Boutique Design - March/April 2011 - 11

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CorreCtIon The caption with photo of the Saltworks Showroom in New York that ran in the January+February 2011 edition (page 31) should have also credited Steed Hale for helping create that space, in addition to Jared Sherman Epps Design.

Music-Centered MODO Chain to Debut
dvaya Hospitality has unveiled brand and design details for MODO, its new global lifestyle hotel chain. Advaya, whose principals include ex-NYLO executives John Russell and Chris Jones, say that the new chain will debut with a minimum of five properties in Brazil and another five in India. The company also says it is establishing a fund to acquire strategic assets and build new hotels, targeting major U.S. markets like New York, Kansas City and Miami. “Modo means ‘the way’ in Spanish, and we think of it as ‘the way to stay,’” Russell explains. “The name captures our brand’s personality—music-centric, original, designfocused and on track with the way people travel today.” Advaya reports that the brand’s locales will sport an urban, Bauhaus loft design, featuring concrete-and-glass construction with exposed beams and polished concrete walls. Full-service MODO hotels will house 100 or more rooms, an RPM restaurantlounge, courtyard, pool, meeting/event space, retail shop and gym. Each property will also feature its own collection of vinyl records, CDs and MP3 content, allowing MODO to showcase independent artists around the globe. During the next three years, MODO will roll out 150-room hotels in several major metropolitan markets in Brazil, including Sao Paulo, Campinas, Curitiba, Vitoria and Manaus. MODO’s Brazilian locales will be developed by ABR Brazil LLC, a joint venture between MODO and BridgeRock Capital Management LLC. Additionally, during the second half of this year, Advaya plans to open the first of at least five budget-oriented versions of the MODO chain in India. Those 60- to 80room locales will have limited food and beverage offerings and small meeting rooms, and are slated to be located in Chennai, Tuticorin, Kakinada, Vizag and Vellore.

V Restaurant Whets Appetite for Hotel Viridian in Florida
evelopers used a two-step approach to opening the 40-key Hotel Viridian in Seagrove Beach, Fla. First, they unveiled the 6,700-sq.-ft. V restaurant, followed a few weeks later by the debut of the adjacent hotel. Opening the development’s 120-seat restaurant first had its benefits, according to co-owner and partner Chip Haring. “As a central gathering and dining venue, V will be the heartbeat of Hotel Viridian and will act as a showpiece to our master plan of what life will be like there,” Haring says. Architect Roger Godwin, principal of Destin, Fla.-based DAG Architects, designed the campus-style Hotel Viridian in collaboration with McWhorter Architects of Seagrove Beach. The hotel—whose name pays homage to the blue-green water of the Gulf of Mexico—features luxury king-size units outfitted with floor-to-ceiling windows overlooking private terraces, customdesigned furnishings, oversized closets and freestanding sauna tubs in the bathrooms. On-site amenities at the complex include a lobby bar, retail shops, a spa/wellness center and a rooftop infinity-edge pool with five permanent cabanas. BD

“fyoudothemright, I youthhostelscanoffer obscenelyhighmargins.”
—Chip Conley, chief creative officer, Joie de Vivre, at the “Innovative Visionaries” seminar at this year’s Americas Lodging Investment Summit.
Chip Conley

Boutique Design | March+April 2011

Boutique Design - March/April 2011

Table of Contents for the Digital Edition of Boutique Design - March/April 2011