HEADERS When it comes to dual-branded properties, the heat is on for designers to deliver two distinct experiences on the same site. BY ORIANA LERNER 114 boutiquedesign.com NOVEMBER 2015 1 Twin portraits of historical figures associated with the Virginia Statute for Religious Freedom face off as part of a mural that connects the Courtyard by Marriott and the Residence Inn by Marriott Richmond Downtown. C O U R T E S Y O F A P P L E H O S P I TA L I T Y R E I T DOUBLE WHETHER YOU ASK a designer, an owner or a guest, "individuality" and "customization" top the charts for must-haves in most hotels these days. No surprise there. What's making waves-both on the design and operational sides-is how and where those desired attributes are being applied. Case in point: the evolution of dual-branded hotels. Yes, they still share space and back-of-house services, but when it comes to design, operators worry less about cannibalizing their own market share and more about delivering two unique sets of spaces-more a friendly sibling rivalry than identical twins. Here's a look at two projects that reflect this new reality.http://www.boutiquedesign.com