Boutique Design - May 2014 - 35
AT FIRST GLANCE, MGM Resorts International's
decision to create an outdoor plaza at its New YorkNew York Hotel & Casino on the Las Vegas Strip is a
bit of a head-scratcher. After all, this is Sin City,
where the emphasis has long been on crafting highly
themed indoor venues that keep patrons at the
gaming tables/machines, in the restaurants, at the
shows and in the shops.
So, why would MGM Resorts remake New YorkNew York's façade into an outdoor plaza and pedestrian mall lined with restaurants and stores?
"Visitors to Las Vegas no longer want to be shackled
to one resort," said MGM Resorts chairman Jim
Murren when plans for the plaza were first unveiled
last year. "They want to move around and be social."
That assertion is being put to the test, now that the
first phase of the plaza is open. In March, MGM
Resorts took the wraps off a tree-lined public plaza
featuring cobblestone walkways; an expanded outdoor
patio at Nine Fine Irishmen, the hotel's pub; and four
new stores, including a Swatch flagship. In an interview with the Las Vegas Review-Journal published
shortly after those openings, Murren said the company's casinos were already benefiting from the new
outdoor venues.
"We created this urban experience, and the traffic
generated will accrue to the benefit of the neighborhood," he said. "And we own the neighborhood."
The plaza area that's now open is part of an eightacre indoor/outdoor development that's been dubbed
The Park by its backers. Plans for that destination call
for the creation of several more dining and entertainment venues, including a 20,000-seat arena that's
slated to open in 2016. The Park's design is a collaborative effort by MGM Resorts; master planner Cooper,
Robertson & Partners; landscape architecture/urban
design firm !melk; and Marnell Architecture.
Clearly, when it comes to outdoor spaces and
their role at hospitality venues, the times, they are
a-changin'-and not just in Vegas. What follows are
case studies of three other new exterior spaces that
are designed to tap in today's consumers' desire to
get up-close and personal with the great outdoors
whenever possible.
MAY 2014 boutiquedesign.com
35
http://www.boutiquedesign.com
Boutique Design - May 2014
Table of Contents for the Digital Edition of Boutique Design - May 2014
Boutique Design - May 2014
Contents
From the Editor
In This Issue
The Buzz
Design Deconstructed
Making a Splash
Fresh Air
Snail Mail
BDWest Review
Products: Outdoor Furniture
Products: Accessories
Last Detail
Boutique Design - May 2014 - Intro
Boutique Design - May 2014 - Boutique Design - May 2014
Boutique Design - May 2014 - Cover2
Boutique Design - May 2014 - 1
Boutique Design - May 2014 - Contents
Boutique Design - May 2014 - 3
Boutique Design - May 2014 - From the Editor
Boutique Design - May 2014 - 5
Boutique Design - May 2014 - In This Issue
Boutique Design - May 2014 - 7
Boutique Design - May 2014 - 8
Boutique Design - May 2014 - 9
Boutique Design - May 2014 - The Buzz
Boutique Design - May 2014 - 11
Boutique Design - May 2014 - 12
Boutique Design - May 2014 - 13
Boutique Design - May 2014 - 14
Boutique Design - May 2014 - 15
Boutique Design - May 2014 - 16
Boutique Design - May 2014 - 17
Boutique Design - May 2014 - 18
Boutique Design - May 2014 - 19
Boutique Design - May 2014 - 20
Boutique Design - May 2014 - 21
Boutique Design - May 2014 - 22
Boutique Design - May 2014 - 23
Boutique Design - May 2014 - Design Deconstructed
Boutique Design - May 2014 - 25
Boutique Design - May 2014 - Making a Splash
Boutique Design - May 2014 - 27
Boutique Design - May 2014 - 28
Boutique Design - May 2014 - 29
Boutique Design - May 2014 - 30
Boutique Design - May 2014 - 31
Boutique Design - May 2014 - 32
Boutique Design - May 2014 - 33
Boutique Design - May 2014 - Fresh Air
Boutique Design - May 2014 - 35
Boutique Design - May 2014 - 36
Boutique Design - May 2014 - 37
Boutique Design - May 2014 - 38
Boutique Design - May 2014 - 39
Boutique Design - May 2014 - 40
Boutique Design - May 2014 - 41
Boutique Design - May 2014 - 42
Boutique Design - May 2014 - 43
Boutique Design - May 2014 - 44
Boutique Design - May 2014 - 45
Boutique Design - May 2014 - 46
Boutique Design - May 2014 - 47
Boutique Design - May 2014 - 48
Boutique Design - May 2014 - 49
Boutique Design - May 2014 - 50
Boutique Design - May 2014 - 51
Boutique Design - May 2014 - Snail Mail
Boutique Design - May 2014 - 53
Boutique Design - May 2014 - 54
Boutique Design - May 2014 - 55
Boutique Design - May 2014 - 56
Boutique Design - May 2014 - 57
Boutique Design - May 2014 - 58
Boutique Design - May 2014 - 59
Boutique Design - May 2014 - BDWest Review
Boutique Design - May 2014 - 61
Boutique Design - May 2014 - 62
Boutique Design - May 2014 - 63
Boutique Design - May 2014 - 64
Boutique Design - May 2014 - 65
Boutique Design - May 2014 - 66
Boutique Design - May 2014 - 67
Boutique Design - May 2014 - 68
Boutique Design - May 2014 - 69
Boutique Design - May 2014 - 70
Boutique Design - May 2014 - 71
Boutique Design - May 2014 - 72
Boutique Design - May 2014 - 73
Boutique Design - May 2014 - Products: Outdoor Furniture
Boutique Design - May 2014 - 75
Boutique Design - May 2014 - 76
Boutique Design - May 2014 - 77
Boutique Design - May 2014 - 78
Boutique Design - May 2014 - 79
Boutique Design - May 2014 - 80
Boutique Design - May 2014 - 81
Boutique Design - May 2014 - 82
Boutique Design - May 2014 - 83
Boutique Design - May 2014 - 84
Boutique Design - May 2014 - 85
Boutique Design - May 2014 - 86
Boutique Design - May 2014 - 87
Boutique Design - May 2014 - Products: Accessories
Boutique Design - May 2014 - 89
Boutique Design - May 2014 - 90
Boutique Design - May 2014 - 91
Boutique Design - May 2014 - 92
Boutique Design - May 2014 - 93
Boutique Design - May 2014 - 94
Boutique Design - May 2014 - 95
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Boutique Design - May 2014 - 98
Boutique Design - May 2014 - 99
Boutique Design - May 2014 - 100
Boutique Design - May 2014 - 101
Boutique Design - May 2014 - 102
Boutique Design - May 2014 - 103
Boutique Design - May 2014 - Last Detail
Boutique Design - May 2014 - Cover3
Boutique Design - May 2014 - Cover4
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