Boutique Design - July 2013 - 44
SOUND, LOS ANGELES
At first, Sound owners Rob Vinokur,
Kobi Danan and Mike Israyelyan
wanted designers from ICRAVE to
create a, simple “black-box” theater
to host classic rock concerts. “Our
interpretation of that directive was
to take the idea of ‘black’ and expand
on it through texture and materiality,”
says ICRAVE senior project manager
Gregory Merkel. “We wanted to
create a return to a down-and-dirty
industrial rock n’ roll nightclub,
44
boutiquedesign.com JULY + AUGUST 2013
mixed with a layer of cutting-edge
technology.”
Designers began that process by
drawing inspiration from the building
itself, a former warehouse-turnedtheater. Building on the 7,800-sq.ft. space’s raw, industrial feel, they
added elements of classic Hollywood,
including re-salvaged redwood from
Frank Sinatra’s home and tables made
of crates obtained from Howard
Hughes’ estate, along with charred
GREGORY MERKEL
ICRAVE
redwood and custom Caravaggioand Bosch-inspired paintings printed
on canvas, burlap and suede.
The cutting-edge technology that
ICRAVE sought to incorporate into
the space involved “the creation of
a killer AV system that would put
Sound’s competitors to shame,” says
Merkel. To that end, designers fashioned a scaffold feature that doubles
as a projection surface and a 3-D
dance platform, and covered it with
an industrial metal mesh screen.
“The projection light bleeds
through the mesh and disperses
remnants of the projections on the
walls and floor of the club, giving the
layering of technology and history
we were looking for,” says Merkel.
“The end result is a space that gives
the impression of being a burnt-out,
baroque warehouse that’s also home
to the most innovative sound system
on Hollywood Boulevard.”
G I U L I A N O B E KO R ( S O U N D ) ; C O U R T E S Y O F I C R AV E ( M E R K E L )
SEC TOR SPOTLIGHT: NIGHTCLUBS AND BARS
http://www.boutiquedesign.com
Boutique Design - July 2013
Table of Contents for the Digital Edition of Boutique Design - July 2013
Boutique Design - July 2013
Contents
From the Editor
In This Issue
The Buzz
The Edge
Haute Worlds
A Perfect Match
Mashups and Remixes
Products: Flooring
Products: Outdoor Furniture
Last Detail
Boutique Design - July 2013 - Intro
Boutique Design - July 2013 - Boutique Design - July 2013
Boutique Design - July 2013 - Cover2
Boutique Design - July 2013 - 1
Boutique Design - July 2013 - Contents
Boutique Design - July 2013 - 3
Boutique Design - July 2013 - From the Editor
Boutique Design - July 2013 - 5
Boutique Design - July 2013 - 6
Boutique Design - July 2013 - 7
Boutique Design - July 2013 - In This Issue
Boutique Design - July 2013 - 9
Boutique Design - July 2013 - The Buzz
Boutique Design - July 2013 - 11
Boutique Design - July 2013 - 12
Boutique Design - July 2013 - 13
Boutique Design - July 2013 - 14
Boutique Design - July 2013 - 15
Boutique Design - July 2013 - 16
Boutique Design - July 2013 - 17
Boutique Design - July 2013 - 18
Boutique Design - July 2013 - 19
Boutique Design - July 2013 - The Edge
Boutique Design - July 2013 - 21
Boutique Design - July 2013 - 22
Boutique Design - July 2013 - 23
Boutique Design - July 2013 - Haute Worlds
Boutique Design - July 2013 - 25
Boutique Design - July 2013 - 26
Boutique Design - July 2013 - 27
Boutique Design - July 2013 - 28
Boutique Design - July 2013 - 29
Boutique Design - July 2013 - 30
Boutique Design - July 2013 - 31
Boutique Design - July 2013 - A Perfect Match
Boutique Design - July 2013 - 33
Boutique Design - July 2013 - 34
Boutique Design - July 2013 - 35
Boutique Design - July 2013 - 36
Boutique Design - July 2013 - 37
Boutique Design - July 2013 - Mashups and Remixes
Boutique Design - July 2013 - 39
Boutique Design - July 2013 - 40
Boutique Design - July 2013 - 41
Boutique Design - July 2013 - 42
Boutique Design - July 2013 - 43
Boutique Design - July 2013 - 44
Boutique Design - July 2013 - 45
Boutique Design - July 2013 - Products: Flooring
Boutique Design - July 2013 - 47
Boutique Design - July 2013 - 48
Boutique Design - July 2013 - 49
Boutique Design - July 2013 - 50
Boutique Design - July 2013 - 51
Boutique Design - July 2013 - 52
Boutique Design - July 2013 - 53
Boutique Design - July 2013 - 54
Boutique Design - July 2013 - 55
Boutique Design - July 2013 - 56
Boutique Design - July 2013 - 57
Boutique Design - July 2013 - Products: Outdoor Furniture
Boutique Design - July 2013 - 59
Boutique Design - July 2013 - 60
Boutique Design - July 2013 - 61
Boutique Design - July 2013 - 62
Boutique Design - July 2013 - 63
Boutique Design - July 2013 - 64
Boutique Design - July 2013 - 65
Boutique Design - July 2013 - 66
Boutique Design - July 2013 - 67
Boutique Design - July 2013 - Last Detail
Boutique Design - July 2013 - Cover3
Boutique Design - July 2013 - Cover4
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