Boutique Design - March/April 2012 - 18
C O V E R
S T O R Y
Q+A: Rob Wagemans
Concrete’s founder talks about the vision, vigilance and stubbornness required to make a design firm a household word.
BY MARY SCOVIAK BD: You were still a student at the Amsterdam Academy of Architecture when you launched Concrete. How did you make that happen?
R
18
ob Wagemans says he “has never had to solicit work in my life.” The reason the world keeps coming to the doors of his Amsterdam office, House of Concrete, starts with his belief that good design starts with good analysis. He crafted his multidisciplinary firm to deliver on that. Concrete (Architectural Associates), the mother company, consists of five building blocks: Concrete Interiors; Concrete Architecture; Concrete Tomorrow; Concrete
Today and Concrete Heritage. Its sister companies are specialists: Concrete Reinforced focuses on urban design, while Models + Monsters creates scale models. He and his 35-member staff of architects, interior designers, graphic designers and visual marketers work in teams to tailormake each project to the shifting needs of clients and end users. “Today’s lifestyles demand radically different design solutions from those of a generation ago,” he says.
Wagemans: In 1997, I began working with two of my friends—interior architect Erik van Dillen and designer Gilian Schrofer— on a submission for a competition to design a head office for Cirque du Soleil. We won. That project was never fully realized, but the collaboration opened the way for the startup of Concrete Architectural Associates. Our office was a very unromantic cellar, and we were the staff. So there weren’t many worries about overhead. We had no investors, no financing and no organizational structure, just a lot of ambition and creativity.
Boutique Design | March+April 2012
Boutique Design - March/April 2012
Table of Contents for the Digital Edition of Boutique Design - March/April 2012
Boutique Design - March/April 2012
From the Editor
Contents
In This Issue/Editorial Advisory Board
Boutique Buzz
Cross Dresser
Q+A: Rob Wagemans
Appetizing Destinations
On the Job: Updating the ADA
Vendor Profile: Mikel Patrik
DreamBook: Feed the Senses
Bath & Spa
Surfacing
The Last Detail: The Exchange Hotel
Boutique Design - March/April 2012 - Intro
Boutique Design - March/April 2012 - Boutique Design - March/April 2012
Boutique Design - March/April 2012 - Cover2
Boutique Design - March/April 2012 - 1
Boutique Design - March/April 2012 - From the Editor
Boutique Design - March/April 2012 - 3
Boutique Design - March/April 2012 - Contents
Boutique Design - March/April 2012 - 5
Boutique Design - March/April 2012 - In This Issue/Editorial Advisory Board
Boutique Design - March/April 2012 - 7
Boutique Design - March/April 2012 - Boutique Buzz
Boutique Design - March/April 2012 - 9
Boutique Design - March/April 2012 - 10
Boutique Design - March/April 2012 - 11
Boutique Design - March/April 2012 - 12
Boutique Design - March/April 2012 - 13
Boutique Design - March/April 2012 - Cross Dresser
Boutique Design - March/April 2012 - 15
Boutique Design - March/April 2012 - 16
Boutique Design - March/April 2012 - 17
Boutique Design - March/April 2012 - Q+A: Rob Wagemans
Boutique Design - March/April 2012 - 19
Boutique Design - March/April 2012 - 20
Boutique Design - March/April 2012 - 21
Boutique Design - March/April 2012 - 22
Boutique Design - March/April 2012 - 23
Boutique Design - March/April 2012 - 24
Boutique Design - March/April 2012 - 25
Boutique Design - March/April 2012 - Appetizing Destinations
Boutique Design - March/April 2012 - 27
Boutique Design - March/April 2012 - 28
Boutique Design - March/April 2012 - 29
Boutique Design - March/April 2012 - 30
Boutique Design - March/April 2012 - 31
Boutique Design - March/April 2012 - 32
Boutique Design - March/April 2012 - 33
Boutique Design - March/April 2012 - On the Job: Updating the ADA
Boutique Design - March/April 2012 - 35
Boutique Design - March/April 2012 - 36
Boutique Design - March/April 2012 - 37
Boutique Design - March/April 2012 - Vendor Profile: Mikel Patrik
Boutique Design - March/April 2012 - 39
Boutique Design - March/April 2012 - 40
Boutique Design - March/April 2012 - 41
Boutique Design - March/April 2012 - DreamBook: Feed the Senses
Boutique Design - March/April 2012 - 43
Boutique Design - March/April 2012 - 44
Boutique Design - March/April 2012 - 45
Boutique Design - March/April 2012 - Bath & Spa
Boutique Design - March/April 2012 - 47
Boutique Design - March/April 2012 - 48
Boutique Design - March/April 2012 - 49
Boutique Design - March/April 2012 - 50
Boutique Design - March/April 2012 - 51
Boutique Design - March/April 2012 - 52
Boutique Design - March/April 2012 - 53
Boutique Design - March/April 2012 - 54
Boutique Design - March/April 2012 - 55
Boutique Design - March/April 2012 - Surfacing
Boutique Design - March/April 2012 - 57
Boutique Design - March/April 2012 - 58
Boutique Design - March/April 2012 - 59
Boutique Design - March/April 2012 - 60
Boutique Design - March/April 2012 - 61
Boutique Design - March/April 2012 - 62
Boutique Design - March/April 2012 - 63
Boutique Design - March/April 2012 - The Last Detail: The Exchange Hotel
Boutique Design - March/April 2012 - Cover3
Boutique Design - March/April 2012 - Cover4
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