Boutique Design - September 2015 - 4

EDITORIAL
Executive Editor
Mary Scoviak
mary.scoviak@stmediagroup.com
Editor
Matthew Hall
matthew.hall@stmediagroup.com

COVER STORIES
OUR JUNE ISSUE featured a cover

shot of Room Mate Hotels' Enrique
"Kiki" Sarasola standing up to his
elbows in a swimming pool, wearing a
business suit and talking on the phone.
That photo whimsically captured Sarasola's high spirits and entrepreneurial
energy, which were absolutely in
keeping with that issue's "Heroes and
Mavericks" theme.
But the cover baffled my son, Max,
who's 10. "Why isn't that guy wearing
a bathing suit?" he asked. My explanation fell on deaf ears. (Guess he's at
that age when he takes things quite
literally.) As a result, I expect to have a
similar conversation with Max about
this month's cover, which shows Hirsch
Bedner Associates (HBA) co-ceo René
Gross Kærskov at the South Pole, one
of many outside-the-office exploits
contained in the images his representatives sent our way. (There are also shots
of him at the other Pole, experiencing
zero gravity and seated in the cockpit
of a MiG 29 jet.)

Art Director
Kelly Farrar
kelly.farrar@stmediagroup.com

Yes, they also provided us with
several images of Kærskov wearing a
business suit. But the Pole shot is a
better reflection of who he is, and so it
is on our cover. "I have a need to challenge myself beyond the ordinary," he
told me in our Q+A (page 40), which
was timed to celebrate HBA's 50th
anniversary. "It teaches me to stay
alert and to take calculated risk, and I
find those attributes to be very useful
in business."
One other interesting note: Even in
the business-suit shots of Kærskov we
had to choose from, his poses reflect a
distinct poised-to-pounce vibe. Guess
that just goes to prove the old adage:
the camera never lies.

Assistant Editor
Christina Green
christina.green@stmediagroup.com
Contributing Editor
Oriana Lerner
oriana.lerner@stmediagroup.com

SALES
Associate Publisher/
Business Development Manager,
Midwest/West
Melani Beattie
melani.beattie@stmediagroup.com
(312) 218-5691
Business Development Manager,
Northeast
Michael Schneider
michael.schneider@stmediagroup.com
(212) 404-6936
Business Development Manager,
Southeast
Scott Rickles
scott.rickles@stmediagroup.com
(770) 664-4567

CORPORATE
President
Tedd Swormstedt
Senior VP Hospitality,
Publisher, Boutique Design
Michelle Finn
michelle.finn@stmediagroup
(312) 961-2772
Audience Development Director
Christine Baloga

EDITOR

Book Division Director
Mark Kissling
Production Coordinator
Linda Volz
Reprint Information
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Boutique Design - September 2015

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