Boutique Design - June 2018 - 12
the buzz
FINDERS KEEPERS
Found Hotels' MO really is location, location,
location. Here's how they're disrupting the
micro-local status quo.
A Chicago hotel/shared room hybrid with an outpost of an LA
celebrity karaoke bar in the lower basement? Of course, says John
Terzian, cofounder, with Brian Toll, of LA-based hospitality
empire The h.wood Group and one of the masterminds behind
Found Hotels. Developed in partnership with Hawkins Way
Capital, the new brand breaks from the conventions many of its
peers have followed. It's taking over not-exactly-beautiful buildings and dumping rigid local storylines for what longtime h.wood
Group collaborator, designer John Sofio, founder, Built, Inc., calls
"soulful design."
For its first outpost, a 60-key former SRO (single-room occupancy) building in Chicago's River North area (a property, like
upcoming Found hotels in Boston, San Francisco and LA, that
Hawkins Way owned prior to its conversion to the young flag),
Terzian and Sofio had their work cut out for them. How do you
bring elegance to a building that doesn't have great bones and
still stay within a real-world budget?
"There are tons of ways to bring in the wow factor. Mostly, it
comes down to details with finishes and decor items," says
Terzian. But, adds Sofio, forget about the idea of bite-size individual Instagram vignettes. The key is making statements with
materials, since those elements take up major real estate, which
helps stretch dollars.
"Using layering techniques on big surface areas such as ceilings and walls [in other words, actually using architectural materials, not FF&E, to drive design] enables me to budget for primary
material statements such as a simple drywall in Found's lobby
layered with 1-by-3-in. wood trim and painted monochromatically with a warm white color," says Sofio. "Other large-scale
touchstones in the lobby are the repurposed vintage oak floor
laced together in a herringbone pattern; the glazed and pitted
brick tile in dark and light hues of blue; and the extensive millwork cubbies illuminated with amber lighting which hold vintage
objects collected over a lifetime of travel."
Keeping the guestrooms and corridors quieter in color and
texture helps modulate the mood. Don't expect to find Chitown theming here. Clean lines and modern pieces dominate. A
series of photographs gives Found guests a subtle grounding in
the city instead.
Found's approach to F&B reinforces its beyond-the-city-limits
thinking. While venues for planned upcoming hotels will vary,
each will incorporate spaces with a brand of its own. For Found
Chicago, that's a restaurant, Mason's, coffee bar Mason&Mason
and an outpost of LA's buzzy Blind Dragon karaoke bar, this time
with a tiki-meets-Asia twist. Talk about a sense of discovery.
12
boutiquedesign.com june 2018
FR ANCIS SON
BY ORIANA LERNER
http://www.boutiquedesign.com
Boutique Design - June 2018
Table of Contents for the Digital Edition of Boutique Design - June 2018
Boutique Design - June 2018
Contents
From the Executive Editor
In This Issue
Check Out boutiquedesign.com
The Buzz
Shape Up
Heroes and Mavericks
Good Innings
Bdwest Review: Master Class
Products: Art + Accessories
Products: Carpet + Rugs
Exit Interview
Boutique Design - June 2018 - Intro
Boutique Design - June 2018 - Boutique Design - June 2018
Boutique Design - June 2018 - Cover2
Boutique Design - June 2018 - 1
Boutique Design - June 2018 - Contents
Boutique Design - June 2018 - 3
Boutique Design - June 2018 - From the Executive Editor
Boutique Design - June 2018 - 5
Boutique Design - June 2018 - In This Issue
Boutique Design - June 2018 - 7
Boutique Design - June 2018 - Check Out boutiquedesign.com
Boutique Design - June 2018 - 9
Boutique Design - June 2018 - The Buzz
Boutique Design - June 2018 - 11
Boutique Design - June 2018 - 12
Boutique Design - June 2018 - 13
Boutique Design - June 2018 - 14
Boutique Design - June 2018 - 15
Boutique Design - June 2018 - 16
Boutique Design - June 2018 - 17
Boutique Design - June 2018 - 18
Boutique Design - June 2018 - 19
Boutique Design - June 2018 - Shape Up
Boutique Design - June 2018 - 21
Boutique Design - June 2018 - 22
Boutique Design - June 2018 - 23
Boutique Design - June 2018 - 24
Boutique Design - June 2018 - 25
Boutique Design - June 2018 - 26
Boutique Design - June 2018 - 27
Boutique Design - June 2018 - Heroes and Mavericks
Boutique Design - June 2018 - 29
Boutique Design - June 2018 - 30
Boutique Design - June 2018 - 31
Boutique Design - June 2018 - 32
Boutique Design - June 2018 - 33
Boutique Design - June 2018 - 34
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Boutique Design - June 2018 - 37
Boutique Design - June 2018 - 38
Boutique Design - June 2018 - 39
Boutique Design - June 2018 - 40
Boutique Design - June 2018 - 41
Boutique Design - June 2018 - Good Innings
Boutique Design - June 2018 - 43
Boutique Design - June 2018 - 44
Boutique Design - June 2018 - 45
Boutique Design - June 2018 - 46
Boutique Design - June 2018 - 47
Boutique Design - June 2018 - 48
Boutique Design - June 2018 - 49
Boutique Design - June 2018 - Bdwest Review: Master Class
Boutique Design - June 2018 - 51
Boutique Design - June 2018 - 52
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Boutique Design - June 2018 - 54
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Boutique Design - June 2018 - 56
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Boutique Design - June 2018 - 61
Boutique Design - June 2018 - 62
Boutique Design - June 2018 - 63
Boutique Design - June 2018 - Products: Art + Accessories
Boutique Design - June 2018 - 65
Boutique Design - June 2018 - 66
Boutique Design - June 2018 - 67
Boutique Design - June 2018 - 68
Boutique Design - June 2018 - 69
Boutique Design - June 2018 - 70
Boutique Design - June 2018 - 71
Boutique Design - June 2018 - Products: Carpet + Rugs
Boutique Design - June 2018 - 73
Boutique Design - June 2018 - 74
Boutique Design - June 2018 - 75
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Boutique Design - June 2018 - 83
Boutique Design - June 2018 - Exit Interview
Boutique Design - June 2018 - Cover3
Boutique Design - June 2018 - Cover4
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