Boutique Design - December 2016 - 58
2016 GOLD K E Y AWAR DS
BEST NEW HOTEL BRAND OR SOFT BRAND
"GREAT SPACES AND NICE USE OF FF&E"
WINNER
INSPIRATION Capture millennially minded travelers with a new brand that
combines the essence of a boutique hotel with the social heart of a hostel.
Make it respect every budget and the planet without sacrificing style or
comfort. Keep the FF&E and floorplans flexible so they don't dictate how
guests should use them. Play with the idea that, "It's no place like home."
way public spaces divided into four zones, each with its own materials palette
and purpose-designed ceiling height/surfacing. Experiences transition from the
peace and quiet of the coffeehouse-like Library/Plug In area, accented with lots of
loose seating and topped with an acoustic ceiling to suit solopreneurs or mellow
conversation; to the Welcome Zone, enhanced by classic sofas, cool shelving units
and a fireplace; the more energetic Beverage & Food space, which includes the bar
that doubles as a check-in desk (complete with the offer of a signature beverage);
and the amped up Lounge, with a mix of high-top tables/bar stools and standardheight tables and chairs to morph from day to evening. "One end talks and one
end rocks," says Gregory Stanford, director, interior design, Marriott Intl. Global
Design Strategies. An industrial-chic vibe anchored around wood, metal, ribbed
glass and concrete helps bridge the functional shifts throughout the ground floor.
IDEATION "Basically, we're telling guests, 'If the old rules don't work, break them
and write your own,'" says Deborah Huguely, vice president, global product development, Marriott Intl. Global Design Strategies. That starts with have-it-your-
INNOVATION Local is about the how of the way people live, not the what of
"stuff." There is a fresh take on sense of place, whether the garage doors that
open onto the exterior spaces of the Moxy Tempe-a nod to the community's
MOXY HOTELS
NORTH AMERICA
DESIGNER
58
Marriott Intl. Global Design Strategies, Bethesda, Maryland
boutiquedesign.com DECEMBER 2016
CRIS MOLINA , THE PHOTOGR APHERS GALLERY
-JAY PECOTTE
http://www.boutiquedesign.com
Boutique Design - December 2016
Table of Contents for the Digital Edition of Boutique Design - December 2016
Boutique Design - December 2016
Contents
From the Executive Editor
The Buzz
2016 Gold Key Awards: Reality Stars
Q+A: Sinergystic Style
Products: Textiles
Products: Eye Candy
Exit Interview
Boutique Design - December 2016 - Boutique Design - December 2016
Boutique Design - December 2016 - Cover2
Boutique Design - December 2016 - 1
Boutique Design - December 2016 - Contents
Boutique Design - December 2016 - 3
Boutique Design - December 2016 - From the Executive Editor
Boutique Design - December 2016 - 5
Boutique Design - December 2016 - 6
Boutique Design - December 2016 - 7
Boutique Design - December 2016 - The Buzz
Boutique Design - December 2016 - 9
Boutique Design - December 2016 - 10
Boutique Design - December 2016 - 11
Boutique Design - December 2016 - 2016 Gold Key Awards: Reality Stars
Boutique Design - December 2016 - 13
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Boutique Design - December 2016 - Q+A: Sinergystic Style
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Boutique Design - December 2016 - Products: Textiles
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Boutique Design - December 2016 - Products: Eye Candy
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Boutique Design - December 2016 - Exit Interview
Boutique Design - December 2016 - Cover3
Boutique Design - December 2016 - Cover4
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