Boutique Design - September 2015 - 12

THE BUZZ

BANYAN TREE HOTELS & RESORTS
BRANCHES INTO HYBRID MARKET

TIHANY'S NEWEST TAKE ON SHIPBOARD INTERIORS
When the all-suite Seabourn Encore launches late next year, passengers will be able to stay
in the latest luxury cabins by designer Adam Tihany. Those spaces-ranging from 300 to
1,300 sq. ft.-will reference the luxury cruise line's yachting heritage with mahogany wood
accents, carpet with blue and white details, and white-stitched upholstered headboards.
Tihany, whose firm has also created shipboard interiors for such lines as Royal
Caribbean and Holland America, is
layering a residential vibe into the
Encore's suites, via private verandas,
separate living areas, walk-in closets
and marble-clad bathrooms. The
ship's penthouse suites will feature a
patterned glass wall to divide the living
room and the bedroom. In all, the new
ship will be able to accommodate
about 600 guests, and will include an
additional deck and more public areas
than its predecessors.
12

boutiquedesign.com SEPTEMBER 2015

DESIGN GROUP CARL ROSS
UNVEILS RADICAL REBRANDING
After undertaking an extensive self-diagnosis, Design
Group Carl Ross has rebranded itself as Clear on Black. The
interior architectural design firm's new name and visual
identity reflects both a renewed clarity of what it does best
and underlines its long-standing commitment to transparency, says principal Carl Ross.
"To us, design is first and foremost problem solving and
finding the essential character of a property or project," Ross
explains. "Our diagnostic process, which has developed and
evolved over many years, brings to the surface the essence,
the issues and the opportunities. Like black is the color
against which all other colors are measured, we discovered
our own black, our own standard of what we do best."
Coming up with a new identity for the firm that bears
his name was a rigorous process, Ross says. "We reached
out to clients, past and present, for feedback," he explains.
"We had roundtables with our entire team. We engaged
business consultants. We took a dose of our own medicine,
conducting the same diagnostics we perform for our clients,
and took a dispassionate look at what we do best, where we
can't compete well, and how we could improve."
Ross describes the rebranding process as "brutal,
lengthy and finally fun, once we got past some of the
unknowns. We can honestly say we understand the anxiety
and trepidation our clients feel when they embark on a
major change. The truth is, we had evolved but weren't
recognizing or communicating it. It was time."
Based in El Segundo, Calif., Clear on Black's client list
includes upscale and luxury hotels for such established
brands as Fairmont, Hilton, Hyatt, Loews, Marriott, MGM
and Renaissance, as well as developers and owners of nonbranded properties and one-off hotels.

C O U R T E S Y O F B A N YA N T R E E H O T E L S & R E S O R T S ( C A S S I A ) ; C O U R T E S Y O F S E A B O U R N
( S E A B O U R N E N C O R E ) ; C O U R T E S Y O F C L E A R O N B L AC K ( R O S S , L O G O )

Singapore's Banyan Tree Hotels & Resorts has unveiled plans to open its first Cassia brand
property in October, within the group's Laguna Phuket integrated resort in Thailand. The
hotel/apartment concept will be decked out with vibrant street art and house 221 one- and
two-bedroom serviced hotel residences.
Each unit will feature separate living room areas and fully equipped kitchens. Many
will include loft spaces, providing views of the ocean, a nearby lagoon or a park. Plans for
the property also include two pools; a Chill spa; a kids' play room; a Street Bar featuring
works by Thai street artists; and a Market 23 Café.
Banyan plans to add a second tower at the site by 2017, which will expand the hotel to
326 units, as well as add a fitness center and meeting space.
Cassia is not the only brand tapping into the burgeoning hotel/apartment trend. The
ROOST Apartment Hotel, which was featured in the July/August 2015 edition of Boutique
Design, recently launched as another commercial hospitality concept with apartmentlike accommodations.


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Boutique Design - September 2015

Table of Contents for the Digital Edition of Boutique Design - September 2015

Boutique Design - September 2015
Contents
From the Editor
In This Issue
The Buzz
Southern Accents
Wicked Cool
Greek Revival
Q+A: Adventurous Outlook
Awash in Glamour
Products: Lighting
Products: Fabrics
Last Detail
Boutique Design - September 2015 - Intro
Boutique Design - September 2015 - Boutique Design - September 2015
Boutique Design - September 2015 - Cover2
Boutique Design - September 2015 - 1
Boutique Design - September 2015 - Contents
Boutique Design - September 2015 - 3
Boutique Design - September 2015 - From the Editor
Boutique Design - September 2015 - 5
Boutique Design - September 2015 - In This Issue
Boutique Design - September 2015 - 7
Boutique Design - September 2015 - The Buzz
Boutique Design - September 2015 - 9
Boutique Design - September 2015 - 10
Boutique Design - September 2015 - 11
Boutique Design - September 2015 - 12
Boutique Design - September 2015 - 13
Boutique Design - September 2015 - 14
Boutique Design - September 2015 - 15
Boutique Design - September 2015 - 16
Boutique Design - September 2015 - 17
Boutique Design - September 2015 - 18
Boutique Design - September 2015 - 19
Boutique Design - September 2015 - Southern Accents
Boutique Design - September 2015 - 21
Boutique Design - September 2015 - 22
Boutique Design - September 2015 - 23
Boutique Design - September 2015 - 24
Boutique Design - September 2015 - 25
Boutique Design - September 2015 - 26
Boutique Design - September 2015 - 27
Boutique Design - September 2015 - Wicked Cool
Boutique Design - September 2015 - 29
Boutique Design - September 2015 - 30
Boutique Design - September 2015 - 31
Boutique Design - September 2015 - 32
Boutique Design - September 2015 - 33
Boutique Design - September 2015 - Greek Revival
Boutique Design - September 2015 - 35
Boutique Design - September 2015 - 36
Boutique Design - September 2015 - 37
Boutique Design - September 2015 - 38
Boutique Design - September 2015 - 39
Boutique Design - September 2015 - Q+A: Adventurous Outlook
Boutique Design - September 2015 - 41
Boutique Design - September 2015 - 42
Boutique Design - September 2015 - 43
Boutique Design - September 2015 - 44
Boutique Design - September 2015 - 45
Boutique Design - September 2015 - 46
Boutique Design - September 2015 - 47
Boutique Design - September 2015 - 48
Boutique Design - September 2015 - 49
Boutique Design - September 2015 - Awash in Glamour
Boutique Design - September 2015 - 51
Boutique Design - September 2015 - 52
Boutique Design - September 2015 - 53
Boutique Design - September 2015 - 54
Boutique Design - September 2015 - 55
Boutique Design - September 2015 - 56
Boutique Design - September 2015 - 57
Boutique Design - September 2015 - Products: Lighting
Boutique Design - September 2015 - 59
Boutique Design - September 2015 - 60
Boutique Design - September 2015 - 61
Boutique Design - September 2015 - 62
Boutique Design - September 2015 - 63
Boutique Design - September 2015 - 64
Boutique Design - September 2015 - 65
Boutique Design - September 2015 - 66
Boutique Design - September 2015 - 67
Boutique Design - September 2015 - Products: Fabrics
Boutique Design - September 2015 - 69
Boutique Design - September 2015 - 70
Boutique Design - September 2015 - 71
Boutique Design - September 2015 - 72
Boutique Design - September 2015 - 73
Boutique Design - September 2015 - 74
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Boutique Design - September 2015 - 78
Boutique Design - September 2015 - 79
Boutique Design - September 2015 - 80
Boutique Design - September 2015 - 81
Boutique Design - September 2015 - 82
Boutique Design - September 2015 - 83
Boutique Design - September 2015 - Last Detail
Boutique Design - September 2015 - Cover3
Boutique Design - September 2015 - Cover4
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