Boutique Design - April 2018 - 81
San FranciSco ProPer Hotel
"the action," both in their industries and in hotels that match their
educated-but-eclectic tastes.
That blueprint offers plenty of flexibility in Proper's development and style. Newbuilds and adaptive reuses both have a place
in their world, as do design signatures from airy California cool in
the Hollywood residences to Euro-chic, complete with vintage
pieces, in the San Francisco hotel. The goal is for each property to
be deeply integrated into its surrounding community. Kelly
San FranciSco ProPer Hotel
Wearstler, head of her eponymous LA-based design firm (she's also
married to Korzen; the two collaborated on many projects before
Proper) and the creative force behind the look of the brand's
current and upcoming properties, puts a fresh spin on her signature textural approach for each outpost.
Clearly, though, the look of a hotel is just one facet of "lifestyle"
for the Proper guest. That next layer of drill down takes not only
elbow grease, but time. Ask De Lowe, who moved into the historic
building that became the San Francisco Proper for a year to do
on-the-ground connecting and research. "I wanted to fully understand/absorb the neighborhood, meet the people driving MidMarket's/San Francisco's culture, and make connections with local
influential/like-minded brands, including Luggage Store Gallery and
Bon Vivants," he says.
What's next for the young company? Samek says they're interested in "innovation districts" in markets such as Miami, Nashville,
New York, Portland, Oregon, and Seattle. As far as specific locations,
there's a long checklist.
"We want them to be physically compact, transit-accessible and
technically wired, and offer mixed-use housing, office and retail,"
says De Lowe. "The potential site should be anchored by leading
institutions and companies, connected to start-ups, business incubators and accelerators."
Korzen points out that each project is a detail-oriented team
effort. That's key for impressing today's worldly (maybe even cynical)
luxury guest.
april 2018 boutiquedesign.com
81
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Boutique Design - April 2018
Table of Contents for the Digital Edition of Boutique Design - April 2018
Boutique Design - April 2018
Contents
From the Editor
In This Issue
Check Out boutiquedesign.com
The Buzz
Inspired & Inspiring
Architects of Aspiration
Wild Things
Products: Bdwest Exhibitors
Products: Pantone Color of the Year
Exit Interview
Boutique Design - April 2018 - Intro
Boutique Design - April 2018 - Boutique Design - April 2018
Boutique Design - April 2018 - Cover2
Boutique Design - April 2018 - 1
Boutique Design - April 2018 - 2
Boutique Design - April 2018 - 3
Boutique Design - April 2018 - 4
Boutique Design - April 2018 - 5
Boutique Design - April 2018 - Contents
Boutique Design - April 2018 - 7
Boutique Design - April 2018 - From the Editor
Boutique Design - April 2018 - 9
Boutique Design - April 2018 - In This Issue
Boutique Design - April 2018 - 11
Boutique Design - April 2018 - Check Out boutiquedesign.com
Boutique Design - April 2018 - 13
Boutique Design - April 2018 - 14
Boutique Design - April 2018 - 15
Boutique Design - April 2018 - The Buzz
Boutique Design - April 2018 - 17
Boutique Design - April 2018 - 18
Boutique Design - April 2018 - 19
Boutique Design - April 2018 - 20
Boutique Design - April 2018 - 21
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Boutique Design - April 2018 - 27
Boutique Design - April 2018 - 28
Boutique Design - April 2018 - 29
Boutique Design - April 2018 - 30
Boutique Design - April 2018 - 31
Boutique Design - April 2018 - Inspired & Inspiring
Boutique Design - April 2018 - 33
Boutique Design - April 2018 - 34
Boutique Design - April 2018 - 35
Boutique Design - April 2018 - 36
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Boutique Design - April 2018 - 75
Boutique Design - April 2018 - Architects of Aspiration
Boutique Design - April 2018 - 77
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Boutique Design - April 2018 - 79
Boutique Design - April 2018 - 80
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Boutique Design - April 2018 - 82
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Boutique Design - April 2018 - Wild Things
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Boutique Design - April 2018 - 95
Boutique Design - April 2018 - Products: Bdwest Exhibitors
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Boutique Design - April 2018 - Products: Pantone Color of the Year
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Boutique Design - April 2018 - Exit Interview
Boutique Design - April 2018 - Cover3
Boutique Design - April 2018 - Cover4
Boutique Design - April 2018 - DIRC1
Boutique Design - April 2018 - DIRC2
Boutique Design - April 2018 - DIR1
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Boutique Design - April 2018 - DIR80
Boutique Design - April 2018 - DIRC3
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