Boutique Design - April 2013 - 54

4 Trompe l’oeil trees

framed by portholes
compete for attention
with the real thing in
the forested environs
of B4’s breakfast and
lunch zone.

5 Sculptural shapes

intended to represent
the ﬂowery tentacles of
yellow sea anemones
protrude from the
ceiling above a water
feature that winds
through the wellness
center.

5

54

boutiquedesign.com APRIL 2013

intertwined with the dividers in the
cafe. Guest rooms feature the warmth
of wood floors. Waxed Lucerna stone
“paths” direct circulation patterns
through the lobby, restaurant and
spa. “We didn’t want to lose connection with what’s real,” says Micheli.
Continuity comes from color,
shape and materials. The intensity of
the façade’s green-blue stripes comes
inside with glossy green furnishings
in the public areas and lilac walls in
the guest rooms. Guest rooms repeat
the sinuous, snake-like patterns of the
exterior’s glass panels with curved,
illuminated mirror frames and the
rounded corners of the case goods
as well as the bath fixtures. Glass is
a major theme, both outside and in,
whether as a soffit in the guest room
that visually links the sleeping and
bathing areas or the public space portholes that give guests on the upper
floors glimpses of the restaurant below.
Getting the balance right was
essential. Both Micheli’s client,

Boscolo Hotels, and the property’s
owner, Alinvest, envisioned B4 as the
flash point for the renewal of a business district in Milan that was “abandoned, a dead zone” in the 1980s,
according to Agostino Liuni, Alinvest’s ceo. Like Boscolo, he sees B4
as the driver for bringing value back
to the Certosa zone well in advance
of the opening of the hotel’s forthcoming neighbor, Expo 2015.
Says Micheli, “B4 isn’t just a business hotel or just a design hotel.
It’s a 3D example of what’s possible
when architecture and design meld,
when there’s a synergy between fluid
shapes and functional furniture and
when the guest can decide to be
completely private or be surrounded
by a vibrant energy.”
Boscolo is even more concise.
“B4 points to the direction hotels will
go in the future—eclectic, multifunctional and casual, but able to combine
elements in unexpected ways that
excite and surprise guests.” 

M A U R I Z I O M A R C AT O (4 , 5 )

4

http://www.boutiquedesign.com

Boutique Design - April 2013

Table of Contents for the Digital Edition of Boutique Design - April 2013

Boutique Design - April 2013
Contents
From the Editor
In This Issue
The Buzz
Design Deconstructed
Creative Class
Before and After
Blanche Slate
Products: BDwest Exhibitors, Part 2
Products: Wall Coverings + Surfaces
Last Detail
Boutique Design - April 2013 - Intro
Boutique Design - April 2013 - Boutique Design - April 2013
Boutique Design - April 2013 - Cover2
Boutique Design - April 2013 - 1
Boutique Design - April 2013 - 2
Boutique Design - April 2013 - 3
Boutique Design - April 2013 - Contents
Boutique Design - April 2013 - 5
Boutique Design - April 2013 - From the Editor
Boutique Design - April 2013 - 7
Boutique Design - April 2013 - In This Issue
Boutique Design - April 2013 - 9
Boutique Design - April 2013 - The Buzz
Boutique Design - April 2013 - 11
Boutique Design - April 2013 - 12
Boutique Design - April 2013 - 13
Boutique Design - April 2013 - 14
Boutique Design - April 2013 - 15
Boutique Design - April 2013 - 16
Boutique Design - April 2013 - 17
Boutique Design - April 2013 - 18
Boutique Design - April 2013 - 19
Boutique Design - April 2013 - 20
Boutique Design - April 2013 - 21
Boutique Design - April 2013 - 22
Boutique Design - April 2013 - 23
Boutique Design - April 2013 - Design Deconstructed
Boutique Design - April 2013 - 25
Boutique Design - April 2013 - 26
Boutique Design - April 2013 - 27
Boutique Design - April 2013 - Creative Class
Boutique Design - April 2013 - 29
Boutique Design - April 2013 - 30
Boutique Design - April 2013 - 31
Boutique Design - April 2013 - 32
Boutique Design - April 2013 - 33
Boutique Design - April 2013 - 34
Boutique Design - April 2013 - 35
Boutique Design - April 2013 - 36
Boutique Design - April 2013 - 37
Boutique Design - April 2013 - 38
Boutique Design - April 2013 - 39
Boutique Design - April 2013 - 40
Boutique Design - April 2013 - 41
Boutique Design - April 2013 - 42
Boutique Design - April 2013 - 43
Boutique Design - April 2013 - 44
Boutique Design - April 2013 - 45
Boutique Design - April 2013 - 46
Boutique Design - April 2013 - 47
Boutique Design - April 2013 - 48
Boutique Design - April 2013 - 49
Boutique Design - April 2013 - Before and After
Boutique Design - April 2013 - 51
Boutique Design - April 2013 - 52
Boutique Design - April 2013 - 53
Boutique Design - April 2013 - 54
Boutique Design - April 2013 - 55
Boutique Design - April 2013 - 56
Boutique Design - April 2013 - 57
Boutique Design - April 2013 - Blanche Slate
Boutique Design - April 2013 - 59
Boutique Design - April 2013 - 60
Boutique Design - April 2013 - 61
Boutique Design - April 2013 - 62
Boutique Design - April 2013 - 63
Boutique Design - April 2013 - 64
Boutique Design - April 2013 - S1
Boutique Design - April 2013 - S2
Boutique Design - April 2013 - 65
Boutique Design - April 2013 - 66
Boutique Design - April 2013 - 67
Boutique Design - April 2013 - 68
Boutique Design - April 2013 - 69
Boutique Design - April 2013 - 70
Boutique Design - April 2013 - 71
Boutique Design - April 2013 - 72
Boutique Design - April 2013 - 73
Boutique Design - April 2013 - 74
Boutique Design - April 2013 - 75
Boutique Design - April 2013 - 76
Boutique Design - April 2013 - 77
Boutique Design - April 2013 - 78
Boutique Design - April 2013 - 79
Boutique Design - April 2013 - 80
Boutique Design - April 2013 - 81
Boutique Design - April 2013 - 82
Boutique Design - April 2013 - 83
Boutique Design - April 2013 - 84
Boutique Design - April 2013 - 85
Boutique Design - April 2013 - 86
Boutique Design - April 2013 - 87
Boutique Design - April 2013 - 88
Boutique Design - April 2013 - 89
Boutique Design - April 2013 - 90
Boutique Design - April 2013 - 91
Boutique Design - April 2013 - 92
Boutique Design - April 2013 - 93
Boutique Design - April 2013 - 94
Boutique Design - April 2013 - 95
Boutique Design - April 2013 - Products: BDwest Exhibitors, Part 2
Boutique Design - April 2013 - 97
Boutique Design - April 2013 - 98
Boutique Design - April 2013 - 99
Boutique Design - April 2013 - 100
Boutique Design - April 2013 - 101
Boutique Design - April 2013 - 102
Boutique Design - April 2013 - 103
Boutique Design - April 2013 - Products: Wall Coverings + Surfaces
Boutique Design - April 2013 - 105
Boutique Design - April 2013 - 106
Boutique Design - April 2013 - 107
Boutique Design - April 2013 - 108
Boutique Design - April 2013 - 109
Boutique Design - April 2013 - 110
Boutique Design - April 2013 - 111
Boutique Design - April 2013 - Last Detail
Boutique Design - April 2013 - Cover3
Boutique Design - April 2013 - Cover4
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