Boutique Design - March/April 2011 - 27

Q + A

de ne those concepts so that my staff and I can structure the art program accordingly. I want to know who the clients are and what their aesthetic preferences are. The goal is to establish a consistent mood throughout all of the hotel’s spaces. So I like to see the blueprints and elevations. For renovations, I prefer to walk the property. I want to see how the light comes in through the windows, how the works would be viewed from various angles and how they would t together within the circulation pattern and the architecture. Art should re ect the fact that being in a hotel is an emotional sensation, even if it’s being experienced by a guest traveling on business.
BD: How do you find the range of artists to suit so many different design styles?

and Europe while living there. And writing about art has certainly broadened by network of contacts. Many good artists are also teachers at art schools or universities with strong art programs. I attend the major art fairs in Basel, London, Paris and Miami.

Americans, Russian, Chinese, Latin American, creative people from various cultures. We look for artists, printmakers, sculptors and graphic artists who can create works that capture the mood of the interiors. We discuss the original concept provided by

“Art should reflect the fact that being in a hotel is an emotional sensation, even if it’s being experienced by a guest traveling on business.”
Technology has changed my job signi cantly. I used to travel more, but now I can nd much of what I need online. Nearly every artist has a web site, so I can look at his or her work and decide if it’s worth a visit.
BD: Before commissioning a project, how do you make sure the artists not only understand the design vision, but can create on deadline and on budget?

the architect and the interior designer and ask the artists to make models or renderings for a presentation. Then, when the preliminary work is accepted by the client, and we get a deposit, commission them and they start work.
BD: Do you work only with commissioned art?

I’m lucky that I live in New York. I have access to artists who work in every style, every period, and especially in contemporary art. I go to different galleries and studios nearly every day. I have also built international connections in South America

I rarely buy art “off the shelf.” When I do, it’s likely to be prints for public spaces that Once the budget is established for each area, speci cally complement or express the we work with a stable of excellent artists— design intent.
BD: How do you stretch a tight budget?

Good, quality posters, photography and textiles are one solution. At the Best Western in Poughkeepsie, N.Y., which is near the Franklin Delano Roosevelt Library, we used vintage sepia-toned photos of President Roosevelt’s life from his childhood to his years as President to de ne the lobby. At Hotel Metro, a boutique hotel near Broadway, vintage stars’ photos and posters of the 1920s and 1930s are featured in the lobby. For Hotel Casablanca, another boutique in New York, we commissioned a mural of a cityscape of Casablanca and used small, framed Moroccan antique rugs and prints to decorate the walls.
BD: What are the biggest mistakes clients make regarding art programs?

The décor in the Cornell Club’s meeting room includes a mural of the university campus.

The biggest mistake is to underestimate the importance of art. Guests are very aware of the quality of the art. Another problem centers on the use of mass reproductions. The price difference doesn’t justify the resulting gap in quality and impact. BD

26

Boutique Design | March+April 2011



Boutique Design - March/April 2011

Table of Contents for the Digital Edition of Boutique Design - March/April 2011

Boutique Design - March/April 2011
From the Editor
Contents
Boutique Buzz
Off the Wall
Shanghai Surprises
Q+A: Luisa Flynn
Big Apple Slices
Betting on a Boutique
DreamBook: Creative Genius
Call for Nominations: The Boutique 18
Showroom: Bath & Spa
Showroom: Surfacing
The Last Detail: Rolling Stone Restaurant, Los Angeles
Boutique Design - March/April 2011 - Boutique Design - March/April 2011
Boutique Design - March/April 2011 - Cover2
Boutique Design - March/April 2011 - From the Editor
Boutique Design - March/April 2011 - 3
Boutique Design - March/April 2011 - Contents
Boutique Design - March/April 2011 - 5
Boutique Design - March/April 2011 - Boutique Buzz
Boutique Design - March/April 2011 - 7
Boutique Design - March/April 2011 - 8
Boutique Design - March/April 2011 - 9
Boutique Design - March/April 2011 - 10
Boutique Design - March/April 2011 - 11
Boutique Design - March/April 2011 - Off the Wall
Boutique Design - March/April 2011 - 13
Boutique Design - March/April 2011 - 14
Boutique Design - March/April 2011 - 15
Boutique Design - March/April 2011 - 16
Boutique Design - March/April 2011 - 17
Boutique Design - March/April 2011 - 18
Boutique Design - March/April 2011 - 19
Boutique Design - March/April 2011 - Shanghai Surprises
Boutique Design - March/April 2011 - 21
Boutique Design - March/April 2011 - 22
Boutique Design - March/April 2011 - 23
Boutique Design - March/April 2011 - Q+A: Luisa Flynn
Boutique Design - March/April 2011 - 25
Boutique Design - March/April 2011 - 26
Boutique Design - March/April 2011 - 27
Boutique Design - March/April 2011 - Big Apple Slices
Boutique Design - March/April 2011 - 29
Boutique Design - March/April 2011 - 30
Boutique Design - March/April 2011 - 31
Boutique Design - March/April 2011 - Betting on a Boutique
Boutique Design - March/April 2011 - 33
Boutique Design - March/April 2011 - 34
Boutique Design - March/April 2011 - 35
Boutique Design - March/April 2011 - 36
Boutique Design - March/April 2011 - 37
Boutique Design - March/April 2011 - DreamBook: Creative Genius
Boutique Design - March/April 2011 - 39
Boutique Design - March/April 2011 - 40
Boutique Design - March/April 2011 - 41
Boutique Design - March/April 2011 - Call for Nominations: The Boutique 18
Boutique Design - March/April 2011 - 43
Boutique Design - March/April 2011 - Showroom: Bath & Spa
Boutique Design - March/April 2011 - 45
Boutique Design - March/April 2011 - 46
Boutique Design - March/April 2011 - 47
Boutique Design - March/April 2011 - 48
Boutique Design - March/April 2011 - 49
Boutique Design - March/April 2011 - Showroom: Surfacing
Boutique Design - March/April 2011 - 51
Boutique Design - March/April 2011 - 52
Boutique Design - March/April 2011 - 53
Boutique Design - March/April 2011 - 54
Boutique Design - March/April 2011 - 55
Boutique Design - March/April 2011 - The Last Detail: Rolling Stone Restaurant, Los Angeles
Boutique Design - March/April 2011 - 57
Boutique Design - March/April 2011 - Cover3
Boutique Design - March/April 2011 - Cover4
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