Boutique Design - March/April 2011 - 31
D i s t r i k t
h o t e l
of the guest rooms, but only in the form of small swatches hung in picture frames. “The rooms are meant to be a break from the city’s hustle and bustle, so we didn’t inundate them with New York imagery,” he explains. However, pieces of the murals play a much more prominent role in Collage, the hotel’s on-site restaurant. There, Rubino created two 22-ft.-by-8-ft. wall installations consisting of vertical strips of images taken from the collages on the guest room floors alternated with accent stripes bearing the althea flower graphic used throughout the hotel. The idea behind those wall coverings, designers say, is to whet patrons’ appetite for exploring the hotel’s other New York-themed visual elements. Jennifer Rota, the hotel’s general manager, notes that all of the property’s Big Apple-based visual features play a central role in the property’s ongoing marketing efforts, both online and on-site. “For example, we have animated the collages on our web site to help convey the idea behind The Distrikt,” Rota says. “And when guests check in, they’re not simply given a floor and a room number—instead, they’re told which neighborhood they’ll be staying in
Above: Guest rooms include small, framed snippets from the neighborhood photo images. right: Visually exploring the wall collages helps guests pass the time as they await elevators in the 32-story hotel.
staffers had taken throughout the city and distilled them into visual mash-ups of 10 neighborhoods: Chelsea, Central Park, the Financial District, Harlem, the Lower East Side, Midtown East, Midtown West, Soho, Tribeca and The Village. The hallway collages, which intermix images of the skyline, street signs and local landmarks from each neighborhood, were installed in lightboxes lit by internal fluorescent fixtures and sheathed in Plexiglas. “We looked into a variety of methods for mounting these works, and found that the lightboxes really brought the images to life,” says Rubino, who notes that the displays also serve a secondary, utilitarian purpose: as light sources for the elevator lobbies. In addition, because the collages all have a distinct color scheme, the light
reflecting off each one varies from floor to floor. “That means each floor has its own distinct color identity,” he says. OTTE’s Lisowski noted that designers also incorporated the murals into the décor
and receive an address that’s also referenced on their ‘Do Not Disturb’ signs. The hotel’s New York-themed elements, big and small, are designed to add up to unique, memorable experience for our guests.” BD
30
Boutique Design | March+April 2011
Boutique Design - March/April 2011
Table of Contents for the Digital Edition of Boutique Design - March/April 2011
Boutique Design - March/April 2011
From the Editor
Contents
Boutique Buzz
Off the Wall
Shanghai Surprises
Q+A: Luisa Flynn
Big Apple Slices
Betting on a Boutique
DreamBook: Creative Genius
Call for Nominations: The Boutique 18
Showroom: Bath & Spa
Showroom: Surfacing
The Last Detail: Rolling Stone Restaurant, Los Angeles
Boutique Design - March/April 2011 - Boutique Design - March/April 2011
Boutique Design - March/April 2011 - Cover2
Boutique Design - March/April 2011 - From the Editor
Boutique Design - March/April 2011 - 3
Boutique Design - March/April 2011 - Contents
Boutique Design - March/April 2011 - 5
Boutique Design - March/April 2011 - Boutique Buzz
Boutique Design - March/April 2011 - 7
Boutique Design - March/April 2011 - 8
Boutique Design - March/April 2011 - 9
Boutique Design - March/April 2011 - 10
Boutique Design - March/April 2011 - 11
Boutique Design - March/April 2011 - Off the Wall
Boutique Design - March/April 2011 - 13
Boutique Design - March/April 2011 - 14
Boutique Design - March/April 2011 - 15
Boutique Design - March/April 2011 - 16
Boutique Design - March/April 2011 - 17
Boutique Design - March/April 2011 - 18
Boutique Design - March/April 2011 - 19
Boutique Design - March/April 2011 - Shanghai Surprises
Boutique Design - March/April 2011 - 21
Boutique Design - March/April 2011 - 22
Boutique Design - March/April 2011 - 23
Boutique Design - March/April 2011 - Q+A: Luisa Flynn
Boutique Design - March/April 2011 - 25
Boutique Design - March/April 2011 - 26
Boutique Design - March/April 2011 - 27
Boutique Design - March/April 2011 - Big Apple Slices
Boutique Design - March/April 2011 - 29
Boutique Design - March/April 2011 - 30
Boutique Design - March/April 2011 - 31
Boutique Design - March/April 2011 - Betting on a Boutique
Boutique Design - March/April 2011 - 33
Boutique Design - March/April 2011 - 34
Boutique Design - March/April 2011 - 35
Boutique Design - March/April 2011 - 36
Boutique Design - March/April 2011 - 37
Boutique Design - March/April 2011 - DreamBook: Creative Genius
Boutique Design - March/April 2011 - 39
Boutique Design - March/April 2011 - 40
Boutique Design - March/April 2011 - 41
Boutique Design - March/April 2011 - Call for Nominations: The Boutique 18
Boutique Design - March/April 2011 - 43
Boutique Design - March/April 2011 - Showroom: Bath & Spa
Boutique Design - March/April 2011 - 45
Boutique Design - March/April 2011 - 46
Boutique Design - March/April 2011 - 47
Boutique Design - March/April 2011 - 48
Boutique Design - March/April 2011 - 49
Boutique Design - March/April 2011 - Showroom: Surfacing
Boutique Design - March/April 2011 - 51
Boutique Design - March/April 2011 - 52
Boutique Design - March/April 2011 - 53
Boutique Design - March/April 2011 - 54
Boutique Design - March/April 2011 - 55
Boutique Design - March/April 2011 - The Last Detail: Rolling Stone Restaurant, Los Angeles
Boutique Design - March/April 2011 - 57
Boutique Design - March/April 2011 - Cover3
Boutique Design - March/April 2011 - Cover4
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