Boutique Design - March/April 2011 - 3

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s a longtime fan of vinyl (records, that is) I love Advaya Hospitality’s marketing kit for its new MODO hotel brand. Measuring 12-by-12-in., the kit mimics the fold-out album covers of a bygone musical era—although in this case, the sleeve contains not an LP, but background info and images for the new mid-market lifestyle chain. This album-based motif was done by design, of course. Music will play an integral role within the MODO chain’s Bauhaus-based interiors. Each locale will feature “a custom-curated collection of vinyl, CDs and MP3s that will provide guests with a distinct musical experience that no other hotel in MODO’s class can match,” says John Russell, the ex-NYLO exec heading the Advaya team. (For more on where and when the first MODOs will make their appearance, see page 10.) MODO’s mixed-media approach within its hotels is on trend with the intermingling of arts of all sorts within many boutique projects. The pages that follow offer three high-profile examples of this phenomenon. First up is the Hotel Indigo Shanghai on the Bund (page 20), where designers from HBA/Hirsch Bedner Associates assembled an astonishing collection of “found” objects and custom artworks to engender a one-of-akind, Shanghai-centered experience. Creating a unique sense of space was also the underlying rationale for an ambitious art installation in New York’s Distrikt hotel (page 28). At that Midtown locale, OTTE Architecture hired artist Chris Rubino—our cover subject— to create a series of photo collages of 10 different Big Apple neighborhoods that were installed on the walls of the elevator lobbies on all 31 of the hotel’s guest floors. In marked contrast to those properties’ hyper-local themes, designers from Tandem imbued the new Rumor Hotel in Las Vegas (page 32) with a decidedly free-form art installation that ranged from a lavender pig statue in the lobby to Warhol-inspired chandelier graphics on the guest room walls. Then there’s the resort’s four over-the-top “mega suites,” which designer Mark Tracy aptly describes as a “wild, colorful backdrop for people to hang with their friends.” As art installations continue to play bigger and bigger roles in hospitality spaces, designers face the challenge of figuring out how to most effectively integrate such works into the spaces they create—and how to do so within the constraints of today’s tighter budgets. Editor at large Mary Scoviak provides some excellent drill-down into those topics in her trend piece on page 12. One final art-related note: Be sure to check out our Last Detail shot (page 56), from the first-ever restaurant to bear the Rolling Stone magazine moniker. While graphics of rock-and-roll icons play a central role in the interior, designer Gavin Brodin chose an arresting, oversized image of an unnamed model’s backside to adorn the door to the restaurant’s ladies’ room. Truly, art is everywhere in today’s hospitality destinations.

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EDITORIAL

Editor | Matthew Hall matthew.hall@stmediagroup.com Senior Art Director | Kimberly Pegram kim.pegram@stmediagroup.com Editor at Large | Mary Scoviak mary.scoviak@stmediagroup.com Assistant Editor | Megan Krause megan.krause@stmediagroup.com
SALES

Publisher, Hospitality Products Michael Schneider michael.schneider@stmediagroup.com P: 513.263.9379 Business Development Manager, West Gerry Kreger gerry.kreger@stmediagroup.com P: 323.999.0991 Business Development Manager, Southeast Scott Rickles scott.rickles@stmediagroup.com P: 770.664.4567 Business Development Manager, Southwest Stuart Freeman stuart.freeman@stmediagroup.com P: 972-782-2584
CORPORATE

President Tedd Swormstedt Design Group Director Kristin D. Zeit Audience Development Director Christine Baloga Director of Book Division Mark Kissling Senior Event Manager Kristy Lohre Production Manager Linda Volz Reprint Information 800.925.1110, ext. 399
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Boutique Design | March+April 2011


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Boutique Design - March/April 2011

Table of Contents for the Digital Edition of Boutique Design - March/April 2011

Boutique Design - March/April 2011
From the Editor
Contents
Boutique Buzz
Off the Wall
Shanghai Surprises
Q+A: Luisa Flynn
Big Apple Slices
Betting on a Boutique
DreamBook: Creative Genius
Call for Nominations: The Boutique 18
Showroom: Bath & Spa
Showroom: Surfacing
The Last Detail: Rolling Stone Restaurant, Los Angeles
Boutique Design - March/April 2011 - Boutique Design - March/April 2011
Boutique Design - March/April 2011 - Cover2
Boutique Design - March/April 2011 - From the Editor
Boutique Design - March/April 2011 - 3
Boutique Design - March/April 2011 - Contents
Boutique Design - March/April 2011 - 5
Boutique Design - March/April 2011 - Boutique Buzz
Boutique Design - March/April 2011 - 7
Boutique Design - March/April 2011 - 8
Boutique Design - March/April 2011 - 9
Boutique Design - March/April 2011 - 10
Boutique Design - March/April 2011 - 11
Boutique Design - March/April 2011 - Off the Wall
Boutique Design - March/April 2011 - 13
Boutique Design - March/April 2011 - 14
Boutique Design - March/April 2011 - 15
Boutique Design - March/April 2011 - 16
Boutique Design - March/April 2011 - 17
Boutique Design - March/April 2011 - 18
Boutique Design - March/April 2011 - 19
Boutique Design - March/April 2011 - Shanghai Surprises
Boutique Design - March/April 2011 - 21
Boutique Design - March/April 2011 - 22
Boutique Design - March/April 2011 - 23
Boutique Design - March/April 2011 - Q+A: Luisa Flynn
Boutique Design - March/April 2011 - 25
Boutique Design - March/April 2011 - 26
Boutique Design - March/April 2011 - 27
Boutique Design - March/April 2011 - Big Apple Slices
Boutique Design - March/April 2011 - 29
Boutique Design - March/April 2011 - 30
Boutique Design - March/April 2011 - 31
Boutique Design - March/April 2011 - Betting on a Boutique
Boutique Design - March/April 2011 - 33
Boutique Design - March/April 2011 - 34
Boutique Design - March/April 2011 - 35
Boutique Design - March/April 2011 - 36
Boutique Design - March/April 2011 - 37
Boutique Design - March/April 2011 - DreamBook: Creative Genius
Boutique Design - March/April 2011 - 39
Boutique Design - March/April 2011 - 40
Boutique Design - March/April 2011 - 41
Boutique Design - March/April 2011 - Call for Nominations: The Boutique 18
Boutique Design - March/April 2011 - 43
Boutique Design - March/April 2011 - Showroom: Bath & Spa
Boutique Design - March/April 2011 - 45
Boutique Design - March/April 2011 - 46
Boutique Design - March/April 2011 - 47
Boutique Design - March/April 2011 - 48
Boutique Design - March/April 2011 - 49
Boutique Design - March/April 2011 - Showroom: Surfacing
Boutique Design - March/April 2011 - 51
Boutique Design - March/April 2011 - 52
Boutique Design - March/April 2011 - 53
Boutique Design - March/April 2011 - 54
Boutique Design - March/April 2011 - 55
Boutique Design - March/April 2011 - The Last Detail: Rolling Stone Restaurant, Los Angeles
Boutique Design - March/April 2011 - 57
Boutique Design - March/April 2011 - Cover3
Boutique Design - March/April 2011 - Cover4
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