ATRIUM, FAIRMONT NANJING FAR EAST, FAR OUT Asia's new breed of luxury hotels makes the leap from conservative elegance to world-class cool. BY MAT THEW HALL ASIA HAS BECOME an incubator of design innovation for luxury hotels. International and LOBBY BAR, FAIRMONT NANJING home-grown hotel companies vying for attention in this massive marketplace know that every hotel has to be a flagship-or at least look the part. And that's created some healthy one-upsmanship in terms of creating unforgettable interiors across the style spectrum. What follows is a closer look at the designs of four front-runners in that competition. JULY/AUGUST 2014 boutiquedesign.com 23http://www.boutiquedesign.com