Boutique Design - December 2017 - 18
A d v e r t i s e m e n t
BDNY 2017 Forecasts a Future Designed Around
Compelling Audiovisual Experiences
Brad Grimes,
Director of
Communications,
AVIXA
BDNY 2017 will be remembered as the
event where the importance of designing audiovisual experiences into every
type of hospitality business took center
stage. AVIXA, the Audiovisual and Integrated Experience Association, lead the
conversation among show attendees by
hosting two engaging discussions featuring some of today's foremost hospitality
designers and brands. Together, they
explored how audiovisual technology is
increasingly driving hospitality design
and defining guest experiences. Attendees heard about some brilliant projects,
shared experiences and ventured into a
future of hospitality design anchored by
integrated audiovisual experiences.
Account for AV Early in the Process
On Sunday, November 12, our
Hospitality Innovation Roundtable
included forward-thinkers from Gensler,
Hirsch Bedner Associates (HBA), HOK,
Krause Sawyer, Marriott International,
Mode:Green, Stonehill & Taylor and
Two Roads Hospitality - all of whom
readily acknowledged that audiovisual
technology in high-impact public areas
has already become a key differentiator.
Everyone concurred, AV design must
begin at the concept stage. All too
often, AV design is an afterthought,
or it gets lumped in with information
technology (IT). The fact is, AV is a very
different discipline. IT is often deemed
a priority over AV design because hotels
know that networks have to be in place;
WiFi and key cards have to work. By the
time an AV design is considered, it may
be too late, or too expensive to include.
This is a reality that must change.
AV design is its own discipline, and its
designers, like Bill Lally of Mode: Green,
should be involved from the beginning
of the design/build process. All parties-
including interior designers and architects-should agree on the resources
available, the project specifications, and
the brand requirements. Without AV in
the planning process, by the time construction is finished, changing specifications could require a major redesign-a
very expensive proposition.
When everything goes right, the
results can be spectacular and branddefining. Our panel talked about notable
AV experiences that have already created spectacular results.
Aliya Khan of Marriott International
described how Aloft hotels, targeting
younger, tech-oriented consumers, are
not only integrating AV into the guest
experience, but also allowing guests to
Boutique Design - December 2017
Table of Contents for the Digital Edition of Boutique Design - December 2017
Boutique Design - December 2017
Contents
From the Executive Editor
Check Out boutiquedesign.com
The Buzz
2017 Gold Key Awards: Intellectual Properties
Q+A: Band of Brothers
Products: Furniture
Products: Seating
Exit Interview
Boutique Design - December 2017 - Intro
Boutique Design - December 2017 - Boutique Design - December 2017
Boutique Design - December 2017 - Cover2
Boutique Design - December 2017 - 1
Boutique Design - December 2017 - 2
Boutique Design - December 2017 - 3
Boutique Design - December 2017 - Contents
Boutique Design - December 2017 - 5
Boutique Design - December 2017 - From the Executive Editor
Boutique Design - December 2017 - 7
Boutique Design - December 2017 - Check Out boutiquedesign.com
Boutique Design - December 2017 - 9
Boutique Design - December 2017 - The Buzz
Boutique Design - December 2017 - 11
Boutique Design - December 2017 - 12
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Boutique Design - December 2017 - 18
Boutique Design - December 2017 - 19
Boutique Design - December 2017 - 2017 Gold Key Awards: Intellectual Properties
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Boutique Design - December 2017 - Q+A: Band of Brothers
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Boutique Design - December 2017 - Products: Furniture
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Boutique Design - December 2017 - Products: Seating
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Boutique Design - December 2017 - Exit Interview
Boutique Design - December 2017 - Cover3
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