Boutique Design - December 2014 - 10

THE BUZZ

Getting the greatest ROI from every
square inch of available space is the
Holy Grail for hoteliers of all stripes.
That reality is reflected in TREATS,
a new retail concept being rolled
out at Hilton Worldwide's Hampton
Hotels brand.
TREATS, developed by Hampton's in-house team in conjunction

LIMANI DOCKS AT ROCKEFELLER CENTER
Limani, a high-profile Greek-Mediterranean restaurant on Long Island, N.Y., has
expanded to Manhattan in a big way, opening a 200-seat locale within Rockefeller
Center. Built by Shawmut Design and Construction, the locale-whose name means
"seaport" in Greek-occupies 8,000 sq. ft. on two levels and features interiors created by
Skordas Design Studio's principal, Yianni Skordas.
A 12-sq.-ft. by 3-ft. high white onyx-framed bubbling pool serves as the centerpiece of the design. A 6-ft. tall spiraling sculpture comprised of 250 nickel-finished fish
is suspended from the ceiling above the pool. Other reflective elements, white marble
floors and white tiles, surround the proscenium to the open kitchen. Custom-grooved
sandstone walls and columns work with partitions of ceiling-hung brown cut-out fabric
to carve out intimate zones.
LED panels behind the white onyx bar and above the ceiling's sail element transform the lighting throughout the day and evening, an effect the designers say emulates
the movement of the sun over the Mediterranean and Aegean Seas. Skordas reinforced
this outdoor theme by detailing some walls in woven-wood paneling, a nod to the
trellises used throughout the region for shade. Plush white leather furnishings add a
contemporary feel to the space.
"Limani is an expression of the owners' pride in their Greek heritage," says Skordas.
"For them it is all about committing to the best to showcase that heritage: the best location, the best chef, the best ingredients and the best materials to execute the design."
The restaurant, which currently houses a main dining area and private dining rooms,
plans to add outdoor seating next spring.
10

boutiquedesign.com DECEMBER 2014

For properties without an existing
food and beverage offering, a walk-up
TREATS concept will be implemented within Hampton's signature Perfect Mix Lobby. One or two
shelves of items will line walls within
the lobby for a quick grab-n-go
experience.
Tom Horwitz, FRCH's executive
vice president, says TREATS is the
latest chapter in the Hampton brand's
ongoing innovation program, which
it labels the Forever Young Initiative.
"Every great [hotel] concept needs
to evolve, and Hampton is a good
example of a brand that constantly
asks 'what else can we do?' to make
for better-performing properties and
a better guest experience."
Beginning in 2015, all new Hamptons will incorporate the TREATS
concept, while existing locales in
North America will implement the
offerings on a rolling basis. The
Hampton chain currently consists
of just over 2,000 properties in 16
countries and territories.

C O U R T E S Y O F H A M P T O N H O T E L S ( T R E AT S ) ; B E N J A M I N J O H N S O N , S H AW M U T ( L I M A N I )

TREATS ON TAP AT
HAMPTON HOTELS

with FRCH Design Worldwide, seeks
to increase food and beverage retail
options within current and future
Hampton Hotels via walk-up or
walk-in lobby shops that sell snacks,
toiletries, local merchandise and
drinks, including water, soda, singleserve beer and wine.
"The variety of F&B options and
inclusion of unique local merchandise will bring Hampton Hotels to
the next level in terms of what we
offer for our guests, and will provide
our owners another strategic profit
center at each hotel," says Phil
Cordell, global head, focused service
and Hampton brand management,
Hilton Worldwide.
The walk-in TREATS shops are
reconfigured from current retail
space near the front desk. To increase
visibility to guests, a graphic mural
will be the focal point of the new
offer. Entering the space, natural
wood-toned shelves packed with
sundries and local merchandise will
line the walls from floor to ceiling.

http://www.boutiquedesign.com

Boutique Design - December 2014

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