Boutique Design - May 2017 - 48

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3 Cool grays evoke the moody,
soft aesthetic of clouds at dusk,
while golden punches nod to the
extensive use of brass during the
building's roaring heyday.

4 Deco-style signage serves as a warm
welcome into what designers call "the
star of the Columbus skyline." Highcontrast cosmic wallcoverings guide
guests on their check-in journey.

textures and finishes often associated with that bygone era, such as plush velvet,
carrara marble and satin brass, were balanced with such modern materials as highpressure metal laminates, resin wall surfaces and LED panels to create a relevant
visual experience.
As often happens with adaptive-reuse projects, the timeline was pushed back
because of unexpected obstacles: the complexity of the building's multi-use components, including office, residential and retail spaces; planned fixtures and equipment
that had to be adjusted based on site constraints; and the availability of historic tax
credits. Even the bellman carts had to be scaled down and custom fit to accommodate the building's undersized elevators.
However, Nicholas notes the challenges led to some of the design's strongest
features. "For example, given the historic floor plate we had to work with for the
guest rooms, we had the opportunity to design beyond typical guest bathrooms with
oversized walk-in showers and private water closet areas," he explains.
Further playing up the property's unique character was its inclusion in Marriott
Intl.'s Autograph Collection of high-profile independent properties, which gave the
branding team ample leeway to build upon the astrological theme with a tailored
selection of patterns, pieces and elements.
Nicholas adds that one of the biggest perks of the project was that signature
pieces didn't have to comply with mega-chain standards. Instead, they could be
designed to reflect the vision of Gettys' branding group. Cookie-cutter details weren't
only discouraged-they were off the table entirely.
"Guests are expecting more, sharing more, even demanding more differentiated
and desirable stays," says Swidler. "As evidenced by the early performance numbers of
Hotel LeVeque, which opened in March, those creatively crafted and delivered experiences yield valuable returns on the investment." 
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PROJECT PARTICIPANTS
OWNERS

First Hospitality Group: Robert Habeeb,
president and ceo; Stephen Schwartz,
chairman; Jim Stephenson, vice president of construction and design; Sam
Schwartz, development director
Tower 10: Bob Meyers, principal, Mansfield Lawyers Development Corp.

DL Couch
Edelman Leather
Maharam
Mokum Textiles
Pindler & Pindler
Samelson-Chatelane
Valley Forge Fabrics
Zinc Textiles

OPERATOR

FLOORCOVERINGS

First Hospitality Group
DESIGN FIRM

The Gettys Group, interiors: Ben Nicholas, senior design director; Ali Bacon,
project designer; branding: Ron
Swidler, principal; Angelica AcebedoFrint, director

Durkan
Jamie Stern
USFlooring
FURNITURE

ZHA Architects

Belle Meade
Blue Leaf Hospitality
Cheng Meng Furniture
Delta
Mitchell Gold + Bob Williams

GENERAL CONTRACTOR

LIGHTING

ARCHITECT

AllModern
Arteriors
Global Views
Wayfair

ACCESSORIES

Alger-Triton
Arteriors
Circa Lighting
EOS Light Panel Systems
Hallmark Lighting
Kichler
Remington Lamp
Rich Brilliant Willing
Scott Lamp

ART

MIRRORS

BATH FIXTURES

Fabricut
Koroseal
MDC Wallcoverings

Elford Construction

PURCHASING COMPANY

Benjamin West

April Sunami
Bob Meyers' personal collection
Colleen O'Shea
DAC Art Consulting
ASCH Fixtures and Millwork
Kohler

BED COVERINGS/LINENS

Valley Forge Fabrics
DRAPERY

Silver Threads
FABRICS

Architex
Concertex

Cheng Meng Furniture
Munnworks

WALLCOVERINGS
http://www.boutiquedesign.com
Boutique Design - May 2017

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