6 6 The lighting changes depending on the time of day, from transparent when it's light outside to dramatic hues during the evenings. 116 boutiquedesign.com 7 A distinct tonal palette gives each of the four levels within the bar its own visual identity, from the dark seating in this space to the creamy shades in the one below. November 2014 7 Courtesy of W Hotels which could otherwise run the risk of seeming too brash for a lounge that W wanted to use to attract a more mature client base. The choice of materials was also guided by the interplay of opaque and transparent textures. The space's metal pieces have a burnished quality that gleams under that light and also reflects the transformation in the atmosphere with each shift of the lighting in the curtain wall. The lava-like look of the bar top provides another case study in how to make rigid materials look touchable and malleable. Glass partitions balance separation of the spaces with clear visibility. This movable feast for the eyes might just point to one of the most important trends in designing wow-inducing focal points going forward. As guests crave more experiential environments, designers will have to deliver harder-working style statements that give them something fresh to see each time they enter the space-whether it's a different color or another perspective on a vital detail.http://www.boutiquedesign.com