Boutique Design - July/August 2014 - 28
TO HELP THIS fledgling Sofitel Luxury Hotels'
boutique hotel brand stand out from its competitors, the hotelier commissions world-renown
fashion designers to add some custom touches at
each locale. As a result, the Sofitel So Mauritius
features bold artwork by Japanese fashion designer
Kenzo Takada, while the flag's Bangkok hotel is
home to murals, mobiles, uniforms and an emblem
created by French couturier Christian LaCroix.
(That role landed LaCroix on the cover of Boutique
Design's July+August 2013 issue).
For the flag's third locale, in Singapore, Sofitel
brought in Karl Lagerfeld to create several graphic
elements and amenities for the hotel, including its
"lion's seal" emblem. "Singapore is an Asian power28
boutiquedesign.com JULY/AUGUST 2014
house-the city of the future," Lagerfeld said.
"Stories of its history and evolution have inspired
me, especially the discovery of the island and the
mystical lion it was named after. The lion has
historically symbolized courageousness, elegance
and leadership. The emblem is a result of that
combined inspiration."
Lagerfeld interwove that symbol into door
knockers, correspondence cards, check-in folders
and guest bath robes. He also shared his passion for
books in two major ways in the hotel: all guest
rooms feature the designer's BooKube, an exclusive
art piece bookend bearing the lion's seal emblem;
and at LaBiblioteK, a library space featuring his
personally curated titles.
In addition to Lagerfeld's graphic contributions,
the hotel features interiors created by Singaporebased MIAJA Design Group that intermix French
and local influences. The guest rooms, for example,
resemble airy Parisian apartments, with their high
ceilings and sweeping draperies. But the rooms are
also home to touches that reflect the locale such as
headboards featuring a contemporary take on the
orchid, Singapore's national flower, and coffee
tables imprinted with a map of Singapore.
"The essence of style is the art of being unique,
and that philosophy is reflected in the design of the
Sofitel So Singapore," says Isabelle Miaja, the design
firm's founder.
COUR TE S Y OF SOFITEL SO SINGAPORE
SOFITEL SO SINGAPORE
http://www.boutiquedesign.com
Boutique Design - July/August 2014
Table of Contents for the Digital Edition of Boutique Design - July/August 2014
Boutique Design - July/august 2014
Contents
From the Editor
In This Issue
The Buzz
Design Deconstructed
Far East, Far Out
Fish Tales
Fun in the Sun
The Sky’s the Limit
Bdwest Review
Products: Seating
Products: Fabrics
Last Detail
Boutique Design - July/August 2014 - Intro
Boutique Design - July/August 2014 - Boutique Design - July/august 2014
Boutique Design - July/August 2014 - Cover2
Boutique Design - July/August 2014 - 1
Boutique Design - July/August 2014 - Contents
Boutique Design - July/August 2014 - 3
Boutique Design - July/August 2014 - From the Editor
Boutique Design - July/August 2014 - 5
Boutique Design - July/August 2014 - In This Issue
Boutique Design - July/August 2014 - 7
Boutique Design - July/August 2014 - The Buzz
Boutique Design - July/August 2014 - 9
Boutique Design - July/August 2014 - 10
Boutique Design - July/August 2014 - 11
Boutique Design - July/August 2014 - 12
Boutique Design - July/August 2014 - 13
Boutique Design - July/August 2014 - 14
Boutique Design - July/August 2014 - 15
Boutique Design - July/August 2014 - 16
Boutique Design - July/August 2014 - 17
Boutique Design - July/August 2014 - 18
Boutique Design - July/August 2014 - 19
Boutique Design - July/August 2014 - Design Deconstructed
Boutique Design - July/August 2014 - 21
Boutique Design - July/August 2014 - Far East, Far Out
Boutique Design - July/August 2014 - 23
Boutique Design - July/August 2014 - 24
Boutique Design - July/August 2014 - 25
Boutique Design - July/August 2014 - 26
Boutique Design - July/August 2014 - 27
Boutique Design - July/August 2014 - 28
Boutique Design - July/August 2014 - 29
Boutique Design - July/August 2014 - 30
Boutique Design - July/August 2014 - 31
Boutique Design - July/August 2014 - Fish Tales
Boutique Design - July/August 2014 - 33
Boutique Design - July/August 2014 - 34
Boutique Design - July/August 2014 - 35
Boutique Design - July/August 2014 - 36
Boutique Design - July/August 2014 - 37
Boutique Design - July/August 2014 - Fun in the Sun
Boutique Design - July/August 2014 - 39
Boutique Design - July/August 2014 - 40
Boutique Design - July/August 2014 - 41
Boutique Design - July/August 2014 - 42
Boutique Design - July/August 2014 - 43
Boutique Design - July/August 2014 - 44
Boutique Design - July/August 2014 - 45
Boutique Design - July/August 2014 - The Sky’s the Limit
Boutique Design - July/August 2014 - 47
Boutique Design - July/August 2014 - 48
Boutique Design - July/August 2014 - 49
Boutique Design - July/August 2014 - 50
Boutique Design - July/August 2014 - 51
Boutique Design - July/August 2014 - 52
Boutique Design - July/August 2014 - 53
Boutique Design - July/August 2014 - Bdwest Review
Boutique Design - July/August 2014 - 55
Boutique Design - July/August 2014 - 56
Boutique Design - July/August 2014 - 57
Boutique Design - July/August 2014 - 58
Boutique Design - July/August 2014 - 59
Boutique Design - July/August 2014 - Products: Seating
Boutique Design - July/August 2014 - 61
Boutique Design - July/August 2014 - 62
Boutique Design - July/August 2014 - 63
Boutique Design - July/August 2014 - 64
Boutique Design - July/August 2014 - 65
Boutique Design - July/August 2014 - 66
Boutique Design - July/August 2014 - 67
Boutique Design - July/August 2014 - 68
Boutique Design - July/August 2014 - 69
Boutique Design - July/August 2014 - 70
Boutique Design - July/August 2014 - 71
Boutique Design - July/August 2014 - 72
Boutique Design - July/August 2014 - 73
Boutique Design - July/August 2014 - Products: Fabrics
Boutique Design - July/August 2014 - 75
Boutique Design - July/August 2014 - 76
Boutique Design - July/August 2014 - 77
Boutique Design - July/August 2014 - 78
Boutique Design - July/August 2014 - 79
Boutique Design - July/August 2014 - 80
Boutique Design - July/August 2014 - 81
Boutique Design - July/August 2014 - 82
Boutique Design - July/August 2014 - 83
Boutique Design - July/August 2014 - Last Detail
Boutique Design - July/August 2014 - Cover3
Boutique Design - July/August 2014 - Cover4
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