Boutique Design - June 2018 - 34

TEAM CAPTAIN
THE BACKSTORY: My parents started out running
an 18-room hotel in Elgin, Texas, after we emigrated
from England when I was 8 years old. I learned how
the hotel business functioned, that it's important to
value and respect others and that prioritizing the
guest experience must be at the top of the list.
Watching my parents work also taught me never to
cut corners and how to do my due diligence. After I
graduated from the University of Texas, I took
advantage of U.S. Franchise Systems Inc.'s (USFS')
American Dream franchise program to build a
Microtel. After selling that property, I used the
money to buy another hotel and just kept repeating
that process. Now, my business includes a broad
range of hotels and brands in its portfolio.
WHAT MAKES HIM A MAVERICK: I moved away
from the typical hotel development approach in
favor of a more corporate structure that focused on
creating in-house management teams to address
procurement, development and financing.
HIS RISKIEST DEAL: In 1997, we opened the first
Wingate Inn in Austin, Texas, which wasn't a very
strong market at the time. Launching a new flag
without knowing much about the brand or how much
marketing would be needed to support it was a risky
endeavor. In this instance, we had to go in a different
direction. Ultimately, we converted the property into a
Holiday Inn Express that was quite successful.
HOW HE AVOIDS SECOND-GUESSING
HIMSELF: Research, research and more research. I

base my decisions on data and well-sourced information, not gut feelings. If I know the facts, I'm
confident in my decisions. Also, as an executive, I
seek to promote a collaborative atmosphere that
34

boutiquedesign.com june 2018

allows me to hear out different ideas and build on
them using the strengths of my team.
WHAT NEEDS TO CHANGE-NOW: Going

through renovation and property improvement plans
(PIPs) is probably the most frustrating aspect of business as usual. The challenge is that the hotel owner
places orders ( for design and operational items) but
there's always the potential for the brand to change
the specs. Labor costs and backlogs at furniture
companies brought about by the high demands of a
rapidly growing industry are also headaches.
BULL OR BEAR: Bull. The hospitality industry is
growing at a rapid pace, and it's not showing signs
of slowing down.
HOW AAHOA AND HE GOT INVOLVED IN
FIGHTING HUMAN TRAFFICKING: With the

support of AAHOA's leadership, I'm making human
trafficking awareness and prevention a primary
focus of my chairmanship. Recently, AAHOA began
partnering with groups such as the Dept. of Homeland Security Blue Campaign, Polaris (a nonprofit
organization dedicated to eradicating modern
slavery) and Businesses Ending Slavery and Trafficking. With traffickers targeting hotels as prospective locations for their illicit enterprises, as
hoteliers, we have a moral imperative to prevent
this kind of criminality on our properties, not only
to protect trafficking victims, but also our guests,
employees and our businesses.
THE ACTION STEPS: AAHOA's most recent initia-

tive, the Human Trafficking Awareness Training that
we developed in conjunction with Polaris, is a
completely digital online program that helps hoteliers

and their employees identify the signs of trafficking
and understand what steps they can take to prevent
it or, if it does happen, report it. The training is available at no cost to AAHOA's members and their staffs.
It's run on AAHOA's website, so people who want to
participate in the program can do so on their own
time. Those who complete the training will get a
certification which may satisfy some of the training
regulations put in place in certain states and localities. More than 200 hoteliers completed it at
AAHOA's Spring National Advocacy Conference this
past May. We continue to promote this training
through emails, text messages and at various association events throughout the country. AAHOA has
tremendous scope. Our nearly 18,000 members own
half the hotels in the U.S. and employ more than
600,000 people. While education and advocacy are
the main priorities in our human trafficking awareness and prevention efforts, special events such as
our regional golf tournaments have raised over
$100,000 for Businesses Ending Slavery and
Trafficking.
HOW IT FEELS TO BE A HERO: While it's
rewarding to know that AAHOA is helping hoteliers
play an active role in potentially saving lives, the
scale and consequences of human trafficking in the
U.S. are stark reminders that no one person can
stop it. But an individual can make a difference.
Personally, I'm proud to continue building on
AAHOA's track record of preventing this crime. We
have the potential to educate hundreds of thousands of people who can play an integral role in
identifying red flags and taking appropriate action.
But we can only achieve this if our members are
trained and engage their employees in this battle.

C O U R T E S Y O F A A H OA ( PAT E L W I T H C E R T I F I C AT I O N O F H U M A N T R A F F I C K I N G T R A I N I N G ( L .) ;
S P E A K I N G AT 2 0 18 A A H OA C O N F E R E N C E & T R A D E S H O W )

HITESH PATEL | PRESIDENT, CAPITAL CITY HOSPITALITY GROUP; CHAIRMAN, AAHOA


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Boutique Design - June 2018

Table of Contents for the Digital Edition of Boutique Design - June 2018

Boutique Design - June 2018
Contents
From the Executive Editor
In This Issue
Check Out boutiquedesign.com
The Buzz
Shape Up
Heroes and Mavericks
Good Innings
Bdwest Review: Master Class
Products: Art + Accessories
Products: Carpet + Rugs
Exit Interview
Boutique Design - June 2018 - Intro
Boutique Design - June 2018 - Boutique Design - June 2018
Boutique Design - June 2018 - Cover2
Boutique Design - June 2018 - 1
Boutique Design - June 2018 - Contents
Boutique Design - June 2018 - 3
Boutique Design - June 2018 - From the Executive Editor
Boutique Design - June 2018 - 5
Boutique Design - June 2018 - In This Issue
Boutique Design - June 2018 - 7
Boutique Design - June 2018 - Check Out boutiquedesign.com
Boutique Design - June 2018 - 9
Boutique Design - June 2018 - The Buzz
Boutique Design - June 2018 - 11
Boutique Design - June 2018 - 12
Boutique Design - June 2018 - 13
Boutique Design - June 2018 - 14
Boutique Design - June 2018 - 15
Boutique Design - June 2018 - 16
Boutique Design - June 2018 - 17
Boutique Design - June 2018 - 18
Boutique Design - June 2018 - 19
Boutique Design - June 2018 - Shape Up
Boutique Design - June 2018 - 21
Boutique Design - June 2018 - 22
Boutique Design - June 2018 - 23
Boutique Design - June 2018 - 24
Boutique Design - June 2018 - 25
Boutique Design - June 2018 - 26
Boutique Design - June 2018 - 27
Boutique Design - June 2018 - Heroes and Mavericks
Boutique Design - June 2018 - 29
Boutique Design - June 2018 - 30
Boutique Design - June 2018 - 31
Boutique Design - June 2018 - 32
Boutique Design - June 2018 - 33
Boutique Design - June 2018 - 34
Boutique Design - June 2018 - 35
Boutique Design - June 2018 - 36
Boutique Design - June 2018 - 37
Boutique Design - June 2018 - 38
Boutique Design - June 2018 - 39
Boutique Design - June 2018 - 40
Boutique Design - June 2018 - 41
Boutique Design - June 2018 - Good Innings
Boutique Design - June 2018 - 43
Boutique Design - June 2018 - 44
Boutique Design - June 2018 - 45
Boutique Design - June 2018 - 46
Boutique Design - June 2018 - 47
Boutique Design - June 2018 - 48
Boutique Design - June 2018 - 49
Boutique Design - June 2018 - Bdwest Review: Master Class
Boutique Design - June 2018 - 51
Boutique Design - June 2018 - 52
Boutique Design - June 2018 - 53
Boutique Design - June 2018 - 54
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Boutique Design - June 2018 - 61
Boutique Design - June 2018 - 62
Boutique Design - June 2018 - 63
Boutique Design - June 2018 - Products: Art + Accessories
Boutique Design - June 2018 - 65
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Boutique Design - June 2018 - 67
Boutique Design - June 2018 - 68
Boutique Design - June 2018 - 69
Boutique Design - June 2018 - 70
Boutique Design - June 2018 - 71
Boutique Design - June 2018 - Products: Carpet + Rugs
Boutique Design - June 2018 - 73
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Boutique Design - June 2018 - Exit Interview
Boutique Design - June 2018 - Cover3
Boutique Design - June 2018 - Cover4
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