Boutique Design - January/February 2017 - 36

2 Books play the role
of art pieces in Hyatt
Centric Montevideo.
Circular tables offer
contrasting curves.

Show and tell. That's the memo for any designer trying to
capture the attention of the "millennial-minded" guest who's
become the avatar for lifestyle hotel lovers across the globe.
They're not brand loyal, and their idea of great design is design
they like. Period. There's no point trying to chase after what they
like, so designers need to take the risks to play visual concierge
and come up with a look guests don't even know they want-yet.
Here's how, according to the brands that are going there and
doing that.
HYATT CENTRIC

There's a long lineage of major chains wanting-and getting-
into the lifestyle sector. They've taken the best of the edge independent hotels offer and married it to the conveniences of loyalty
programs, brand recognition and business-travel-friendly
meeting spaces.
Those are the now just the checklist of musts. What's news
for 2017 is the look. Wow styling is a given, but what's wow to
guests at a city-center hotspot like a Hyatt Centric (which
currently consists of 13 locales, with several more in its pipeline,
though details were unavailable at press time) is neither overthe-top nor overly quiet. Instead, it's design that works as an
inspirational backdrop for their stay, not where the space itself
dominates or fails to make them feel at home.
"There's no kit of parts-no asymmetrical table, for
example-that defines the Centric DNA," says Mari Balestrazzi,
36

boutiquedesign.com January + February 2017

Mari Balestrazzi
Hyatt Hotels Corp.

Pascal locatelli
aCCorHotels

Frédéric Fontaine
aCCorHotels

Brian de lowe
proper Hospitality

C O U R T E S Y O F AC C O R H O T E L S ( F O N TA I N E A N D L O C AT E L L I ) ; R O D O L F O M A R T I N E Z ( B A L E S T R A Z Z I ) ;
C O U R T E S Y O F P R O P E R H O S P I TA L I T Y ( D E L O W E ) ; L U I S Z A F FA R O N I ( C E N T R I C )

2


http://www.boutiquedesign.com

Boutique Design - January/February 2017

Table of Contents for the Digital Edition of Boutique Design - January/February 2017

Boutique Design - January/February 2017
Contents
From the Editor
In This Issue
The Buzz
Leader Board
New Brands on the Block
Tech Talk
Event Review: Boutique Design New York
Products: Fabrcs
Products: Carpet + Rugs
Exit Interview
Boutique Design - January/February 2017 - Intro
Boutique Design - January/February 2017 - Boutique Design - January/February 2017
Boutique Design - January/February 2017 - Cover2
Boutique Design - January/February 2017 - 1
Boutique Design - January/February 2017 - Contents
Boutique Design - January/February 2017 - 3
Boutique Design - January/February 2017 - From the Editor
Boutique Design - January/February 2017 - 5
Boutique Design - January/February 2017 - 6
Boutique Design - January/February 2017 - 7
Boutique Design - January/February 2017 - In This Issue
Boutique Design - January/February 2017 - 9
Boutique Design - January/February 2017 - 10
Boutique Design - January/February 2017 - 11
Boutique Design - January/February 2017 - The Buzz
Boutique Design - January/February 2017 - 13
Boutique Design - January/February 2017 - 14
Boutique Design - January/February 2017 - 15
Boutique Design - January/February 2017 - 16
Boutique Design - January/February 2017 - 17
Boutique Design - January/February 2017 - 18
Boutique Design - January/February 2017 - 19
Boutique Design - January/February 2017 - 20
Boutique Design - January/February 2017 - 21
Boutique Design - January/February 2017 - 22
Boutique Design - January/February 2017 - 23
Boutique Design - January/February 2017 - Leader Board
Boutique Design - January/February 2017 - 25
Boutique Design - January/February 2017 - 26
Boutique Design - January/February 2017 - 27
Boutique Design - January/February 2017 - 28
Boutique Design - January/February 2017 - 29
Boutique Design - January/February 2017 - 30
Boutique Design - January/February 2017 - 31
Boutique Design - January/February 2017 - 32
Boutique Design - January/February 2017 - 33
Boutique Design - January/February 2017 - New Brands on the Block
Boutique Design - January/February 2017 - 35
Boutique Design - January/February 2017 - 36
Boutique Design - January/February 2017 - 37
Boutique Design - January/February 2017 - 38
Boutique Design - January/February 2017 - 39
Boutique Design - January/February 2017 - 40
Boutique Design - January/February 2017 - 41
Boutique Design - January/February 2017 - 42
Boutique Design - January/February 2017 - 43
Boutique Design - January/February 2017 - Tech Talk
Boutique Design - January/February 2017 - 45
Boutique Design - January/February 2017 - 46
Boutique Design - January/February 2017 - 47
Boutique Design - January/February 2017 - 48
Boutique Design - January/February 2017 - 49
Boutique Design - January/February 2017 - 50
Boutique Design - January/February 2017 - 51
Boutique Design - January/February 2017 - Event Review: Boutique Design New York
Boutique Design - January/February 2017 - 53
Boutique Design - January/February 2017 - 54
Boutique Design - January/February 2017 - 55
Boutique Design - January/February 2017 - 56
Boutique Design - January/February 2017 - 57
Boutique Design - January/February 2017 - 58
Boutique Design - January/February 2017 - 59
Boutique Design - January/February 2017 - 60
Boutique Design - January/February 2017 - 61
Boutique Design - January/February 2017 - Products: Fabrcs
Boutique Design - January/February 2017 - 63
Boutique Design - January/February 2017 - 64
Boutique Design - January/February 2017 - 65
Boutique Design - January/February 2017 - 66
Boutique Design - January/February 2017 - 67
Boutique Design - January/February 2017 - 68
Boutique Design - January/February 2017 - 69
Boutique Design - January/February 2017 - 70
Boutique Design - January/February 2017 - 71
Boutique Design - January/February 2017 - 72
Boutique Design - January/February 2017 - 73
Boutique Design - January/February 2017 - 74
Boutique Design - January/February 2017 - 75
Boutique Design - January/February 2017 - Products: Carpet + Rugs
Boutique Design - January/February 2017 - 77
Boutique Design - January/February 2017 - 78
Boutique Design - January/February 2017 - 79
Boutique Design - January/February 2017 - 80
Boutique Design - January/February 2017 - 81
Boutique Design - January/February 2017 - 82
Boutique Design - January/February 2017 - 83
Boutique Design - January/February 2017 - 84
Boutique Design - January/February 2017 - 85
Boutique Design - January/February 2017 - 86
Boutique Design - January/February 2017 - 87
Boutique Design - January/February 2017 - Exit Interview
Boutique Design - January/February 2017 - Cover3
Boutique Design - January/February 2017 - Cover4
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