Boutique Design - September 2017 - 67

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2
3

5

C O U R T E S Y O F S T M E D I A G R O U P I N T L . ( PAG E 6 6 ) ; J O S H K L AT T ( PAG E 67 )

4
2. Explore the right- and left-brain potential of
tech and a/v. Kajsa Krause, co-founder, Krause
Sawyer, talked about the increasing opportunities for
leveraging the flexibility of technology to deliver
both visual wow moments but also to provide design
elements that change continually through the day.
Among the examples offered are interactive art
works such as an installation at the W Seoul Walkerhill that takes images from a camera that photographs the guest and signals a wall of wood blocks to
flip in a way that recreates the image of the person's
face. And the "Rain Room," which had block-long
lines when it was on display at the Museum of
Modern Art. People waited hours to have the chance
to walk through the space in which their motion
stopped the "rain" just around them, while it
continued on all sides. "Whether it's the light levels
or imagery, technology that's working with design
means that the space never has to be static," Krause
said. "The guest has something intriguing and new
to explore around every corner," she said.
3. Know what's new, what's next and use that to
craft a holistic design package. As Michael Suomi,

principal, senior vice president design, Stonehill &
Taylor, stressed, designers want to hear from manufacturers about the latest technology-but specifically about products that are on the market and
ready to use-not in beta testing. What never works
is looking at elements in isolation. He talked about
how much breakthroughs in products from the tonal
quality of new LED lighting to the freedom of Bluetooth (yes, hotels will soon be completely wireless)
provide more opportunities for giving guests not just
a meal or a room but a lifestyle. "We're talking with
several clients who are asking whether we still need
to put TVs in the guest room. Anyone who travels
with their devices pretty much has that already," said
Suomi. "That is the kind of thinking designers need
to consider. Both the look and feel of hotel spaces-
even the scent-make personalization possible. It
can be all about every individual."
4. Nothing-OK, very little-is impossible. It just
takes time and coordination. "It's a collaborative
process," said Alexandre Simionescu, co-founder of
Float4, a multidisciplinary studio that creates
digital experiences in physical spaces. Designers

should be prepared to discuss not only the intent of
the digital wall or the visual displays in a corridor,
but also the background on how that will address
the expectations of both the client and end user.
At the end of hour, it was clear that tech was a
hot topic. "We can't be done yet-we're just
getting started," said Brown. That was true for this
discussion, but even truer for the fundamental
changes in delivering the kind of experiential
interiors being made possible by marrying new
tech, a/v and traditional design.
So, whether you plan to fashion a restaurant
that uses computers and a/v equipment to send
images of butterflies fluttering through the space or
you're trying to spec FF&E for a banquet space in
which the walls will become a huge video display
customized by each event planner, it's time to geek
out. For more on this timely topic, watch for further
coverage in these pages, and InfoComm's in-depth
panel discussion on best practices and a Q+A case
study presentation, both moderated by Labuskes,
at Boutique Design New York (BDNY).
-Mary Scoviak

Participants in the roundtable discussion included: (1) Ted Brumleve, Wyndham Hotel Group; Kajsa Krause, Krause Sawyer; (2) Bridget Higgins, Aloft Hotels;
Michael Suomi, Stonehill & Taylor; (3) Alexandre Simionescu, Float4; (4); Katherine Sargent, Hirsch Bedner Associates (HBA); and (5) Derrin Brown, Princess Cruises;
and Dave Labuskes, InfoComm International.

september 2017 boutiquedesign.com

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Boutique Design - September 2017

Table of Contents for the Digital Edition of Boutique Design - September 2017

Boutique Design - September 2017
Contents
From the Editor
In This Issue
The Buzz
Travel Guides
Q+A: 7-Star Czar
Insider Stories
Bd on the Road: Infocomm Roundtable, New York
Products: Fabrics
Products: Suracing Materials
Exit Interview
Boutique Design - September 2017 - Intro
Boutique Design - September 2017 - Boutique Design - September 2017
Boutique Design - September 2017 - Cover2
Boutique Design - September 2017 - 1
Boutique Design - September 2017 - Contents
Boutique Design - September 2017 - 3
Boutique Design - September 2017 - From the Editor
Boutique Design - September 2017 - 5
Boutique Design - September 2017 - In This Issue
Boutique Design - September 2017 - 7
Boutique Design - September 2017 - The Buzz
Boutique Design - September 2017 - 9
Boutique Design - September 2017 - 10
Boutique Design - September 2017 - 11
Boutique Design - September 2017 - 12
Boutique Design - September 2017 - 13
Boutique Design - September 2017 - 14
Boutique Design - September 2017 - 15
Boutique Design - September 2017 - 16
Boutique Design - September 2017 - 17
Boutique Design - September 2017 - 18
Boutique Design - September 2017 - 19
Boutique Design - September 2017 - 20
Boutique Design - September 2017 - 21
Boutique Design - September 2017 - 22
Boutique Design - September 2017 - 23
Boutique Design - September 2017 - 24
Boutique Design - September 2017 - 25
Boutique Design - September 2017 - 26
Boutique Design - September 2017 - 27
Boutique Design - September 2017 - Travel Guides
Boutique Design - September 2017 - 29
Boutique Design - September 2017 - 30
Boutique Design - September 2017 - 31
Boutique Design - September 2017 - 32
Boutique Design - September 2017 - 33
Boutique Design - September 2017 - 34
Boutique Design - September 2017 - 35
Boutique Design - September 2017 - 36
Boutique Design - September 2017 - 37
Boutique Design - September 2017 - Q+A: 7-Star Czar
Boutique Design - September 2017 - 39
Boutique Design - September 2017 - 40
Boutique Design - September 2017 - 41
Boutique Design - September 2017 - 42
Boutique Design - September 2017 - 43
Boutique Design - September 2017 - 44
Boutique Design - September 2017 - 45
Boutique Design - September 2017 - 46
Boutique Design - September 2017 - 47
Boutique Design - September 2017 - 48
Boutique Design - September 2017 - 49
Boutique Design - September 2017 - 50
Boutique Design - September 2017 - 51
Boutique Design - September 2017 - Insider Stories
Boutique Design - September 2017 - 53
Boutique Design - September 2017 - 54
Boutique Design - September 2017 - 55
Boutique Design - September 2017 - 56
Boutique Design - September 2017 - 57
Boutique Design - September 2017 - 58
Boutique Design - September 2017 - 59
Boutique Design - September 2017 - 60
Boutique Design - September 2017 - 61
Boutique Design - September 2017 - 62
Boutique Design - September 2017 - 63
Boutique Design - September 2017 - 64
Boutique Design - September 2017 - 65
Boutique Design - September 2017 - Bd on the Road: Infocomm Roundtable, New York
Boutique Design - September 2017 - 67
Boutique Design - September 2017 - Products: Fabrics
Boutique Design - September 2017 - 69
Boutique Design - September 2017 - 70
Boutique Design - September 2017 - 71
Boutique Design - September 2017 - 72
Boutique Design - September 2017 - 73
Boutique Design - September 2017 - 74
Boutique Design - September 2017 - 75
Boutique Design - September 2017 - 76
Boutique Design - September 2017 - 77
Boutique Design - September 2017 - Products: Suracing Materials
Boutique Design - September 2017 - 79
Boutique Design - September 2017 - 80
Boutique Design - September 2017 - 81
Boutique Design - September 2017 - 82
Boutique Design - September 2017 - 83
Boutique Design - September 2017 - 84
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Boutique Design - September 2017 - 90
Boutique Design - September 2017 - 91
Boutique Design - September 2017 - Exit Interview
Boutique Design - September 2017 - Cover3
Boutique Design - September 2017 - Cover4
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