Boutique Design - April 2016 - 6

EDITORIAL

GETTING REALLY STEAMED
I'M SHOWING my age here, but I

remember the original broadcasts of the
'60s-era TV show, "The Wild Wild West."
While that program was a pleasant
diversion for me, it wound up meaning a
lot more to ModVic LLC's Bruce Rosenbaum, this month's cover subject.
For one thing, "TWWW" served
as a venue for some serious fatherson bonding: both Bruce and his dad
loved the show and watched it together
whenever possible. And decades later,
the program-whose episodes centered
around two Secret Agents in the 1860s
using a variety of retro-future tools (such
as a concealed sleeve gun that was brandished by sliding it down an ejecting
mechanical support arm) to protect U.S.
President Ulysses S. Grant-provided
inspiration for the younger Rosenbaum
as he embarked on an effort to make
Steampunk design his life's work.
Like "TWWW," Steampunk is a
retro-futurist aesthetic that marries
Victorian-era objects, furnishings and
gadgets with state-of-the-art technologies. And it's making its way into a variety
of hospitality settings, including Rosenbaum's creations for The Hotel Marlowe
in Cambridge, Massachusetts, and the
Nantucket Hotel + Resort near Cape Cod.

For Rosenbaum's views on why
Steampunk is gaining in momentum
and prominence, turn to the Q+A that
starts on page 32. One especially telling
point that he made during our conversation is that Steampunk owes much
of its growing presence in hospitality
to the sector's robust pipeline of adaptive-reuse and renovation projects. For
a fascinating look at two noteworthy-
albeit non-Steampunk-renos, see the
"Hit Refresh" feature on page 46.
Meantime, interested in revisiting "TWWW" to sample its Steampunk ethos? My talks with Rosenbaum
inspired me to do so. Appropriately enough, I found that analogera program is available in a variety
of digital forms: DVDs, online video
streaming services and digi-broadcast
sub-channels run by TV stations. To
borrow a catchphrase from yet another
bygone era, back to the future, indeed.

Executive Editor
Mary Scoviak
mary.scoviak@stmediagroup.com
Editor
Matthew Hall
matthew.hall@stmediagroup.com
Art Director
Kelly Farrar
kelly.farrar@stmediagroup.com
Associate Editor
Christina Green
christina.green@stmediagroup.com
Contributing Editor
Oriana Lerner
oriana.lerner@stmediagroup.com

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Associate Publisher/
Business Development Manager,
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Melani Beattie
melani.beattie@stmediagroup.com
(312) 218-5691
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(212) 404-6936
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scott.rickles@stmediagroup.com
(770) 664-4567

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Tedd Swormstedt
Senior VP Hospitality,
Publisher, Boutique Design
Michelle Finn
michelle.finn@stmediagroup
(312) 961-2772
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Mark Kissling
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Linda Volz
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Boutique Design - April 2016

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