Boutique Design - March 2017 - 34
5
Yoo2 Rio de JaneiRo
6
Yoo hotels and resorts
34
boutiquedesign.com march 2017
5 It's easy being green in
the Cariocally restaurant.
Real greenery sets the
tone, and similarly
hued tile gives a
manmade echo.
6 A curvy chair provides
a chill place to lounge.
Rows of potted plants
fill the role usually
given to books.
Mark Davison
Yoo studio
D e n i l s o n M ac h a D o
Cut the drama. That's the catchphrase for some of today's hottest boutique properties. Yes,
eye-catching styling is a must and design has never been more important than it is to
social-media-obsessed guests booking-and judging-hotels based on their looks. But
designers are shifting the balance from "wow" toward "aah."
Case in point: YOO2 Rio de Janeiro. Bright colors and a bold geometric tiles are not exactly
quiet focal points, but they get a counterweight from nature-inspired statements such as
ferns that look like they are growing out of the wall of a cafe or stylized palm imagery that
creates a verdant ceiling of the YOO2 Family room (one of the guest room configurations).
To do that, YOO Studio's (the umbrella brand of YOO Hotels and Resorts) head of design
Mark Davison and his team looked to a simpler time to distill the vibrant chaos of modern Rio
into an urban oasis with equal parts yin and yang.
"We immersed ourselves in Rio's culture, especially the nostalgic notion of its heyday in
the '50s when it had the iconic status as the biggest beach resort in the world, and the music
and films of the time," says Davison. "These influences were woven into every detail of the
design, from the choice of materials to the color palette and especially the bold graphic
elements used throughout." That plays out not only in outsize statements like the elevator,
but in the gold, teal and bronze headboards. Aqua cushions on rooftop seating evoke the
beach. Green wallpaper in the restaurant plays off the actual plants on the walls.
While YOO, unlike many soft brands, has an in-house design team, Davison also
worked with a local design team to bring in area artists and artisans. That resulted in a
commissioned bold graffiti mural in the elevator shaft designed by Marcelo Ment, a Riobased based street artist and tiles made by a 100-year old Brazilian firm.
So, it's not about putting a brand stamp on these properties. Instead, designers need to
think about crafting a signature ethos for each space within the hotel, whether that's
expressed in lush artwork or reclaimed wood. Forget about the easy trademarks. Swap out
books of standards for reams of inspiration-if all the world is a stage, then it's up to the
design teams to dress that set.
http://www.boutiquedesign.com
Boutique Design - March 2017
Table of Contents for the Digital Edition of Boutique Design - March 2017
Boutique Design - March 2017
Contents
From the Editor
In This Issue
The Buzz
Client Confidential: Action Heroes
Soft Sells
Moveable Feats
Character Builder
Products: Pantone Color of the Year
Products: Art + Accessories
Exit Interview
Boutique Design - March 2017 - Intro
Boutique Design - March 2017 - Boutique Design - March 2017
Boutique Design - March 2017 - Cover2
Boutique Design - March 2017 - 1
Boutique Design - March 2017 - Contents
Boutique Design - March 2017 - 3
Boutique Design - March 2017 - From the Editor
Boutique Design - March 2017 - 5
Boutique Design - March 2017 - In This Issue
Boutique Design - March 2017 - 7
Boutique Design - March 2017 - The Buzz
Boutique Design - March 2017 - 9
Boutique Design - March 2017 - 10
Boutique Design - March 2017 - 11
Boutique Design - March 2017 - 12
Boutique Design - March 2017 - 13
Boutique Design - March 2017 - 14
Boutique Design - March 2017 - 15
Boutique Design - March 2017 - 16
Boutique Design - March 2017 - 17
Boutique Design - March 2017 - Client Confidential: Action Heroes
Boutique Design - March 2017 - 19
Boutique Design - March 2017 - 20
Boutique Design - March 2017 - 21
Boutique Design - March 2017 - 22
Boutique Design - March 2017 - 23
Boutique Design - March 2017 - 24
Boutique Design - March 2017 - 25
Boutique Design - March 2017 - 26
Boutique Design - March 2017 - 27
Boutique Design - March 2017 - Soft Sells
Boutique Design - March 2017 - 29
Boutique Design - March 2017 - 30
Boutique Design - March 2017 - 31
Boutique Design - March 2017 - 32
Boutique Design - March 2017 - 33
Boutique Design - March 2017 - 34
Boutique Design - March 2017 - 35
Boutique Design - March 2017 - Moveable Feats
Boutique Design - March 2017 - 37
Boutique Design - March 2017 - 38
Boutique Design - March 2017 - 39
Boutique Design - March 2017 - 40
Boutique Design - March 2017 - 41
Boutique Design - March 2017 - 42
Boutique Design - March 2017 - 43
Boutique Design - March 2017 - Character Builder
Boutique Design - March 2017 - 45
Boutique Design - March 2017 - 46
Boutique Design - March 2017 - 47
Boutique Design - March 2017 - 48
Boutique Design - March 2017 - 49
Boutique Design - March 2017 - Products: Pantone Color of the Year
Boutique Design - March 2017 - 51
Boutique Design - March 2017 - 52
Boutique Design - March 2017 - 53
Boutique Design - March 2017 - 54
Boutique Design - March 2017 - 55
Boutique Design - March 2017 - 56
Boutique Design - March 2017 - 57
Boutique Design - March 2017 - 58
Boutique Design - March 2017 - 59
Boutique Design - March 2017 - Products: Art + Accessories
Boutique Design - March 2017 - 61
Boutique Design - March 2017 - 62
Boutique Design - March 2017 - 63
Boutique Design - March 2017 - 64
Boutique Design - March 2017 - 65
Boutique Design - March 2017 - 66
Boutique Design - March 2017 - 67
Boutique Design - March 2017 - 68
Boutique Design - March 2017 - 69
Boutique Design - March 2017 - 70
Boutique Design - March 2017 - 71
Boutique Design - March 2017 - Exit Interview
Boutique Design - March 2017 - Cover3
Boutique Design - March 2017 - Cover4
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