Boutique Design - April 2015 - 86

2

Guests aren't going to unplug. But designers might have to, or at least modulate their approach from a single, high-octane focal point to subtle touches
across the lobby area. "Video walls and oversized digital displays have their
place in extravagant locations like Las Vegas, but they're not valid design tools
for most hotels of the future," says Dan Menchions, partner, II BY IV DESIGN.
What will be? Using tech systems and toys to give the whole space-not
just one wall-an experiential pop. "All surfaces will become active and interactive. New, smart materials will become display and interface at the same
time and seamlessly connect the guest to the house," says Korner.
Personalized tech, such as RFID wristbands and mobile apps, will open up
designers' options when it comes to traffic flow. Check-in zones, whether at a
desk, with a personal concierge or on an iPad, will blend together and become
a more fluid part of the lobby space.
mulTi-funcTional lobby spaces will geT
even more flexible

The 2015 idea of the lobby as gathering space for a quick chat or a great place to
check email will explode to include retail, services, wellbeing and cultural events,
according to Michell. Designers will need to take cues from crossover projects to
find ways to serve all the traditional functions of the space without creating a
rigid framework.
"If you look at any Apple Store, especially the one in Grand Central
Terminal in New York, it is really a big lobby or gathering area with tons of
future flexibility built into the space. The reception, operations, staffing,
merchandising, and point-of-sale pieces are totally flexible," says Colkitt. In
hotel lobbies, the mix of high and low tops, bar stools and banquettes that
are today's modular go-to's will be totally movable by 2020-by guests
86

boutiquedesign.com april 2015

Dan Menchions
II by IV DESIGN

2 "The next evolution of lobby
design needs to follow the
cyclical evolution of fashion,"
says Joseph Godfrey.
Patterned stools in this
rendering for The Hoxton,
Amsterdam play that up.

Joseph GoDfrey
ThE hoxToN

c o u r T e s y o f T h e h ox T o n ( T h e h ox T o n , a m s T e r Da m ) ; J av i e r l o v e r a ( m e n c h i o n s ) ;
c o u r T e s y o f T h e h ox T o n ( g o D f r e y )

Technology will come off The wall



http://www.boutiquedesign.com

Boutique Design - April 2015

Table of Contents for the Digital Edition of Boutique Design - April 2015

Boutique Design - April 2015
Contents
From the Editor
In This Issue
The Buzz
Design Deconstructed
Forward Thinkers
Behind the Music
Lobbying for Change
Marvelous Makeovers
Products: BDWest Exhibitors
Last Detail
Boutique Design - April 2015 - Intro
Boutique Design - April 2015 - Boutique Design - April 2015
Boutique Design - April 2015 - Cover2
Boutique Design - April 2015 - 1
Boutique Design - April 2015 - 2
Boutique Design - April 2015 - 3
Boutique Design - April 2015 - 4
Boutique Design - April 2015 - 5
Boutique Design - April 2015 - Contents
Boutique Design - April 2015 - 7
Boutique Design - April 2015 - From the Editor
Boutique Design - April 2015 - 9
Boutique Design - April 2015 - In This Issue
Boutique Design - April 2015 - 11
Boutique Design - April 2015 - 12
Boutique Design - April 2015 - 13
Boutique Design - April 2015 - 14
Boutique Design - April 2015 - 15
Boutique Design - April 2015 - The Buzz
Boutique Design - April 2015 - 17
Boutique Design - April 2015 - 18
Boutique Design - April 2015 - 19
Boutique Design - April 2015 - 20
Boutique Design - April 2015 - 21
Boutique Design - April 2015 - 22
Boutique Design - April 2015 - 23
Boutique Design - April 2015 - 24
Boutique Design - April 2015 - 25
Boutique Design - April 2015 - 26
Boutique Design - April 2015 - 27
Boutique Design - April 2015 - Design Deconstructed
Boutique Design - April 2015 - 29
Boutique Design - April 2015 - Forward Thinkers
Boutique Design - April 2015 - 31
Boutique Design - April 2015 - 32
Boutique Design - April 2015 - 33
Boutique Design - April 2015 - 34
Boutique Design - April 2015 - 35
Boutique Design - April 2015 - 36
Boutique Design - April 2015 - 37
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Boutique Design - April 2015 - 71
Boutique Design - April 2015 - 72
Boutique Design - April 2015 - 73
Boutique Design - April 2015 - 74
Boutique Design - April 2015 - 75
Boutique Design - April 2015 - Behind the Music
Boutique Design - April 2015 - 77
Boutique Design - April 2015 - 78
Boutique Design - April 2015 - 79
Boutique Design - April 2015 - 80
Boutique Design - April 2015 - 81
Boutique Design - April 2015 - 82
Boutique Design - April 2015 - 83
Boutique Design - April 2015 - Lobbying for Change
Boutique Design - April 2015 - 85
Boutique Design - April 2015 - 86
Boutique Design - April 2015 - 87
Boutique Design - April 2015 - 88
Boutique Design - April 2015 - 89
Boutique Design - April 2015 - Marvelous Makeovers
Boutique Design - April 2015 - 91
Boutique Design - April 2015 - 92
Boutique Design - April 2015 - 93
Boutique Design - April 2015 - 94
Boutique Design - April 2015 - 95
Boutique Design - April 2015 - 96
Boutique Design - April 2015 - 97
Boutique Design - April 2015 - Products: BDWest Exhibitors
Boutique Design - April 2015 - 99
Boutique Design - April 2015 - 100
Boutique Design - April 2015 - 101
Boutique Design - April 2015 - 102
Boutique Design - April 2015 - 103
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Boutique Design - April 2015 - 120
Boutique Design - April 2015 - 121
Boutique Design - April 2015 - 122
Boutique Design - April 2015 - 123
Boutique Design - April 2015 - Last Detail
Boutique Design - April 2015 - Cover3
Boutique Design - April 2015 - Cover4
Boutique Design - April 2015 - Cover5
Boutique Design - April 2015 - Cover6
Boutique Design - April 2015 - I1
Boutique Design - April 2015 - I2
Boutique Design - April 2015 - I3
Boutique Design - April 2015 - I4
Boutique Design - April 2015 - I5
Boutique Design - April 2015 - I6
Boutique Design - April 2015 - I7
Boutique Design - April 2015 - I8
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Boutique Design - April 2015 - I71
Boutique Design - April 2015 - I72
Boutique Design - April 2015 - Cover7
Boutique Design - April 2015 - Cover8
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