Jordan Wine Country Table - Vol. 16, 2021 - 13

NEWS
LEANING
IN
The pandemic creates opportunity
for interior design renovations at Jordan
BY LISA M. MATTSON | PHOTOGRAPHY BY PAUL DYER
The great European designer
Eileen Gray once said, " To create, one must first
question everything. " At the dawn of the new decade,
the pandemic forced many unexpected changes
to our daily lives-and left us with more questions
than answers. It challenged businesses, especially
those in the hospitality sector, in transformative
ways that have not been seen since the Great
Depression. A general rule of business is to cut
spending when sales are down. But John Jordan,
the owner of Jordan Winery, questioned that
principle and chose creation over contraction.
He doubled-down on investments in hospitality
spaces in 2020-using the decrease in visitors as
an opportunity to renovate gardens, tasting salons
and guest suites on Jordan Estate. Here's a look
at each transformation.
← LIBR AR Y
The term " library " has always been revered at
Jordan-its wine library of older vintages is one
of the most comprehensive in all of California-but
now the word holds deeper meaning. The woodpaneled
salon where the Library Tasting experience
begins has been transformed into a curated library
filled with vintage books about food, wine, travel,
hospitality, flora and fauna, as well as many of John's
personal interests, including aviation and fishing.
Jordan Estate Rewards members who book an
Overnight Stay at the Chateau will also have access
to the Library to select books to enjoy with a glass
of wine in their suites.
WINECOUNTRYTABLE.COM 13
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Jordan Wine Country Table - Vol. 16, 2021

Table of Contents for the Digital Edition of Jordan Wine Country Table - Vol. 16, 2021

Table of Contents
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