Boutique Design - January/February 2013 - 43
1
WHAT’S CURRENTLY ON
YOUR BOARDS?
Rushbrook: We’re working on many
exciting hotel, cruise ship, food
service, and new and re-imagined
retail brand projects, as well as being
at the forefront of Toronto’s booming
multi-unit residential developments.
While by contract we can’t name
many current clients or particular
projects, we are pleased to continue
working with such companies as
Centennial Hotels, Lindt, Virgin
Mobile, Trump Hotel Collection,
Thompson Hotels, Crystal Cruise
Lines, Renaissance and Marriott.
1
CAN YOU DESCRIBE II BY IV’S
BASIC DESIGN PHILOSOPHY,
AND HOW IT IS REFLECTED IN
THE FIRM’S WORK?
HOW WOULD YOU DESCRIBE
II BY IV’S CORPORATE CULTURE,
AND HOW DO YOU WORK TO
CULTIVATE/PERPETUATE IT?
Rushbrook: The philosophy is simple:
Design, period. We want to design
everything, whenever possible, so
we’ve taken on very different projects with clients with very different
visions. Sometimes the clients need
help in articulating what it is they
really want, and we pride ourselves on
the ability to translate that want into
words, images and finally, a tangible
project. The firm doesn’t really have
an aesthetic because our designs are
so project-specific. That’s reflected
by our portfolio: The only common
element would be the quality.
Menchions: We don’t have a mission
statement or mantra. What we do
have is a boardroom that everyone
piles into to eat lunch together; dogs
and cats in the office; music provided
by rotating staff iPods; and weekly
staff presentations about anything
they find inspiring in the world of
design, food, travel, etc. We’re a very
cohesive team and you can quickly
tell if someone fits in. Our staff
members are very dedicated and have
high standards, which means they
push each other to innovate.
Keith Rushbrook (left)
and Dan Menchions
at the II BY IV DESIGN
studio in Toronto, which
is housed in a former
carpet factory that
features 14-ft. ceilings,
exposed brick walls and
wood beams.
JANUARY + FEBRUARY 2013 boutiquedesign.com
43
http://www.boutiquedesign.com
Boutique Design - January/February 2013
Table of Contents for the Digital Edition of Boutique Design - January/February 2013
Boutique Design - January/February 2013
Contents
From the Editor
In This Issue
The Buzz
Design Deconstructed
Client Confidential
Game Changers 2013
Solid Foundation
Honored Venues
Products: U.S. Manufacturers
Last Detail
Boutique Design - January/February 2013 - Intro
Boutique Design - January/February 2013 - Boutique Design - January/February 2013
Boutique Design - January/February 2013 - Cover2
Boutique Design - January/February 2013 - 1
Boutique Design - January/February 2013 - 2
Boutique Design - January/February 2013 - 3
Boutique Design - January/February 2013 - 4
Boutique Design - January/February 2013 - 5
Boutique Design - January/February 2013 - 6
Boutique Design - January/February 2013 - 7
Boutique Design - January/February 2013 - Contents
Boutique Design - January/February 2013 - 9
Boutique Design - January/February 2013 - From the Editor
Boutique Design - January/February 2013 - 11
Boutique Design - January/February 2013 - In This Issue
Boutique Design - January/February 2013 - 13
Boutique Design - January/February 2013 - The Buzz
Boutique Design - January/February 2013 - 15
Boutique Design - January/February 2013 - 16
Boutique Design - January/February 2013 - 17
Boutique Design - January/February 2013 - 18
Boutique Design - January/February 2013 - 19
Boutique Design - January/February 2013 - 20
Boutique Design - January/February 2013 - 21
Boutique Design - January/February 2013 - 22
Boutique Design - January/February 2013 - 23
Boutique Design - January/February 2013 - 24
Boutique Design - January/February 2013 - 25
Boutique Design - January/February 2013 - 26
Boutique Design - January/February 2013 - 27
Boutique Design - January/February 2013 - Design Deconstructed
Boutique Design - January/February 2013 - 29
Boutique Design - January/February 2013 - Client Confidential
Boutique Design - January/February 2013 - 31
Boutique Design - January/February 2013 - 32
Boutique Design - January/February 2013 - 33
Boutique Design - January/February 2013 - Game Changers 2013
Boutique Design - January/February 2013 - 35
Boutique Design - January/February 2013 - 36
Boutique Design - January/February 2013 - 37
Boutique Design - January/February 2013 - 38
Boutique Design - January/February 2013 - 39
Boutique Design - January/February 2013 - 40
Boutique Design - January/February 2013 - 41
Boutique Design - January/February 2013 - Solid Foundation
Boutique Design - January/February 2013 - 43
Boutique Design - January/February 2013 - 44
Boutique Design - January/February 2013 - 45
Boutique Design - January/February 2013 - 46
Boutique Design - January/February 2013 - 47
Boutique Design - January/February 2013 - Honored Venues
Boutique Design - January/February 2013 - 49
Boutique Design - January/February 2013 - 50
Boutique Design - January/February 2013 - 51
Boutique Design - January/February 2013 - 52
Boutique Design - January/February 2013 - 53
Boutique Design - January/February 2013 - 54
Boutique Design - January/February 2013 - 55
Boutique Design - January/February 2013 - 56
Boutique Design - January/February 2013 - 57
Boutique Design - January/February 2013 - 58
Boutique Design - January/February 2013 - 59
Boutique Design - January/February 2013 - Products: U.S. Manufacturers
Boutique Design - January/February 2013 - 61
Boutique Design - January/February 2013 - 62
Boutique Design - January/February 2013 - 63
Boutique Design - January/February 2013 - 64
Boutique Design - January/February 2013 - 65
Boutique Design - January/February 2013 - 66
Boutique Design - January/February 2013 - 67
Boutique Design - January/February 2013 - 68
Boutique Design - January/February 2013 - 69
Boutique Design - January/February 2013 - 70
Boutique Design - January/February 2013 - 71
Boutique Design - January/February 2013 - 72
Boutique Design - January/February 2013 - 73
Boutique Design - January/February 2013 - 74
Boutique Design - January/February 2013 - 75
Boutique Design - January/February 2013 - Last Detail
Boutique Design - January/February 2013 - Cover3
Boutique Design - January/February 2013 - Cover4
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