10, 2015 - 23
Jordan Estate Tales - Volume 10, 2015 - 24
Jordan Estate Tales - Volume 10, 2015 - 25
Jordan Estate Tales - Volume 10, 2015 - 26
Jordan Estate Tales - Volume 10, 2015 - 27
Jordan Estate Tales - Volume 10, 2015 - 28
Jordan Estate Tales - Volume 10, 2015 - 29
Jordan Estate Tales - Volume 10, 2015 - 30
Jordan Estate Tales - Volume 10, 2015 - 31
Jordan Estate Tales - Volume 10, 2015 - 32
Jordan Estate Tales - Volume 10, 2015 - 33
Jordan Estate Tales - Volume 10, 2015 - 34
Jordan Estate Tales - Volume 10, 2015 - 35
Jordan Estate Tales - Volume 10, 2015 - 36
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