Boutique Design - March/April 2011 - 13

a r t- i n s ta l l at i o n

t r e n d s

Fabrice Knoll, DFKnoll

Mari Balestrazzi, Morgans Hotel Group

Stanford Hughes, BraytonHughes Design Studios

Off the Wall
designers share their best practices for finding provocative art that doesn’t break the bank.
BY MarY SCOVIaK
Andrea Hofer DeRosa, Avenue Los Angeles Ken Kulas, Cleo design

B

outique hotel design used to focus on the art of living. Now, it’s just as much about the art. Guests expect a gallery atmosphere that’s going to keep them engaged and entertained from the minute they check in to the hours they spend in their guest rooms. The challenge for designers is how to dazzle with expressive arts and crafts that stretch the imagination, not the bottom line. The upside is that many owners understand the need to earmark money for an art program. “Generally, the art budget hasn’t been as hard hit as other areas of the hotel design budget,” says Ken Kulas, principal, Cleo Design (Las Vegas). “The problem is that it’s such a small piece, maybe a half percent to 1 percent of the total project cost.” Making the most of the dollars available has led to creative new strategies for sourcing interesting work and broadening the definition of what art is.

Smarter Commissioning

Original art commissioned just for a particular project is still number one on most designer’s wish lists. But it often carries a hefty price tag—too heavy for some recession-era budgets. “In years past, half of our projects involved commissioned art. Today, it’s closer to 10 percent,” says Kulas. But some boutique hotel operators, such as Morgans Hotel Group (New York),

compelling pieces within a wide range of budgets,” says Mari Balestrazzi, senior vice president, design. Fabrice Knoll, co-founder of DFKnoll (Paris), literally takes the search for madeto-order art to the street. “Living in Paris, it is quite easy to go to certain areas where artists have their ateliers,” says Knoll. “We go into their studios, talk, have a coffee with them, explain the project and our

Making the most of the dollars available has led to creative new strategies for sourcing interesting work and broadening the definition of what art is.
are bucking that trend. “For us, it’s most important to tie artists’ work into the larger context of the hotel concept. We rarely include pieces not created specifically for us. Our commitment to partnering with artists allows us to create unique and vision. We see who is in line with the architectural intent and what the artist wants to bring to the environment.” Knoll cautions designers to be specific both in discussions and in the contract, while being careful not to impinge on

12

Boutique Design | March+April 2011



Boutique Design - March/April 2011

Table of Contents for the Digital Edition of Boutique Design - March/April 2011

Boutique Design - March/April 2011
From the Editor
Contents
Boutique Buzz
Off the Wall
Shanghai Surprises
Q+A: Luisa Flynn
Big Apple Slices
Betting on a Boutique
DreamBook: Creative Genius
Call for Nominations: The Boutique 18
Showroom: Bath & Spa
Showroom: Surfacing
The Last Detail: Rolling Stone Restaurant, Los Angeles
Boutique Design - March/April 2011 - Boutique Design - March/April 2011
Boutique Design - March/April 2011 - Cover2
Boutique Design - March/April 2011 - From the Editor
Boutique Design - March/April 2011 - 3
Boutique Design - March/April 2011 - Contents
Boutique Design - March/April 2011 - 5
Boutique Design - March/April 2011 - Boutique Buzz
Boutique Design - March/April 2011 - 7
Boutique Design - March/April 2011 - 8
Boutique Design - March/April 2011 - 9
Boutique Design - March/April 2011 - 10
Boutique Design - March/April 2011 - 11
Boutique Design - March/April 2011 - Off the Wall
Boutique Design - March/April 2011 - 13
Boutique Design - March/April 2011 - 14
Boutique Design - March/April 2011 - 15
Boutique Design - March/April 2011 - 16
Boutique Design - March/April 2011 - 17
Boutique Design - March/April 2011 - 18
Boutique Design - March/April 2011 - 19
Boutique Design - March/April 2011 - Shanghai Surprises
Boutique Design - March/April 2011 - 21
Boutique Design - March/April 2011 - 22
Boutique Design - March/April 2011 - 23
Boutique Design - March/April 2011 - Q+A: Luisa Flynn
Boutique Design - March/April 2011 - 25
Boutique Design - March/April 2011 - 26
Boutique Design - March/April 2011 - 27
Boutique Design - March/April 2011 - Big Apple Slices
Boutique Design - March/April 2011 - 29
Boutique Design - March/April 2011 - 30
Boutique Design - March/April 2011 - 31
Boutique Design - March/April 2011 - Betting on a Boutique
Boutique Design - March/April 2011 - 33
Boutique Design - March/April 2011 - 34
Boutique Design - March/April 2011 - 35
Boutique Design - March/April 2011 - 36
Boutique Design - March/April 2011 - 37
Boutique Design - March/April 2011 - DreamBook: Creative Genius
Boutique Design - March/April 2011 - 39
Boutique Design - March/April 2011 - 40
Boutique Design - March/April 2011 - 41
Boutique Design - March/April 2011 - Call for Nominations: The Boutique 18
Boutique Design - March/April 2011 - 43
Boutique Design - March/April 2011 - Showroom: Bath & Spa
Boutique Design - March/April 2011 - 45
Boutique Design - March/April 2011 - 46
Boutique Design - March/April 2011 - 47
Boutique Design - March/April 2011 - 48
Boutique Design - March/April 2011 - 49
Boutique Design - March/April 2011 - Showroom: Surfacing
Boutique Design - March/April 2011 - 51
Boutique Design - March/April 2011 - 52
Boutique Design - March/April 2011 - 53
Boutique Design - March/April 2011 - 54
Boutique Design - March/April 2011 - 55
Boutique Design - March/April 2011 - The Last Detail: Rolling Stone Restaurant, Los Angeles
Boutique Design - March/April 2011 - 57
Boutique Design - March/April 2011 - Cover3
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