Boutique Design - September 2015 - 8
EDITED BY MAT THEW HALL
London's booming real estate market is slated to get a high-end, fashion-forward addition
in five years. Versace Home and Kohn Pedersen Fox Associates are teaming to create a new,
50-story luxury residence in the city's Vauxhall district. Developed by DICO UK Property Holdings Ltd., the 360-unit tower will be known as the AYKON Nine Elms when it opens in 2020.
"Versace is synonymous with fashion and luxury, and its participation in the real
estate business provides the opportunity to fully experience the Versace lifestyle," says
Gian Giacomo Ferraris, ceo of Versace, the Italian fashion house started by the late
Gianni Versace in 1978. "In recent years, the private residential projects have become a
strategic part of the Versace world."
Coverage of this fashionable development in London's Daily Mail newspaper included
these two noteworthy tidbits: The slim skyscraper that Kohn Pedersen Fox created to
house the residences is known locally as "the Jenga tower," due to its resemblance to that
game; and units in the building will be priced from $1 million to $6 million.
Plans for the property include such hotel-like amenities as a lobby, gymnasium, indoor
pool and spa, children's play area, rooftop garden, cinema and an owners' lounge. The residential component will feature one-, two-, and three-bedroom apartments, as well as penthouses and what participants describe as Manhattan studio suites. Versace's contributions
will include the design and fit-out of the property's lobby, interiors and amenities.
Developer DICO UK Property Holdings Ltd. is a unit of Dubai-based DAMAC Intl. Ltd.,
whose developments include luxury residential developments not only with Versace, but also
such global brands as Fendi and The Trump Organization. Other participants in the London
tower include project management/consultant Turner and Townsend; commercial real estate
advisor Jones Lang LaSalle (JLL); and construction/property engineering firm WSP.
8
boutiquedesign.com SEPTEMBER 2015
C O U R T E S Y O F DA M AC P R O P E R T I E S ( AY KO N N I N E E L M S )
VERSACE'S LONDON TOWER TO BE HEIGHT OF FASHION
http://www.boutiquedesign.com
Boutique Design - September 2015
Table of Contents for the Digital Edition of Boutique Design - September 2015
Boutique Design - September 2015
Contents
From the Editor
In This Issue
The Buzz
Southern Accents
Wicked Cool
Greek Revival
Q+A: Adventurous Outlook
Awash in Glamour
Products: Lighting
Products: Fabrics
Last Detail
Boutique Design - September 2015 - Intro
Boutique Design - September 2015 - Boutique Design - September 2015
Boutique Design - September 2015 - Cover2
Boutique Design - September 2015 - 1
Boutique Design - September 2015 - Contents
Boutique Design - September 2015 - 3
Boutique Design - September 2015 - From the Editor
Boutique Design - September 2015 - 5
Boutique Design - September 2015 - In This Issue
Boutique Design - September 2015 - 7
Boutique Design - September 2015 - The Buzz
Boutique Design - September 2015 - 9
Boutique Design - September 2015 - 10
Boutique Design - September 2015 - 11
Boutique Design - September 2015 - 12
Boutique Design - September 2015 - 13
Boutique Design - September 2015 - 14
Boutique Design - September 2015 - 15
Boutique Design - September 2015 - 16
Boutique Design - September 2015 - 17
Boutique Design - September 2015 - 18
Boutique Design - September 2015 - 19
Boutique Design - September 2015 - Southern Accents
Boutique Design - September 2015 - 21
Boutique Design - September 2015 - 22
Boutique Design - September 2015 - 23
Boutique Design - September 2015 - 24
Boutique Design - September 2015 - 25
Boutique Design - September 2015 - 26
Boutique Design - September 2015 - 27
Boutique Design - September 2015 - Wicked Cool
Boutique Design - September 2015 - 29
Boutique Design - September 2015 - 30
Boutique Design - September 2015 - 31
Boutique Design - September 2015 - 32
Boutique Design - September 2015 - 33
Boutique Design - September 2015 - Greek Revival
Boutique Design - September 2015 - 35
Boutique Design - September 2015 - 36
Boutique Design - September 2015 - 37
Boutique Design - September 2015 - 38
Boutique Design - September 2015 - 39
Boutique Design - September 2015 - Q+A: Adventurous Outlook
Boutique Design - September 2015 - 41
Boutique Design - September 2015 - 42
Boutique Design - September 2015 - 43
Boutique Design - September 2015 - 44
Boutique Design - September 2015 - 45
Boutique Design - September 2015 - 46
Boutique Design - September 2015 - 47
Boutique Design - September 2015 - 48
Boutique Design - September 2015 - 49
Boutique Design - September 2015 - Awash in Glamour
Boutique Design - September 2015 - 51
Boutique Design - September 2015 - 52
Boutique Design - September 2015 - 53
Boutique Design - September 2015 - 54
Boutique Design - September 2015 - 55
Boutique Design - September 2015 - 56
Boutique Design - September 2015 - 57
Boutique Design - September 2015 - Products: Lighting
Boutique Design - September 2015 - 59
Boutique Design - September 2015 - 60
Boutique Design - September 2015 - 61
Boutique Design - September 2015 - 62
Boutique Design - September 2015 - 63
Boutique Design - September 2015 - 64
Boutique Design - September 2015 - 65
Boutique Design - September 2015 - 66
Boutique Design - September 2015 - 67
Boutique Design - September 2015 - Products: Fabrics
Boutique Design - September 2015 - 69
Boutique Design - September 2015 - 70
Boutique Design - September 2015 - 71
Boutique Design - September 2015 - 72
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Boutique Design - September 2015 - 83
Boutique Design - September 2015 - Last Detail
Boutique Design - September 2015 - Cover3
Boutique Design - September 2015 - Cover4
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