Boutique Design - December 2016 - 38

2016 GOLD K E Y AWAR DS

BEST GUEST ROOM MIDSCALE
WINNER

THE CHARMANT
DESIGNER

Simeone Deary Design Group, Chicago

INSPIRATION Serving as the hotel's pièce de résistance, the accommodations take cues from the residential charm of a European home. "We created
an experience where guests feel comfortable, inspired and a part of something
special," says Gina Deary, co-owner, Simeone Deary Design Group. Painted
walls and a neutral palette of white and taupe set an inviting tone.
IDEATION Strategic accents of deep blue and dusty rose nod to the town's French
influence. An eclectic mix of curated FF&E reinforces the homey feel. Refurbished
wood flooring pays homage to the 67-key property's former life as a chocolate
factory, while inlaid antique rugs and tufted leather headboards add residential
warmth. Original architectural elements are an integral backdrop: Exposed brick,
reclaimed wood and rough-hewn wood columns provide a peek into the past. Even
the corridors incorporate inlaid vintage rugs as an alternative to traditional carpet.

"FEELS VICTORIAN INSPIRED, BUT
IT'S A DIFFERENT APPROACH"
-MICHAEL MEDZIGIAN

38

boutiquedesign.com DECEMBER 2016

INNOVATION In celebrating the hotel's sugar-centric history, cookie-cutter
elements were off the table. A stack of trunks serve as an end table and creamyhued Belgian linens vary from bed to bed. A custom metal grid adorning the
exterior wall of each bathroom recalls the symmetry of the building's original
windows. Inside, intricate mirror frames and flooring in a hand-glazed ceramic
quatrefoil pattern create a look reminiscent of old-fashioned French boudoirs.
A slightly more modern approach imbues a sense of airy, refined elegance in
the suites, each of which was designed to frame views of the Mississippi River.
Contemporary furnishings and fixtures feel authentic against a brick backdrop.
Oversized suite bathrooms are decked out with claw-foot soaking tubs, vaulted
ceilings and patterned mosaic Carerra marble flooring.
INTEL Forget minimums. The designers strategically opted out of standard
FF&E. And sweating the small stuff paid off. Objects and memorabilia-such as
the hand-picked books on each nightstand and asymmetrical frames housing
vintage photographs near each headboard-double as art. Personal touches
epitomize the boutique experience.

SOURCES
OWNER: Weber Holdings;
OPERATOR: Aparium Hotel Group;
DESIGNER: Simeone Deary
Design Group: Gina Deary and Lisa
Simeone, co-owners; Sara Talleux,
principal; Dara Jenthanomma,
associate; Laura Middleton, senior
project designer; Susan Hoelterhoff
and Marika Frances, designers;
ARCHITECT: The Kubala Washatko
Architects Inc.; PURCHASING
COMPANY: The Gettys Group;
GENERAL CONTRACTOR: C.D.
Smith Construction Inc.; DESIGN
CONSULTANTS: Rareform
Architectural Products; ART
AND ACCESSORIES: Arteriors;
Indiewalls; Kevin Barry Fine Art;
Majestic Mirror; Miceli Drapery
Co.; RH Contract; BATH AND SPA:
Lefroy Brooks; FABRICS: Architex;
Concertex; David Sutherland;
Designtex; Donghia; Fabricut; Fil
Doux Textiles; Maxwell Rodgers
Fabrics; Moore & Giles; Osborne
& Little; P/Kaufmann Contract;
Pollack; Robert Allen; Rodolph;
Romo Group; Samelson-Chatelane;
Schumacher Co.; S. Harris;
Swavelle Hospitality; The Symphony
Collection; Valley Forge Fabrics;
Vervain; FLOORCOVERINGS
AND MATERIALS: Brintons;
Organic Looms; Shaw Hospitality
Group; FURNITURE: American
Atelier; American Trading Co.;
Amtrend; AT-95; BGD Cos.; Century
Furniture; Charter; Currey & Co.;
D'style Hospitality Furnishings;
Fermob; Icon Modern; Lily Jack;
RH Contract; Royal Custom
Designs; Thonet; Vaughan Benz;
LIGHTING: Arteriors; Challenger
Lighting; HB Architectural
Lighting; Schoolhouse Electric
Supply Co.; WALLCOVERINGS
AND MATERIALS: Holly Hunt;
Innovations; MDC; Miceli Drapery
Co.; Phillip Jeffries

M I C H A E L M U N DY

LACROSSE, WISCONSIN
http://boutiquedesign.com
Boutique Design - December 2016

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