Boutique Design - March/April 2011 - 25

Q + A

BD: How did you break into art consultancy for hotels? Flynn: It happened by chance. I was intro-

Luisa Flynn with a Japanese art deco painting at the Excelsior Hotel.

Q+A: Luisa Flynn
The founder of ArtScope Consultants details some best practices for finding artwork that enhances hotel design.
BY MARY SCOVIAK

duced to Moya Manassero, the designer who was working on the renovation of the old Alrae Hotel in New York. The property had been bought by [what was then] Trusthouse Forte and was being transformed into The Plaza Athénée. The theme was “elegant French.” I made four trips to Paris to nd 19th and early 20th century engravings, drawings and paintings for the suites, guest rooms and corridors. One of the reasons I got that job was because I understood how to assess the authenticity of the prints and also because I knew the “serious” shops in Paris that sold these kinds of work. It helped that, though this was my rst assignment, I wasn’t new to the art scene nor to the business world.
BD: It sounds like a dream job. Was it just that easy?

rowing up in Buenos Aires, Luisa Flynn was drawn to art in all its forms. But she saw her career path unfolding in the more conventional world of international business. So, she applied herself to learning banking and nance as well as ve languages. In the midst of her coursework, she added studies in experimental theater, which led to an acting job on German television. While visiting Paris, she found a new home and a new direction. “I decided to stay in France, got married and enrolled in French literature and art classes at the Sorbonne,” she says. “I didn’t work during that time because my then-husband didn’t want me to. Art may not have been my profession, but my interest was always present.” For a while, that passion persisted only in her private life. After getting a divorce, she moved to New York and took a job as an associate in the mergers and acquisitions

G

department with a British-based merchant bank. The attempt at a conventional job was short-lived. “It just wasn’t satisfying,” she says. “That’s when I started to deal in art.” Her rst venture, Art in Progress, morphed into its current form, ArtScope Consultants, in 1986. While nurturing her start-up company, she built out her connections in the international creative scene as founder and international editor of the publication Art/World, art critic of U.N. Plaza magazine and a correspondent for the Italian journals Business Art and Audrey. Plugged into a network of painters, collectors and dealers, she delivered the pieces that made her New York-based rm a recognized specialist in supplying hotel art. Her client list is big, broad and eclectic—from major casino projects such as The Mirage and Bellagio in Las Vegas to icons such as The Waldorf-Astoria, the Barclay and The Plaza Athénée in New York to dozens of boutique hotels.

Actually, I had delivered all of the art after my rst two trips to Paris. But then, half of the framed pictures were stolen! That happened despite the fact that, during construction, every oor had a security guard. I had to go to Paris and buy part of it again. That was a one-time occurrence. On an ongoing basis, there is always the concern that some guests will take anything that ts into their suitcases. For that reason, I always apply security mountings to the frame of pictures. If somebody wants to steal a picture, he or she has to take part of the wall.
BD: What are some of the boutique hotels you’ve worked on?

The Iroquois Hotel, Beacon Hotel, The Blakely, the Inn at Great Neck, The Gotham Hotel, Marx Hotel Syracuse, The Warwick Hotel, The Excelsior, the Washington Jefferson Hotel, Le Marquis, Pickwick Arms, Hotel Metro and the Hotel Casablanca.
BD: How are the art programs different for such properties?

Boutique hotels can be more art-provocative

24

Boutique Design | March+April 2011



Boutique Design - March/April 2011

Table of Contents for the Digital Edition of Boutique Design - March/April 2011

Boutique Design - March/April 2011
From the Editor
Contents
Boutique Buzz
Off the Wall
Shanghai Surprises
Q+A: Luisa Flynn
Big Apple Slices
Betting on a Boutique
DreamBook: Creative Genius
Call for Nominations: The Boutique 18
Showroom: Bath & Spa
Showroom: Surfacing
The Last Detail: Rolling Stone Restaurant, Los Angeles
Boutique Design - March/April 2011 - Boutique Design - March/April 2011
Boutique Design - March/April 2011 - Cover2
Boutique Design - March/April 2011 - From the Editor
Boutique Design - March/April 2011 - 3
Boutique Design - March/April 2011 - Contents
Boutique Design - March/April 2011 - 5
Boutique Design - March/April 2011 - Boutique Buzz
Boutique Design - March/April 2011 - 7
Boutique Design - March/April 2011 - 8
Boutique Design - March/April 2011 - 9
Boutique Design - March/April 2011 - 10
Boutique Design - March/April 2011 - 11
Boutique Design - March/April 2011 - Off the Wall
Boutique Design - March/April 2011 - 13
Boutique Design - March/April 2011 - 14
Boutique Design - March/April 2011 - 15
Boutique Design - March/April 2011 - 16
Boutique Design - March/April 2011 - 17
Boutique Design - March/April 2011 - 18
Boutique Design - March/April 2011 - 19
Boutique Design - March/April 2011 - Shanghai Surprises
Boutique Design - March/April 2011 - 21
Boutique Design - March/April 2011 - 22
Boutique Design - March/April 2011 - 23
Boutique Design - March/April 2011 - Q+A: Luisa Flynn
Boutique Design - March/April 2011 - 25
Boutique Design - March/April 2011 - 26
Boutique Design - March/April 2011 - 27
Boutique Design - March/April 2011 - Big Apple Slices
Boutique Design - March/April 2011 - 29
Boutique Design - March/April 2011 - 30
Boutique Design - March/April 2011 - 31
Boutique Design - March/April 2011 - Betting on a Boutique
Boutique Design - March/April 2011 - 33
Boutique Design - March/April 2011 - 34
Boutique Design - March/April 2011 - 35
Boutique Design - March/April 2011 - 36
Boutique Design - March/April 2011 - 37
Boutique Design - March/April 2011 - DreamBook: Creative Genius
Boutique Design - March/April 2011 - 39
Boutique Design - March/April 2011 - 40
Boutique Design - March/April 2011 - 41
Boutique Design - March/April 2011 - Call for Nominations: The Boutique 18
Boutique Design - March/April 2011 - 43
Boutique Design - March/April 2011 - Showroom: Bath & Spa
Boutique Design - March/April 2011 - 45
Boutique Design - March/April 2011 - 46
Boutique Design - March/April 2011 - 47
Boutique Design - March/April 2011 - 48
Boutique Design - March/April 2011 - 49
Boutique Design - March/April 2011 - Showroom: Surfacing
Boutique Design - March/April 2011 - 51
Boutique Design - March/April 2011 - 52
Boutique Design - March/April 2011 - 53
Boutique Design - March/April 2011 - 54
Boutique Design - March/April 2011 - 55
Boutique Design - March/April 2011 - The Last Detail: Rolling Stone Restaurant, Los Angeles
Boutique Design - March/April 2011 - 57
Boutique Design - March/April 2011 - Cover3
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