Boutique Design - October 2017 - 18

THE BUzz

With the full support of Studio McCormack, I devoted all my
time to navigating the health care system. Last November,
I was finally diagnosed with Myalgic Encephalomyelitis/
Chronic Fatigue Syndrome (ME/CFS). Currently, there are
no FDA-approved treatments for this devastating disease,
and there's still a lot of mystery surrounding why and how
ME/CFS debilitates the millions of people like me who are
suffering from it.
HOW DID BECOMING A B18 HONOREE IMPACT
yOUR CAREER?

AMELIE HICKS

HOW ARE yOU SPENDING yOUR TIME NOW?

CLASS OF 2011
THEN: Richard McCormack Design, designer, Costa Mesa, California
NOW: Studio McCormack, senior designer on indefinite medical leave,
Costa Mesa, California

One of the last design projects I worked on before going on leave was the TAP
Sports Bar at the MGM National Harbor near Baltimore (shown). These days,
most of my limited energy goes toward daily monitoring, preservation and
fostering of my health. I also devote as much involvement as I can to several
ME/CFS fundraising and awareness efforts. I have tremendous hope that as a
community, our joint efforts will ultimately result in researchers discovering
a cure.

WHAT CAUSED yOU TO TAKE A MEDICAL LEAVE?

In April 2016, I made the difficult decision to take a leave of absence from
Studio McCormack due to serious health issues I was facing. After struggling
for nearly a year with severe and recurrent migraines, nausea, brain fog, pain
and fatigue at times to the point of near paralysis, it was clear to all who
knew me that I needed to focus on my health, find a diagnosis and get well.

EDITOR'S NOTE: To learn more about research efforts and fundraising

initiatives to combat ME/CFS and other related chronic diseases, visit the
non-profit Open Medicine Foundation (OMF) website, www.omf.ngo.

HARD ROCK AND SONY RIFF
ON NEW MULTIMEDIA SUITES
Hard Rock Intl. and Sony Music Entertainment are planning an experiential
design-oriented duet, joining forces to create a new take on the traditional
presidential suites at upcoming Hard Rock Hotels. The partners say the new
Rock Star Suites will feature life-sized images and memorabilia from famed
music artists within Sony's stable. (The companies did not disclose which
specific musicians will be tied to/depicted in the new spaces.)
In addition, Sony Music's Arcade Creative Group says it will advise on the
design for such public spaces as the lobby, bar and club areas of select Hard
Rock Hotel & Casino properties worldwide.
"We're thrilled to be in alliance with one of the most highly regarded music
companies in the world," says Dale Hipsh, senior vice president of hotels for
Hard Rock Intl. "Partnering with Sony Music gives Hard Rock Hotels & Casinos
unprecedented access to an incredible breadth of emerging and superstar
artists, iconic record labels and insights to help develop our music strategy in
key markets. This creative capability allows us to bring our key differentiator to
life in ways never before done by infusing music, design and technology."
Adds Sherif Shafi, vice president of brand innovation, Arcade Creative
Group and Sony Music Entertainment: "Partnering with Hard Rock allows us
18

boutiquedesign.com october 2017

an amazing platform to promote our music and artists on a global scale while
having our Arcade Creative team deliver world-class creative content and
groundbreaking experiential concepts, positioning Hard Rock as a leader in
the lifestyle category."
The first properties to feature the Rock Star Suites will include Hard
Rock Hotels in New York; Guadalajara and Los Cabos, Mexico; and Desaru
Coast, Malaysia.

C O U R T E S Y O F S T U D I O M C C O R M AC K ( H I C K S ; TA P S P O R T S B A R ) ; C O U R T E S Y O F H A R D R O C K I N T L . ( R O C K S TA R S U I T E S )

BOUTIQUE 18 UPDATE

Being an honoree further embedded both me and Studio
McCormack in the roots of this amazing industry, and it has
also provided us with a boost in our efforts to combat ME/
CFS. What I've been through has allowed me to appreciate
not only the artistic value of the design community, but also
the compassion and love of those working within it.


http://www.omf.ngo http://www.boutiquedesign.com

Boutique Design - October 2017

Table of Contents for the Digital Edition of Boutique Design - October 2017

Boutique Design - October 2017
Contents
From the Editor
In This Issue
Check Out boutiquedesign.com
The Buzz
Points of Departure
Q+A: No Nonsense
Third Act
Bdny Preview: Golden Ticket
Products: Bdny Exhibitors, Part
Products: Bdny Signature Colors
Exit Interview
Boutique Design - October 2017 - Intro
Boutique Design - October 2017 - BB1
Boutique Design - October 2017 - BB2
Boutique Design - October 2017 - Boutique Design - October 2017
Boutique Design - October 2017 - Cover2
Boutique Design - October 2017 - 1
Boutique Design - October 2017 - 2
Boutique Design - October 2017 - 3
Boutique Design - October 2017 - 4
Boutique Design - October 2017 - 5
Boutique Design - October 2017 - 6
Boutique Design - October 2017 - 7
Boutique Design - October 2017 - Contents
Boutique Design - October 2017 - 9
Boutique Design - October 2017 - From the Editor
Boutique Design - October 2017 - 11
Boutique Design - October 2017 - In This Issue
Boutique Design - October 2017 - 13
Boutique Design - October 2017 - Check Out boutiquedesign.com
Boutique Design - October 2017 - 15
Boutique Design - October 2017 - The Buzz
Boutique Design - October 2017 - 17
Boutique Design - October 2017 - 18
Boutique Design - October 2017 - 19
Boutique Design - October 2017 - 20
Boutique Design - October 2017 - 21
Boutique Design - October 2017 - 22
Boutique Design - October 2017 - 23
Boutique Design - October 2017 - 24
Boutique Design - October 2017 - 25
Boutique Design - October 2017 - 26
Boutique Design - October 2017 - 27
Boutique Design - October 2017 - Points of Departure
Boutique Design - October 2017 - 29
Boutique Design - October 2017 - 30
Boutique Design - October 2017 - 31
Boutique Design - October 2017 - 32
Boutique Design - October 2017 - 33
Boutique Design - October 2017 - 34
Boutique Design - October 2017 - 35
Boutique Design - October 2017 - Q+A: No Nonsense
Boutique Design - October 2017 - 37
Boutique Design - October 2017 - 38
Boutique Design - October 2017 - 39
Boutique Design - October 2017 - 40
Boutique Design - October 2017 - 41
Boutique Design - October 2017 - 42
Boutique Design - October 2017 - 43
Boutique Design - October 2017 - Third Act
Boutique Design - October 2017 - 45
Boutique Design - October 2017 - 46
Boutique Design - October 2017 - 47
Boutique Design - October 2017 - 48
Boutique Design - October 2017 - 49
Boutique Design - October 2017 - 50
Boutique Design - October 2017 - 51
Boutique Design - October 2017 - 52
Boutique Design - October 2017 - 53
Boutique Design - October 2017 - 54
Boutique Design - October 2017 - 55
Boutique Design - October 2017 - Bdny Preview: Golden Ticket
Boutique Design - October 2017 - 57
Boutique Design - October 2017 - 58
Boutique Design - October 2017 - 59
Boutique Design - October 2017 - 60
Boutique Design - October 2017 - 61
Boutique Design - October 2017 - 62
Boutique Design - October 2017 - 63
Boutique Design - October 2017 - 64
Boutique Design - October 2017 - 65
Boutique Design - October 2017 - 66
Boutique Design - October 2017 - 67
Boutique Design - October 2017 - Products: Bdny Exhibitors, Part
Boutique Design - October 2017 - 69
Boutique Design - October 2017 - 70
Boutique Design - October 2017 - 71
Boutique Design - October 2017 - 72
Boutique Design - October 2017 - 73
Boutique Design - October 2017 - 74
Boutique Design - October 2017 - 75
Boutique Design - October 2017 - 76
Boutique Design - October 2017 - 77
Boutique Design - October 2017 - 78
Boutique Design - October 2017 - 79
Boutique Design - October 2017 - 80
Boutique Design - October 2017 - 81
Boutique Design - October 2017 - 82
Boutique Design - October 2017 - 83
Boutique Design - October 2017 - Products: Bdny Signature Colors
Boutique Design - October 2017 - 85
Boutique Design - October 2017 - 86
Boutique Design - October 2017 - 87
Boutique Design - October 2017 - 88
Boutique Design - October 2017 - 89
Boutique Design - October 2017 - 90
Boutique Design - October 2017 - 91
Boutique Design - October 2017 - 92
Boutique Design - October 2017 - 93
Boutique Design - October 2017 - 94
Boutique Design - October 2017 - 95
Boutique Design - October 2017 - 96
Boutique Design - October 2017 - 97
Boutique Design - October 2017 - 98
Boutique Design - October 2017 - 99
Boutique Design - October 2017 - 100
Boutique Design - October 2017 - 101
Boutique Design - October 2017 - 102
Boutique Design - October 2017 - 103
Boutique Design - October 2017 - Exit Interview
Boutique Design - October 2017 - Cover3
Boutique Design - October 2017 - Cover4
https://www.nxtbook.com/nxtbooks/boutiquedesign/201903
https://www.nxtbook.com/nxtbooks/boutiquedesign/20190102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201812
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201811
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201810
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201809
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20180708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201806
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201805
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201804
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201803
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20180102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201712
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201711
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201710
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201709
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201707
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201706
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201705
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201704
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201703
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20170102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201612
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201611
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201610
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201609
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20160708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201606
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201605
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201604
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201603
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20160102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201512
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201511
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201510
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201509
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20150708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201506
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201505
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201504
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201503
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20150102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201412
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201411
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201410
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201409
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20140708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201406
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201405
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201404
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201403
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20140102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201312
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201311
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201310
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201309
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201307
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201306
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201305
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201304
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201303
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20130102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20121112
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120910
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120506
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120304
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20111112
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110910
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110506
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110304
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20101112
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20100910
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20100708
https://www.nxtbook.com/nxtbooks/BMG/boutiquedesign_20100506
https://www.nxtbook.com/nxtbooks/BMG/boutiquedesign_20100304
https://www.nxtbook.com/nxtbooks/BMG/boutiquedesign_20100102
https://www.nxtbook.com/nxtbooks/BMG/boutiquedesign_20091112
https://www.nxtbook.com/nxtbooks/BMG/boutiquedesign_20090910
https://www.nxtbook.com/nxtbooks/BMG/boutiquedesign_20090708
https://www.nxtbook.com/nxtbooks/BMG/boutiquedesign_20090506
https://www.nxtbook.com/nxtbooks/BMG/boutiquedesign_200903
https://www.nxtbook.com/nxtbooks/BMG/boutiquedesign_20090102
https://www.nxtbookmedia.com