Boutique Design - July 2013 - 20

SPLIT PERSONALITY

Inventive takes on local materials help Israel’s Cramim Resort & Spa
play a dual role as an organic retreat and an urban nightspot.
BY MARY SCOVIAK

DESPITE ITS IDYLLIC setting amidst

2

20

boutiquedesign.com JULY + AUGUST 2013

the wineries of the Jerusalem Hills,
Cramim Resort & Spa isn’t just a
voice in the wilderness when it
comes to design. This 156-room
luxury resort heralds some provocative ideas about how hotels package
and deliver their interior experiences.
Israel’s state-owned Isrotel hotel
group wasn’t buying into the mandate
for seamlessness. Its leadership
wanted the newest member of the
Exclusive Collection to combine two
visually distinct concepts: a casually
elegant organic look for the lobby,
rooms, restaurant and spa that would
appeal to health-conscious leisure
travelers and oenophiles; and a sexy,
urban ambience that would attract
city dwellers (Jerusalem is a 10-minute

drive; Tel Aviv is only 30 minutes away)
to the Gentlemen’s Club and bar. The
challenge for the design firm, Studio
Gaia, was to tell that design story
without losing the plot.
 By manipulating natural materials with different finishes and installation techniques, the designers
created a sense of continuity that
could be modulated to match the
mood of the spaces. Wood goes au
naturel in the linear slats that separate the walk-through showers
(Studio founder Ilan Waisbrod cites
a car wash as the inspiration) from
the soaking pool in the spa, as well
as the spa’s display cases and the
restaurant’s furniture. Cut into interesting shapes, the wooden tops of the
guest room tables work like sculptures. A stacking technique using
sawn boards of irregular lengths strategically punctuated by LEDs gives
a whole new meaning to the term
“focal wall” in the bar.
Waisbrod and his team (Yuni
Rosita, Maral Sarisozen and Xyrus
Diego) also carried through key

C O U R T E S Y O F S T U D I O G A I A (1, 2 ) ; I TAY S I KO L S K Y ( 3 )

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Boutique Design - July 2013

Table of Contents for the Digital Edition of Boutique Design - July 2013

Boutique Design - July 2013
Contents
From the Editor
In This Issue
The Buzz
The Edge
Haute Worlds
A Perfect Match
Mashups and Remixes
Products: Flooring
Products: Outdoor Furniture
Last Detail
Boutique Design - July 2013 - Intro
Boutique Design - July 2013 - Boutique Design - July 2013
Boutique Design - July 2013 - Cover2
Boutique Design - July 2013 - 1
Boutique Design - July 2013 - Contents
Boutique Design - July 2013 - 3
Boutique Design - July 2013 - From the Editor
Boutique Design - July 2013 - 5
Boutique Design - July 2013 - 6
Boutique Design - July 2013 - 7
Boutique Design - July 2013 - In This Issue
Boutique Design - July 2013 - 9
Boutique Design - July 2013 - The Buzz
Boutique Design - July 2013 - 11
Boutique Design - July 2013 - 12
Boutique Design - July 2013 - 13
Boutique Design - July 2013 - 14
Boutique Design - July 2013 - 15
Boutique Design - July 2013 - 16
Boutique Design - July 2013 - 17
Boutique Design - July 2013 - 18
Boutique Design - July 2013 - 19
Boutique Design - July 2013 - The Edge
Boutique Design - July 2013 - 21
Boutique Design - July 2013 - 22
Boutique Design - July 2013 - 23
Boutique Design - July 2013 - Haute Worlds
Boutique Design - July 2013 - 25
Boutique Design - July 2013 - 26
Boutique Design - July 2013 - 27
Boutique Design - July 2013 - 28
Boutique Design - July 2013 - 29
Boutique Design - July 2013 - 30
Boutique Design - July 2013 - 31
Boutique Design - July 2013 - A Perfect Match
Boutique Design - July 2013 - 33
Boutique Design - July 2013 - 34
Boutique Design - July 2013 - 35
Boutique Design - July 2013 - 36
Boutique Design - July 2013 - 37
Boutique Design - July 2013 - Mashups and Remixes
Boutique Design - July 2013 - 39
Boutique Design - July 2013 - 40
Boutique Design - July 2013 - 41
Boutique Design - July 2013 - 42
Boutique Design - July 2013 - 43
Boutique Design - July 2013 - 44
Boutique Design - July 2013 - 45
Boutique Design - July 2013 - Products: Flooring
Boutique Design - July 2013 - 47
Boutique Design - July 2013 - 48
Boutique Design - July 2013 - 49
Boutique Design - July 2013 - 50
Boutique Design - July 2013 - 51
Boutique Design - July 2013 - 52
Boutique Design - July 2013 - 53
Boutique Design - July 2013 - 54
Boutique Design - July 2013 - 55
Boutique Design - July 2013 - 56
Boutique Design - July 2013 - 57
Boutique Design - July 2013 - Products: Outdoor Furniture
Boutique Design - July 2013 - 59
Boutique Design - July 2013 - 60
Boutique Design - July 2013 - 61
Boutique Design - July 2013 - 62
Boutique Design - July 2013 - 63
Boutique Design - July 2013 - 64
Boutique Design - July 2013 - 65
Boutique Design - July 2013 - 66
Boutique Design - July 2013 - 67
Boutique Design - July 2013 - Last Detail
Boutique Design - July 2013 - Cover3
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