SEPTEMBER 2015 VOLUME 11 | ISSUE 7 34 50 40 20 SOUTHERN ACCENTS | 20 A trio of hotels below the Mason-Dixon line adds some new jargon to the traditional language of hospitality with influences as diverse as industrial chic and boho luxury. DEPARTMENTS FROM THE EDITOR | 4 IN THIS ISSUE | 6 WICKED COOL | 28 THE BUZZ | 8 More playful than proper, Squid.inc takes theming into the realm of adult entertainment with shots of vivid color and wry accents at Manchester's Hotel Gotham. Think Hayao Miyazaki, not Walt Disney. PRODUCTS: LIGHTING | 58 GREEK REVIVAL | 34 PRODUCTS: FABRICS | 68 LAST DETAIL | 84 Stage Design Office mixes Doric simplicity, mid-century classicism and modern minimalism to transform a ho-hum apartment building into the deluxe AthensWas hotel. Q+A: ADVENTUROUS OUTLOOK | 40 Hirsch Bedner Associates (HBA) co-ceo René Gross Kærskov channels his YOLO-style personality into a bold business strategy for the 50-yearold firm. Here, the Danish native dishes on how calculated risk and a tryanything approach apply to the design business. AWASH IN GLAMOUR | 50 Dawson Design Associates balances water-inspired elements with an edge of Hollywood Hills glamour, the intricacy of Moorish touches and a bit of gold to create a sensory-rich oasis for the W Los Angeles-West Beverly Hills hotel's recent revamp. 2 boutiquedesign.com SEPTEMBER 2015 ON THE COVER René Gross Kærskov, co-ceo, Hirsch Bedner Associates (HBA) Photo: Courtesy of Hirsch Bedner Associates (HBA)http://www.boutiquedesign.com