Boutique Design - December 2016 - 72
2016 GOLD K E Y AWAR DS
BEST SPECIAL FEATURE
"THE WALKWAY IS A FUN AND VIBRANT
REMINDER OF THE HOTEL'S HISTORIC
AND CULTURAL LOCATION"
-CHARLES DOELL
W PUNTA DE MITA
RIVIERA NAYARIT, MEXICO
DESIGNERS
ASET/AOMA, Mister Important Design, Starwood Global
Brand Design
INSPIRATION Find a way to create a one-of-a-kind feature that grabs the eye
and tells the property's story in a unique way. "W Punta de Mita is steeped in
historical, social and spiritual context," says Charles Doell, owner of Mister
Important Design. "Traditional patterns of the Huichol (the indigenous people
of Nayarit), images of traditional Mexican celebrations, vivid handcrafts with
ancient roots and the amalgamation of European and Indigenous cultures are
brought to life throughout the hotel."
IDEATION Help tell that story via the Huichol walkway, a 460-ft. floor mural
that's dominated by bright blues and greens. "The walkway acts as a path, guiding
guests through communal areas of the hotel from the entrance through the Living
72
boutiquedesign.com DECEMBER 2016
Room-W's answer to the traditional hotel lobby/central social space-and onto
the center walkway of the WET deck outdoor pool, bar and lounge area, finally
jutting out over the beach for an Insta-worthy view of the Pacific Ocean," says Doell.
INNOVATION Taking the guest experience to a new level with something
underfoot. "The walkway is a representation of the Huichol life journey, highlighting its ups and downs, both literally and figuratively," says Doell.
INTEL Installations such as the W Punta de Mita's "tile river" aren't just eye
candy; they can also serve such functional roles as a wayfinding path and
provide marketing support as they invite guests to explore the entire ground
floor, inside and out.
SOURCES
OWNER/PURCHASING COMPANY/GENERAL CONTRACTOR: ASET; OPERATOR: W Hotels Worldwide;
DESIGNERS: Mister Important Design: Charles Doell, owner; James Welch, Mark Niverba and Miriam
Marchevsky, design team; in collaboration with ASET/AOMA and Starwood Global Brand Design: Greg
Stobbs, director, global brand design; Krystle Louie, senior designer; ARCHITECT: AOMA; ART AND
ACCESSORIES: Revolucion del Sueno; CEILING TREATMENTS/CUSTOM CHANDELIER/LOBBY
SCREENS/W SIGNAGE: Lanz Art-Light; LIGHTING AND SPECIAL FEATURES: Lamparas Yvonne; Mann
Made Mexico; SPANISH MOSAIC FLOORING: Hisbalit
MARK K NIGHT PHOTOGR APH Y
WINNER
http://www.boutiquedesign.com
Boutique Design - December 2016
Table of Contents for the Digital Edition of Boutique Design - December 2016
Boutique Design - December 2016
Contents
From the Executive Editor
The Buzz
2016 Gold Key Awards: Reality Stars
Q+A: Sinergystic Style
Products: Textiles
Products: Eye Candy
Exit Interview
Boutique Design - December 2016 - Boutique Design - December 2016
Boutique Design - December 2016 - Cover2
Boutique Design - December 2016 - 1
Boutique Design - December 2016 - Contents
Boutique Design - December 2016 - 3
Boutique Design - December 2016 - From the Executive Editor
Boutique Design - December 2016 - 5
Boutique Design - December 2016 - 6
Boutique Design - December 2016 - 7
Boutique Design - December 2016 - The Buzz
Boutique Design - December 2016 - 9
Boutique Design - December 2016 - 10
Boutique Design - December 2016 - 11
Boutique Design - December 2016 - 2016 Gold Key Awards: Reality Stars
Boutique Design - December 2016 - 13
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Boutique Design - December 2016 - Q+A: Sinergystic Style
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Boutique Design - December 2016 - Products: Textiles
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Boutique Design - December 2016 - Products: Eye Candy
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Boutique Design - December 2016 - Exit Interview
Boutique Design - December 2016 - Cover3
Boutique Design - December 2016 - Cover4
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