Boutique Design - September 2015 - 46
4 The design of luxury hotels
has long been a staple of
HBA's, including the recently
opened NUO Hotel Beijing,
which features numerous
Ming Dynasty references,
including the large-scale
vases found in its lobby.
we vote for the best project that the firm opened that
particular year.
WHAT ARE THE PLUSSES OF BEING SUCH A LARGE
DESIGN FIRM?
Surely, HBA is large. However, we tend to look at
ourselves as many small firms put together into one large
entity. All of our offices are more or less split into smaller
teams each responsible for their own success. Of course,
another plus is efficiency; we tend to be able to meet
extremely fast schedules on very large projects.
But because of our diversity we can do commissions
ranging from mega casinos and convention hotels all
the way down to such smaller projects as an upcoming
boutique hotel on Sunset Boulevard in West Hollywood
and the Mont Blanc dining room in London. We also
have the ability to work around the clock due to our
rendering and graphic teams placed in other time
zones. Last but not least, more than 1,500 different
designers with almost every possible cultural background have a lot more design ideas than 20 designers
based in one location.
ARE THERE ANY MINUSES TO HBA'S SIZE, BEYOND THE
"BIGGEST TARGET" QUESTION WE DISCUSSED EARLIER?
46
boutiquedesign.com SEPTEMBER 2015
That we sometimes are perceived as being "too big,"
while we are actually more capable than most to be
flexible in our size of office, team, design style and
specialties. Another minus that I find annoying is that
you can't remember every employee by name.
HBA IS A GLOBAL ENTERPRISE, WITH 22 OFFICES
AROUND THE WORLD. GIVEN THAT, HOW MUCH OF
YOUR TIME IS SPENT TRAVELING-AND WHEN YOU
DO HIT THE ROAD, WHAT ARE YOUR OBJECTIVES?
I travel long-distance about once a month. Being the
largest hospitality interior design firm in world year
after year is like winning the Tour de France for several
years. It's a long, tough race over a long period of time.
I liken myself to the director of an excellent Tour de
France team. I make sure that the equipment is ready,
the road ahead is studied, the competitors are wellknown and everybody is in top-shape but not doped.
When we win the Tour de France and put on the yellow
jersey, I stay in the background. That's the job of a good
race director/team leader.
BACK IN 2012, WE WROTE ABOUT CHINA'S GOLD
MANTIS BUYING A MAJORITY STAKE IN HBA. HOW
HAS THAT OWNERSHIP SITUATION IMPACTED THE
HBA BY THE
NUMBERS
72,457,143 sq. ft.:
Space designed by firm in hospitality
projects, July 2014 to June 2015.
405:
Number of hotels designed by
the firm, July 2014-July 2015
1,507:
Number of designers on staff,
as of Aug. 2015
22:
Total number of offices,
as of Aug. 2015
85 percent:
Proportion of firm's staff based
outside the U.S.
http://www.boutiquedesign.com
Boutique Design - September 2015
Table of Contents for the Digital Edition of Boutique Design - September 2015
Boutique Design - September 2015
Contents
From the Editor
In This Issue
The Buzz
Southern Accents
Wicked Cool
Greek Revival
Q+A: Adventurous Outlook
Awash in Glamour
Products: Lighting
Products: Fabrics
Last Detail
Boutique Design - September 2015 - Intro
Boutique Design - September 2015 - Boutique Design - September 2015
Boutique Design - September 2015 - Cover2
Boutique Design - September 2015 - 1
Boutique Design - September 2015 - Contents
Boutique Design - September 2015 - 3
Boutique Design - September 2015 - From the Editor
Boutique Design - September 2015 - 5
Boutique Design - September 2015 - In This Issue
Boutique Design - September 2015 - 7
Boutique Design - September 2015 - The Buzz
Boutique Design - September 2015 - 9
Boutique Design - September 2015 - 10
Boutique Design - September 2015 - 11
Boutique Design - September 2015 - 12
Boutique Design - September 2015 - 13
Boutique Design - September 2015 - 14
Boutique Design - September 2015 - 15
Boutique Design - September 2015 - 16
Boutique Design - September 2015 - 17
Boutique Design - September 2015 - 18
Boutique Design - September 2015 - 19
Boutique Design - September 2015 - Southern Accents
Boutique Design - September 2015 - 21
Boutique Design - September 2015 - 22
Boutique Design - September 2015 - 23
Boutique Design - September 2015 - 24
Boutique Design - September 2015 - 25
Boutique Design - September 2015 - 26
Boutique Design - September 2015 - 27
Boutique Design - September 2015 - Wicked Cool
Boutique Design - September 2015 - 29
Boutique Design - September 2015 - 30
Boutique Design - September 2015 - 31
Boutique Design - September 2015 - 32
Boutique Design - September 2015 - 33
Boutique Design - September 2015 - Greek Revival
Boutique Design - September 2015 - 35
Boutique Design - September 2015 - 36
Boutique Design - September 2015 - 37
Boutique Design - September 2015 - 38
Boutique Design - September 2015 - 39
Boutique Design - September 2015 - Q+A: Adventurous Outlook
Boutique Design - September 2015 - 41
Boutique Design - September 2015 - 42
Boutique Design - September 2015 - 43
Boutique Design - September 2015 - 44
Boutique Design - September 2015 - 45
Boutique Design - September 2015 - 46
Boutique Design - September 2015 - 47
Boutique Design - September 2015 - 48
Boutique Design - September 2015 - 49
Boutique Design - September 2015 - Awash in Glamour
Boutique Design - September 2015 - 51
Boutique Design - September 2015 - 52
Boutique Design - September 2015 - 53
Boutique Design - September 2015 - 54
Boutique Design - September 2015 - 55
Boutique Design - September 2015 - 56
Boutique Design - September 2015 - 57
Boutique Design - September 2015 - Products: Lighting
Boutique Design - September 2015 - 59
Boutique Design - September 2015 - 60
Boutique Design - September 2015 - 61
Boutique Design - September 2015 - 62
Boutique Design - September 2015 - 63
Boutique Design - September 2015 - 64
Boutique Design - September 2015 - 65
Boutique Design - September 2015 - 66
Boutique Design - September 2015 - 67
Boutique Design - September 2015 - Products: Fabrics
Boutique Design - September 2015 - 69
Boutique Design - September 2015 - 70
Boutique Design - September 2015 - 71
Boutique Design - September 2015 - 72
Boutique Design - September 2015 - 73
Boutique Design - September 2015 - 74
Boutique Design - September 2015 - 75
Boutique Design - September 2015 - 76
Boutique Design - September 2015 - 77
Boutique Design - September 2015 - 78
Boutique Design - September 2015 - 79
Boutique Design - September 2015 - 80
Boutique Design - September 2015 - 81
Boutique Design - September 2015 - 82
Boutique Design - September 2015 - 83
Boutique Design - September 2015 - Last Detail
Boutique Design - September 2015 - Cover3
Boutique Design - September 2015 - Cover4
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