Boutique Design - March 2018 - 60

Among the moderators will be: Ted Brumleve, senior director,
strategic development, Wyndham Worldwide; Becka Chester, president, Hospitality Design Specialist; Steve Rice, president and founder,
Rice Consulting; and Jeanne Varney, lecturer, Cornell University.
Designers can also take their tech smarts to the next level by
attending the lunch and learn being presented by AVIXA, the Audiovisual and Integrated Experience Assn. Continuing a dialogue that
began at BDNY 2017, hospitality industry thought leaders will offer
insights on how digital and audiovisual technologies are being leveraged by leading designers, architects, and brands to create immersive, stimulating, and brand-defining spaces. Interactive video walls,
projection mapping, positional audio and more are the design materials of tomorrow. Panelists will explain how hospitality designers
can integrate these sophisticated systems into hotel projects in ways
that generate greater customer engagement, increase brand loyalty
and better business performance. Moderated by David Labuskes,
ceo of AVIXA, the roundtable includes leaders in hospitality design
from Caesars Entertainment, Gensler, Hard Rock Intl., IHG, Stonehill
Taylor and Two Roads Hotels.
Another highlight of BDwest 2018 will be the fair's first Hospitality Legends panel. This special session will put attendees up close
with the icons who played starring roles in shaping this industry:
Michael Bedner, cofounder, Hirsch Bedner Associates (HBA); Wing
T. Chao, global advisor, Wing T. Chao Global Advisors and former
executive vice president for master planning, architecture & design
at Walt Disney Imagineering; Kay Lang, president and ceo, Kay Lang
+ Associates; Barbara Lazaroff, president, Imaginings Interior Design
Inc. and co-founder/partner, Wolfgang Puck Brand-Worldwide, Fine
Dining, Catering, WP Licensed Products; and Horst Schulze,
chairman emeritus, Capella Hotel Group.
Thought-provoking conversations will continue with powerful
voices ranging from the rising stars named to this year's Boutique 18
class to the influential brand builders honored as 2018's Up-andComing Hoteliers and the thought-leading Women Leaders who are
charting change from C-suites across all sectors of the industry.
Fairgoers will also get the drill down on how to improve their
projects and processes. Visionary owners and operators representing hard and soft brands and disruptive alternative hospitality
options will map out their next-generation requirements for design.
Listen in as these executives zero in on what it takes to create a
standout hotel, restaurant or treehouse. They'll also talk about
macro and micro issues, as well some personal prognostications, at
the Owners' Grill. Get the inside view of what it takes to develop,
build and craft interiors for hotels coming online in Los Angeles.
For further inspiration, check out panels on the best new openings in LA; the latest trends in luxury; ideas for fired-up dining; ways
to rev up even the most complex renovation; and how to craft
immersive environments. Or, see blue-sky thinking in 3D in the
Designed Spaces. It's all here-from cap ex to biophilia.
BDwest is all about interactivity. Get your 15 minutes of fame on
the BD Black Carpet Live! or put your game face on during the
Industry Feud sessions. Build a wish-list product or sketch out your
dream design. For more details, visit boutiquedesignwest.com 

boutiquedesign.com march 2018

barbara Lazaroff

MiChaeL bedner

wing T. Chao

Kay Lang

horsT sChuLze

M A R T I N C O H E N ( L A Z A R O F F ) ; C O U R T E S Y O F M I C H A E L B E D N E R ( B E D N E R ) ; C O U R T E S Y O F W I N G T. C H AO ( C H AO ) ;
C O U R T E S Y O F K AY L A N G + A S S O C I AT E S ( L A N G ) ; C O U R T E S Y O F H O R S T S C H U L Z E ( S C H U L Z E )

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http://www.boutiquedesignwest.com http://www.boutiquedesign.com

Boutique Design - March 2018

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