Boutique Design - December 2015 - 4

BY MARY SCOVIAK, EXECUTIVE EDITOR

EDITORIAL

THE NEW GOLD STANDARD
THIS YEAR, A RECORD 365 designers

submitted projects to the 35th annual Gold
Key Awards for Excellence in Hospitality
Design competition. Every one of them clearly
believed that their project was a contender.
And, from the perspective of their clients who
commissioned them and many of the guests
who engage with their work, they were absolutely right.
As Gold Key judges Helen Jorgensen, vice
president of design & procurement, Host
Hotels & Resorts, and Stacey Greene, vice
president of design & construction, Chesapeake Lodging Trust, both pointed out, what
constitutes "good design" has never been more
relative. While the submissions the judges
saw as extraordinary took home the crystal
trophies created by Littman Brands this year,
they definitely wouldn't score with every
client. In fact, many hotel owners simply don't
want to be provocative because that's not
what their guests want.
Yes, designers can and do find ways to
make the most classic interiors (or the most
standardized franchised property) memorable.
But, as the judges acknowledged, accomplishing that is a lot easier when there's some
creative elbow room. For 2015, the designers
fortunate enough to get that freedom took it
and ran with it.
This year's judges not only gave a lot more
weight to guest-centric design, they also
favored work that had a deeper purpose.
That's one of the reasons for the selection of
Fox Browne Creative as Designer of the Year.
In our Q+A beginning on page 88, Boutique
Design's editor Matthew Hall gets insights

from co-founders Chris Browne and Debra
Fox on their socially responsible mission and
what it takes to work in some of the world's
most beautiful and challenging environments.
More than 400 industry luminaries celebrated that at the Gold Key gala Nov. 9 at New
York's Waldorf Astoria. That event showed just
how aligned this industry is-from the range
of firms honored to the sponsors: Title sponsors Lexmark + Northwest Hospitality Carpets
and Valley Forge Fabrics; dinner sponsors,
Virgin Hotels Chicago and VOA; and category
sponsors: Design Within Reach; Fabric Innovations; Fabricut Contract; Garden on the
Wall; Integra Fabrics; Littman Brands (also
the awards sponsor); Moen; Preciosa; RH
Contract; and Venus Group.
This is always a very special issue for our
editorial team. It celebrates the creativity of
the hospitality design industry, as well as our
editorial and artistic invention. Matthew Hall,
Christina Greene, Oriana Lerner and I try to
capture in words what's behind the curtain
of the year's most visionary hospitality design
work, while our art director, Kelly Farrar,
brings the artistry to life in her layouts. You
can see the results in our Gold Key coverage of
the winners and finalists starting on page 14.
There's lots here for any vision board.

Executive Editor
Mary Scoviak
mary.scoviak@stmediagroup.com
Editor
Matthew Hall
matthew.hall@stmediagroup.com
Art Director
Kelly Farrar
kelly.farrar@stmediagroup.com
Assistant Editor
Christina Green
christina.green@stmediagroup.com
Contributing Editor
Oriana Lerner
oriana.lerner@stmediagroup.com

SALES
Associate Publisher/
Business Development Manager,
Midwest/West
Melani Beattie
melani.beattie@stmediagroup.com
(312) 218-5691
Business Development Manager,
Northeast
Michael Schneider
michael.schneider@stmediagroup.com
(212) 404-6936
Business Development Manager,
Southeast
Scott Rickles
scott.rickles@stmediagroup.com
(770) 664-4567

CORPORATE
President
Tedd Swormstedt
Senior VP Hospitality,
Publisher, Boutique Design
Michelle Finn
michelle.finn@stmediagroup
(312) 961-2772
Audience Development Director
Christine Baloga
Book Division Director
Mark Kissling
Production Coordinator
Linda Volz
Reprint Information
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BOUTIQUE DESIGN

4

boutiquedesign.com DECEMBER 2015


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Boutique Design - December 2015

Table of Contents for the Digital Edition of Boutique Design - December 2015

Boutique Design - December 2015
Contents
From the Executive Editor
The Buzz
2015 Gold Key Awards: Golden Rules
Q+A: Winning Combination
Products: Lighting
Products: Wallcovering
Last Detail
Boutique Design - December 2015 - Intro
Boutique Design - December 2015 - Boutique Design - December 2015
Boutique Design - December 2015 - Cover2
Boutique Design - December 2015 - 1
Boutique Design - December 2015 - Contents
Boutique Design - December 2015 - 3
Boutique Design - December 2015 - From the Executive Editor
Boutique Design - December 2015 - 5
Boutique Design - December 2015 - The Buzz
Boutique Design - December 2015 - 7
Boutique Design - December 2015 - 8
Boutique Design - December 2015 - 9
Boutique Design - December 2015 - 10
Boutique Design - December 2015 - 11
Boutique Design - December 2015 - 12
Boutique Design - December 2015 - 13
Boutique Design - December 2015 - 2015 Gold Key Awards: Golden Rules
Boutique Design - December 2015 - 15
Boutique Design - December 2015 - 16
Boutique Design - December 2015 - 17
Boutique Design - December 2015 - 18
Boutique Design - December 2015 - 19
Boutique Design - December 2015 - 20
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Boutique Design - December 2015 - 87
Boutique Design - December 2015 - Q+A: Winning Combination
Boutique Design - December 2015 - 89
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Boutique Design - December 2015 - 94
Boutique Design - December 2015 - 95
Boutique Design - December 2015 - Products: Lighting
Boutique Design - December 2015 - 97
Boutique Design - December 2015 - 98
Boutique Design - December 2015 - 99
Boutique Design - December 2015 - Products: Wallcovering
Boutique Design - December 2015 - 101
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Boutique Design - December 2015 - Last Detail
Boutique Design - December 2015 - Cover3
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