Boutique Design - July/August 2016 - 31
Hans Meyer and Marc Jongerius
Zoku
SoCiaL
STUDieS
Zoku's humanistic design connects global
nomads in need of a tribe-and a Wi-Fi network.
By CHriSTiNa greeN
Six yearS ago, when Hans Meyer and Marc
Jongerius started formulating a new extended-stay
hotel concept, their idea wasn't particularly revolutionary: combine living and working in the same
space. But during the subsequent research and
development phases, they saw some shifting travel
trends that called for a new brand platform-one
that would be more than just another twist on the
traditional hotel model. The result is Zoku, which
recently made its debut with a 133-key property
in Amsterdam.
"Originally Zoku was a working title," explains
Meyer, the brand's managing director and
co-founder. Meaning family or tribe in Japanese, the
term was chosen to identify with the duo's target
traveler: a younger demographic of open-minded
professionals dubbed "global nomads" who roam
the world on business.
"Tribes create cohesion and offer comfort and
security, two elements that are highly valued by
people living/working abroad," says Meyer. "If you
take Maslow's hierarchy of needs as an example,
aside from offering a shelter (physiological), and a
lock on the door and 24/7 security (safety), Zoku
provides a social structure (belonging), paving the
way toward self-esteem and self-actualization."
THE CONCEPT
Meyer began seeking a new value-centric concept
in early 2009, two years after leaving citizenM as
that affordable luxury brand's initial creator and
founding partner. Jongerius-whom Meyer met
through one of Jongerius' former partners at private
equity fund Greenfield Capital Partners-joined
forces with the hotelier at the end of 2010.
july + august 2016 boutiquedesign.com
31
http://www.boutiquedesign.com
Boutique Design - July/August 2016
Table of Contents for the Digital Edition of Boutique Design - July/August 2016
Boutique Design - July/August 2016
Contents
From the Editor
In This Issue
The Buzz
Adult Content
Social Studies
Ship-Shapers
Q+A: Wild At Heart
Products: Outdoor
Products: Wallcoverings
Exit Interview
Boutique Design - July/August 2016 - Boutique Design - July/August 2016
Boutique Design - July/August 2016 - Cover2
Boutique Design - July/August 2016 - 1
Boutique Design - July/August 2016 - 2
Boutique Design - July/August 2016 - 3
Boutique Design - July/August 2016 - Contents
Boutique Design - July/August 2016 - 5
Boutique Design - July/August 2016 - From the Editor
Boutique Design - July/August 2016 - 7
Boutique Design - July/August 2016 - In This Issue
Boutique Design - July/August 2016 - 9
Boutique Design - July/August 2016 - The Buzz
Boutique Design - July/August 2016 - 11
Boutique Design - July/August 2016 - 12
Boutique Design - July/August 2016 - 13
Boutique Design - July/August 2016 - 14
Boutique Design - July/August 2016 - 15
Boutique Design - July/August 2016 - 16
Boutique Design - July/August 2016 - 17
Boutique Design - July/August 2016 - 18
Boutique Design - July/August 2016 - 19
Boutique Design - July/August 2016 - Adult Content
Boutique Design - July/August 2016 - 21
Boutique Design - July/August 2016 - 22
Boutique Design - July/August 2016 - 23
Boutique Design - July/August 2016 - 24
Boutique Design - July/August 2016 - 25
Boutique Design - July/August 2016 - 26
Boutique Design - July/August 2016 - 27
Boutique Design - July/August 2016 - 28
Boutique Design - July/August 2016 - 29
Boutique Design - July/August 2016 - Social Studies
Boutique Design - July/August 2016 - 31
Boutique Design - July/August 2016 - 32
Boutique Design - July/August 2016 - 33
Boutique Design - July/August 2016 - 34
Boutique Design - July/August 2016 - 35
Boutique Design - July/August 2016 - 36
Boutique Design - July/August 2016 - 37
Boutique Design - July/August 2016 - Ship-Shapers
Boutique Design - July/August 2016 - 39
Boutique Design - July/August 2016 - 40
Boutique Design - July/August 2016 - 41
Boutique Design - July/August 2016 - 42
Boutique Design - July/August 2016 - 43
Boutique Design - July/August 2016 - 44
Boutique Design - July/August 2016 - 45
Boutique Design - July/August 2016 - Q+A: Wild At Heart
Boutique Design - July/August 2016 - 47
Boutique Design - July/August 2016 - 48
Boutique Design - July/August 2016 - 49
Boutique Design - July/August 2016 - 50
Boutique Design - July/August 2016 - 51
Boutique Design - July/August 2016 - 52
Boutique Design - July/August 2016 - 53
Boutique Design - July/August 2016 - Products: Outdoor
Boutique Design - July/August 2016 - 55
Boutique Design - July/August 2016 - 56
Boutique Design - July/August 2016 - 57
Boutique Design - July/August 2016 - 58
Boutique Design - July/August 2016 - 59
Boutique Design - July/August 2016 - 60
Boutique Design - July/August 2016 - 61
Boutique Design - July/August 2016 - Products: Wallcoverings
Boutique Design - July/August 2016 - 63
Boutique Design - July/August 2016 - 64
Boutique Design - July/August 2016 - 65
Boutique Design - July/August 2016 - 66
Boutique Design - July/August 2016 - 67
Boutique Design - July/August 2016 - 68
Boutique Design - July/August 2016 - 69
Boutique Design - July/August 2016 - 70
Boutique Design - July/August 2016 - 71
Boutique Design - July/August 2016 - Exit Interview
Boutique Design - July/August 2016 - Cover3
Boutique Design - July/August 2016 - Cover4
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