Boutique Design - June 2018 - 29

WANDER WOMAN
CLODAGH | PRINCIPAL/LEAD DESIGNER, CLODAGH DESIGN
BOARD MEMBER, THE THORN TREE PROJECT
THE MAKINGS OF A HERO AND MAVERICK: I learned early on that we're

HOW SHE MAKES TIME TO GIVE BACK: I weave my charitable work into

all in the hospitality business. I was a child of downwardly mobile parents, but
even so, there was not one visitor who came to the house who wasn't offered
hot scones or a nice cup of tea. My mother taught me that there was no
discrimination as to whom she was hospitable-the gardener, the postman on
a bicycle or an earl in a Rolls Royce (unlike my father who was a snob). So,
based on that, our strategy is to create a hospitality experience that has a
universality of appeal. Everyone likes comfort, joy and wellness combined with
being acknowledged with a warm welcome. The style in which all this is delivered is where the brands can differentiate.

my daily life. I prefer the word "philanthropy" to the word "charity." Philanthropy implies that one is contributing to make the world grow into a better
place with initiatives such as our Thorn Tree Project, which supports the
education and feeding of the children from Kenyan Samburu families. I focus
on change rather than relief during intermittent disasters. My visit to Tibet
further underscored my desire to help Tibetan refugees. I had the honor of
making a presentation to the Dalai Lama-a life-altering experience. I do
believe the hospitality business can do more. Even if people don't think they
have time for philanthropy, they can always make a donation or share a social
media post to raise funds or awareness for certain causes.

DA N I E L AU B R Y ( L E F T ) ; J O N AT H A N B E C K E R M A N ( R I G H T )

HOW THAT IMPACTS HER MANAGEMENT STYLE: My self-selected title in
our company is CPIA (chief pain in the ass). The pyramid is flattened in our
studio-everyone has a voice and works together. I'm a collaborator, a captain
and a charlady (my inner housewife drives me to tidy up incessantly). We really
value wellness in every respect and make sure we practice that in our studio.
We offer massages, healthy snacks, aromatherapy, circadian lighting ... Our
Feng Shui master Sarah Rossbach has been involved with the office layout
since the beginning and (integrated energy healer) Alberto Amura has placed
omega loops and crystals to balance the energy. We've had a lot of bounce
backs-people who have left and come back again-which is delightful.
WHAT MADE A SELF-TAUGHT DESIGNER THINK SHE COULD TAKE ON
THE GIANTS AND WIN: I didn't worry about climbing the ladder because I

didn't see the ladder. I learned a lot about the hospitality business by sleeping
around (just joking ... with the same husband) from tents in Masai Mara to the
Oriental in Bangkok to The Savoy in London to a cottage in Galway to a yurt in
Tibet to The Peninsula in Hong Kong. I registered each experience both in piles
of notebooks and that very portable computer (no excess baggage) which is my
brain. My head is stuffed with inner videos from everywhere I've visited ... now
over 100 countries. I have the soul of a nomad and fortunately the mind of a
videographer, with an inner projection screen. But, my best learning skill is to
always hire people better than myself.
WHEN NOT BE TO A "YES" PERSON: Our hotel clients give us guidelines
and we create protocols using their advice-which we often challenge if we feel
it might make things better.

HOW SHE GOT INVOLVED WITH THE THORN TREE PROJECT: Thanks to my
friend Jane Newman. She was traveling in Africa when her vehicle broke down near
a Samburu village in Kenya. The villagers took her in and she learned that their
greatest wish was to send their children to school. They couldn't afford to, but Jane
knew her U.S. and European friends could make it happen. She shared her vision
with me when she retired from her job in advertising, and we fundraised, launching
our first preschool class in 2002. Now, we have a board of directors, we've built
three libraries and 10 dormitories, and made huge gains in the number of students
able to attend primary schools. There were 130 when we started, now there are
1,520. We have 107 students who have graduated from high school and/or college.
BEST ADVICE: I love the quote from (ballet superstar) Mikhail Baryshnikov:

"I'm not trying to dance better than someone else, I'm trying to dance better
than myself." Also, as a mentor advised, "Be your own lawyer, your own priest,
your own doctor, your own accountant and your own banker." You have to take
ownership of your life and curate it. It helped make me the independent
outspoken person I am today. And, lastly, simplify.
HER BIGGESTS RISKS: To get married a second time, which (author George

Bernard) Shaw says is a triumph of optimism over experience. That was a good
risk. Like my sons and grandchildren, my husband Daniel Aubry is a hero for
putting up with me and inspiring me to start this bus. Building alternative
modalities into our studio's DNA for over 20 years was also a risk-The New
York Times wrote an article on feng shui being "fang phooey." I wasn't thinking
about being ahead of any curve; I don't know where the curve is.
june 2018 boutiquedesign.com

29


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Boutique Design - June 2018

Table of Contents for the Digital Edition of Boutique Design - June 2018

Boutique Design - June 2018
Contents
From the Executive Editor
In This Issue
Check Out boutiquedesign.com
The Buzz
Shape Up
Heroes and Mavericks
Good Innings
Bdwest Review: Master Class
Products: Art + Accessories
Products: Carpet + Rugs
Exit Interview
Boutique Design - June 2018 - Intro
Boutique Design - June 2018 - Boutique Design - June 2018
Boutique Design - June 2018 - Cover2
Boutique Design - June 2018 - 1
Boutique Design - June 2018 - Contents
Boutique Design - June 2018 - 3
Boutique Design - June 2018 - From the Executive Editor
Boutique Design - June 2018 - 5
Boutique Design - June 2018 - In This Issue
Boutique Design - June 2018 - 7
Boutique Design - June 2018 - Check Out boutiquedesign.com
Boutique Design - June 2018 - 9
Boutique Design - June 2018 - The Buzz
Boutique Design - June 2018 - 11
Boutique Design - June 2018 - 12
Boutique Design - June 2018 - 13
Boutique Design - June 2018 - 14
Boutique Design - June 2018 - 15
Boutique Design - June 2018 - 16
Boutique Design - June 2018 - 17
Boutique Design - June 2018 - 18
Boutique Design - June 2018 - 19
Boutique Design - June 2018 - Shape Up
Boutique Design - June 2018 - 21
Boutique Design - June 2018 - 22
Boutique Design - June 2018 - 23
Boutique Design - June 2018 - 24
Boutique Design - June 2018 - 25
Boutique Design - June 2018 - 26
Boutique Design - June 2018 - 27
Boutique Design - June 2018 - Heroes and Mavericks
Boutique Design - June 2018 - 29
Boutique Design - June 2018 - 30
Boutique Design - June 2018 - 31
Boutique Design - June 2018 - 32
Boutique Design - June 2018 - 33
Boutique Design - June 2018 - 34
Boutique Design - June 2018 - 35
Boutique Design - June 2018 - 36
Boutique Design - June 2018 - 37
Boutique Design - June 2018 - 38
Boutique Design - June 2018 - 39
Boutique Design - June 2018 - 40
Boutique Design - June 2018 - 41
Boutique Design - June 2018 - Good Innings
Boutique Design - June 2018 - 43
Boutique Design - June 2018 - 44
Boutique Design - June 2018 - 45
Boutique Design - June 2018 - 46
Boutique Design - June 2018 - 47
Boutique Design - June 2018 - 48
Boutique Design - June 2018 - 49
Boutique Design - June 2018 - Bdwest Review: Master Class
Boutique Design - June 2018 - 51
Boutique Design - June 2018 - 52
Boutique Design - June 2018 - 53
Boutique Design - June 2018 - 54
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Boutique Design - June 2018 - 62
Boutique Design - June 2018 - 63
Boutique Design - June 2018 - Products: Art + Accessories
Boutique Design - June 2018 - 65
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Boutique Design - June 2018 - 67
Boutique Design - June 2018 - 68
Boutique Design - June 2018 - 69
Boutique Design - June 2018 - 70
Boutique Design - June 2018 - 71
Boutique Design - June 2018 - Products: Carpet + Rugs
Boutique Design - June 2018 - 73
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Boutique Design - June 2018 - 75
Boutique Design - June 2018 - 76
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Boutique Design - June 2018 - 83
Boutique Design - June 2018 - Exit Interview
Boutique Design - June 2018 - Cover3
Boutique Design - June 2018 - Cover4
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