Boutique Design - September 2015 - 44

3

YOU'RE BASED IN SANTA MONICA, CALIF., AND YOUR CO-CEO,
IAN CARR, WORKS OUT OF HBA'S SINGAPORE OFFICE. HOW
DID THAT ARRANGEMENT COME ABOUT, AND HOW DOES IT
WORK ON A DAY-TO-DAY BASIS?

SPEAKING OF STAFFING, HOW DOES HBA GO ABOUT
RECRUITING GOOD DESIGN TALENT, ESPECIALLY NOW THAT
IT SEEMS LIKE A LOT OF YOUNG DESIGNERS ARE TAKING THE
LEAP AND GOING OUT ON THEIR OWN?

A few years ago we decided that two or more are stronger than
one. We like co-managing the firm, the offices and other tasks.
Some would say it could slow us down but I would argue that two
are a greater resource than one. It also prevents one manager
with the wrong idea or an executive with too large of an ego to go
in the wrong direction without proper analysis.

Recruitment is one our biggest challenges and tasks. The best
way is always to grow your own talent, but that's not always
enough when you add several hundred people in two years. We
spend a lot of time recruiting staff from every corner of the world.
We also believe that the key is in retaining your senior people. We
let them be responsible for their own success just as if they were
running their own business but with a lot less headaches and
much more support.

THE FIRM HAS SEEN SOME TREMENDOUS GROWTH DURING
YOUR TENURE THERE, AND MOST ESPECIALLY DURING THE
LAST FOUR-TO-FIVE YEARS. WHAT'S CAUSED THAT TO HAPPEN?

We never sat down and created a bunch of spreadsheets and
mapped out our growth with the help of accountants. We're not
that smart! We listen, do our creative best and deliver a good
product and good service to meet our clients' needs. And our
clients come back and ask for more. We understand that we are
designing for the clients and not our own artistic dreams. We also
understand that a firm needs to be profitable in order to hire and
pay the best talent in the industry.
44

boutiquedesign.com SEPTEMBER 2015

AS THE BIGGEST FIRM IN HOSPITALITY DESIGN, HBA ALSO
HAS A LARGE TARGET ON ITS BACK, IN TERMS OF SMALLER
COMPETITORS SEEKING TO NAB WHATEVER BUSINESS THEY
CAN FROM YOU. HOW DO YOU WORK TO COUNTERACT THAT?

Competition makes us all better, and we welcome it both externally and internally. As a matter of fact it drives me personally
every day. Doing the best and better every day is a good formula
for winning the next project. We're so competitive that we have
an annual internal "HBA best of the best 201X" contest in which

3 Santa Monica, Calif., sits at
the western terminus of the
legendary Route 66. So, in
their design for the guest
rooms at the new Courtyard
by Marriott planned for
that city, HBA's designers
integrated visual references
to the earth and sky found
along that cross-country
thoroughfare.


http://www.boutiquedesign.com

Boutique Design - September 2015

Table of Contents for the Digital Edition of Boutique Design - September 2015

Boutique Design - September 2015
Contents
From the Editor
In This Issue
The Buzz
Southern Accents
Wicked Cool
Greek Revival
Q+A: Adventurous Outlook
Awash in Glamour
Products: Lighting
Products: Fabrics
Last Detail
Boutique Design - September 2015 - Intro
Boutique Design - September 2015 - Boutique Design - September 2015
Boutique Design - September 2015 - Cover2
Boutique Design - September 2015 - 1
Boutique Design - September 2015 - Contents
Boutique Design - September 2015 - 3
Boutique Design - September 2015 - From the Editor
Boutique Design - September 2015 - 5
Boutique Design - September 2015 - In This Issue
Boutique Design - September 2015 - 7
Boutique Design - September 2015 - The Buzz
Boutique Design - September 2015 - 9
Boutique Design - September 2015 - 10
Boutique Design - September 2015 - 11
Boutique Design - September 2015 - 12
Boutique Design - September 2015 - 13
Boutique Design - September 2015 - 14
Boutique Design - September 2015 - 15
Boutique Design - September 2015 - 16
Boutique Design - September 2015 - 17
Boutique Design - September 2015 - 18
Boutique Design - September 2015 - 19
Boutique Design - September 2015 - Southern Accents
Boutique Design - September 2015 - 21
Boutique Design - September 2015 - 22
Boutique Design - September 2015 - 23
Boutique Design - September 2015 - 24
Boutique Design - September 2015 - 25
Boutique Design - September 2015 - 26
Boutique Design - September 2015 - 27
Boutique Design - September 2015 - Wicked Cool
Boutique Design - September 2015 - 29
Boutique Design - September 2015 - 30
Boutique Design - September 2015 - 31
Boutique Design - September 2015 - 32
Boutique Design - September 2015 - 33
Boutique Design - September 2015 - Greek Revival
Boutique Design - September 2015 - 35
Boutique Design - September 2015 - 36
Boutique Design - September 2015 - 37
Boutique Design - September 2015 - 38
Boutique Design - September 2015 - 39
Boutique Design - September 2015 - Q+A: Adventurous Outlook
Boutique Design - September 2015 - 41
Boutique Design - September 2015 - 42
Boutique Design - September 2015 - 43
Boutique Design - September 2015 - 44
Boutique Design - September 2015 - 45
Boutique Design - September 2015 - 46
Boutique Design - September 2015 - 47
Boutique Design - September 2015 - 48
Boutique Design - September 2015 - 49
Boutique Design - September 2015 - Awash in Glamour
Boutique Design - September 2015 - 51
Boutique Design - September 2015 - 52
Boutique Design - September 2015 - 53
Boutique Design - September 2015 - 54
Boutique Design - September 2015 - 55
Boutique Design - September 2015 - 56
Boutique Design - September 2015 - 57
Boutique Design - September 2015 - Products: Lighting
Boutique Design - September 2015 - 59
Boutique Design - September 2015 - 60
Boutique Design - September 2015 - 61
Boutique Design - September 2015 - 62
Boutique Design - September 2015 - 63
Boutique Design - September 2015 - 64
Boutique Design - September 2015 - 65
Boutique Design - September 2015 - 66
Boutique Design - September 2015 - 67
Boutique Design - September 2015 - Products: Fabrics
Boutique Design - September 2015 - 69
Boutique Design - September 2015 - 70
Boutique Design - September 2015 - 71
Boutique Design - September 2015 - 72
Boutique Design - September 2015 - 73
Boutique Design - September 2015 - 74
Boutique Design - September 2015 - 75
Boutique Design - September 2015 - 76
Boutique Design - September 2015 - 77
Boutique Design - September 2015 - 78
Boutique Design - September 2015 - 79
Boutique Design - September 2015 - 80
Boutique Design - September 2015 - 81
Boutique Design - September 2015 - 82
Boutique Design - September 2015 - 83
Boutique Design - September 2015 - Last Detail
Boutique Design - September 2015 - Cover3
Boutique Design - September 2015 - Cover4
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