Micro-targeting each aspect of a resort's design to individual guest's taste is more important (and challenging) now than ever. Here's the guidebook. Blame social media if you want to, but today's guests, regardless of the demographic box, feel empowered to choose their experiences in exacting detail. Whether it's a pair of jeans or a summer vacation, the number of A+ options means that a north-facing room instead of a south-facing room feels like a compromise. A guest with a penchant for white never has to sleep in ecru bedding. For designers, the opportunities to create perfectly tailored spaces are endless. The challenge is that one size fits just a few-a single wrong note and guests might overlook the property. Read on for a masterclass in designing for a target market of one and the takeaways from disruptive new concepts and attitudes. 34 boutiquedesign.com july + august 2018 ZHANG DAQI BY oRiaNa leRNeRhttp://www.boutiquedesign.com