Boutique Design - April 2017 - 100

bdwest preview

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Boutique Design West (BDwest), like its
sister show Boutique Design New York, has
become one of the fastest growing trade fairs
in the United States by defying convention.

sation on the game-changing trends that are revolutionizing their industry
during BDwest 2017. Being held April 5-6 at the Los Angeles Convention Center,
Boutique Design's fifth annual West Coast trade fair and conference brings
together interior designers, architects, purchasing executives, manufacturers,
and hospitality owners, operators, developers and investors to share best practices with rising stars and thought-leading veterans, sharpen their future vision
and collaborate on new ways to be successfully-and noticeably-disruptive.
Like a lifestyle hotel, BDwest is an up-close, personal, have-it-your-way
experience. Both the 40,000-sq.-ft. trade fair and 30-plus-session conference
program featuring more than 100 speakers are designed to be interactive: No
velvet ropes; no big-box anonymity. The intimately scaled exhibits showcasing
nearly 250 manufacturers will display fashion-forward hospitality FF&E from
around the world and offer ample opportunities for business-building dialogue.
More than just a show-and-sell event, BDwest's trade fair invites attendees
to join in the action on the trade fair floor-whether networking with
colleagues in the five Designed Spaces (profiled on pages 102-105), creating a
new faucet or a chair, enjoying the fun of the Industry Feud game sessions,
learning what's on clients' minds during the Intl. Society of Hospitality
Purchasers/Boutique Design Owners' Grill, taking part in a quick-fire design
competition or getting tips on the latest virtual reality or 3D software.
That dynamic energy carries over into the conference programming. This
year, two new theaters are being built in the exhibit hall to create a one-stop
shop for information, inspiration and business intel. Attendees will have the
chance to hear about the industry's next steps from the visionary executives
who helm leading lifestyle brands, some of the today's most-watched hospitality investors, ground-breaking brand leaders and innovative developers.
They'll also get advice on what matters most to the five new powerhouses
selected as Boutique Design's 2017 Up-and-Coming Hoteliers: Robert Blood,
founder and ceo, Lark Hotels; Alexander Mirza, co-founder and ceo, Cachet
Hospitality Group; Vicki Poulos, senior brand director, MOXY Hotels; Kevin
100 boutiquedesign.com

april 2017

Robinson, co-founder and chief operating officer, Aparium Hotel Group; and
Mario Tricoci, co-founder and ceo, Aparium Hotel Group.
During the two-day conference programming, attendees can get the drill
down on today's hottest topics: everything from writing better specifications
and designing furniture to the 2017 megatrends; creating efficient pop-ups;
getting the lowdown on the hows and whys of crafting healthier spaces; optimizing social media and getting repeat business. In addition to eight fully
accredited sessions earning 0.1 IDCEC CEU or 1 AIA LU each, BDwest connects
the industry with signature sessions such as Boutique Design's 2017 Power
Players: Women Leaders in Hospitality, co-sponsored by NEWH, and a celebration and panel honoring the new voices in the 2017 Boutique 18.
Special events provide other options for connecting. They include the edutainment of a site tour of the InterContinental Los Angeles Downtown at
Wilshire Grand Center (see above, right); the Opening Reception; the Boutique 18
and Up-and-Coming Hoteliers Celebration and the Hospitality Fashion Challenge
Runway Event, presented by the NEWH Orange County Regional & NEWH Los
Angeles Founding Chapter. For more details, visit www.boutiquedesignwest.com.

H A R R I E T L E W I S PA L L E T T E P H O T O G R A P H Y ( B D W E S T ) ;
C O U R T E S Y O f AC M A R T I N ( I N T E R C O N T I N E N TA L L O S A N G E L E S )

MORE THAN 2,500 hospitality design professionals will be part of the conver-
http://www.boutiquedesignwest.com http://www.boutiquedesign.com
Boutique Design - April 2017

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