Boutique Design - December 2018 - 106

2 0 18 G O L D K E Y AWA R D S

2018 GOLD KEY DESIGNER OF THE YEAR

20 EXCHANGE NEW YORK HOTEL (RENDERING)

HOW TO BUILD DRAMA WITHOUT BEING THEATRICALLY ABSURD

Our interiors are distinctive and bright. We follow one simple rule: Design
should be relevant, even if it's an illuminated sheep (yes, we used this in the
Ibis Styles Tbilisi). We love joking that we are minimalists, but the trait is
hidden so deep in our souls that we still haven't managed to reveal it. We try to
adhere to the principles of Michelangelo who said that the secret of a perfect
sculpture is to get rid of all unnecessary material. Our add-on: self-irony is
essential to excellence in design!

drawing that didn't exactly match our initial proposal. Finally, they gave up and
sent us an open file. We learned how to work in their programs and made a
perfect drawing. We also mock up every artwork and customized piece of
FF&E. Before we specify a new upholstery fabric or other textile, we first try it
out at our office, do several washings to make sure that the print or color will
resist running or fading and ensure that it holds up under heavy usage.
WHAT'S ON THEIR BOARDS

Before the end of the year, we're opening four restaurants: Estiatoria Keia
restaurant in Hong Kong, Chalet Berezka and Osh La Mer in Dubai and
gastrobar Lucky in Moscow. We're also working on a mini-hotel concept for 20
Exchange Place in New York and several other branded properties as well as a
proposal for a resort.

SOME TRADE SECRETS

THE NEXT HOT CONCEPTS IN HOTEL DESIGN

Every country has its own peculiarities for shop drawings. For the Pullman
Berlin Schweizerhof, for example, they accepted the drawings for the zebra
sculpture only after it was done perfectly down to the millimeter. The piece
took us five rounds of corrections because a local company was sending us a

Multifunctionality and fluidity. There have to be spaces for everything and
everyone. Smart, not complicated technologies. All tech should be userfriendly. Intuitive design. Coliving. The hospitality interiors of the future should
host both visitors and locals.

106 boutiquedesign.com

DECEMBER 2018

C O U R T E S Y O F S U N D U KO V Y S I S T E R S

always look forward. The basic rule is to stay within the brand's DNA, rather
than its platform, and justify thought-provoking concepts that talk to guests in
their own language. That's how the zebra and giraffe artworks came to inhabit
the lobby of the Hotel Pullman Berlin Schweizerhof near the city's zoo.


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Boutique Design - December 2018

Table of Contents for the Digital Edition of Boutique Design - December 2018

Boutique Design - December 2018
Contents
From the Editor
In This Issue
Check Out boutiquedesign.com
The Buzz
2018 Gold Key Awards: The Why Factor
Q+A:S+S=Success
Products: Casegoods
Products: Lighting
Exit Interview
Boutique Design - December 2018 - Intro
Boutique Design - December 2018 - Boutique Design - December 2018
Boutique Design - December 2018 - Cover2
Boutique Design - December 2018 - 1
Boutique Design - December 2018 - Contents
Boutique Design - December 2018 - 3
Boutique Design - December 2018 - From the Editor
Boutique Design - December 2018 - 5
Boutique Design - December 2018 - In This Issue
Boutique Design - December 2018 - 7
Boutique Design - December 2018 - Check Out boutiquedesign.com
Boutique Design - December 2018 - 9
Boutique Design - December 2018 - 10
Boutique Design - December 2018 - 11
Boutique Design - December 2018 - The Buzz
Boutique Design - December 2018 - 13
Boutique Design - December 2018 - 14
Boutique Design - December 2018 - 15
Boutique Design - December 2018 - 16
Boutique Design - December 2018 - 17
Boutique Design - December 2018 - 2018 Gold Key Awards: The Why Factor
Boutique Design - December 2018 - 19
Boutique Design - December 2018 - 20
Boutique Design - December 2018 - 21
Boutique Design - December 2018 - 22
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Boutique Design - December 2018 - 102
Boutique Design - December 2018 - 103
Boutique Design - December 2018 - Q+A:S+S=Success
Boutique Design - December 2018 - 105
Boutique Design - December 2018 - 106
Boutique Design - December 2018 - 107
Boutique Design - December 2018 - 108
Boutique Design - December 2018 - 109
Boutique Design - December 2018 - Products: Casegoods
Boutique Design - December 2018 - 111
Boutique Design - December 2018 - 112
Boutique Design - December 2018 - 113
Boutique Design - December 2018 - 114
Boutique Design - December 2018 - 115
Boutique Design - December 2018 - Products: Lighting
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Boutique Design - December 2018 - 122
Boutique Design - December 2018 - 123
Boutique Design - December 2018 - Exit Interview
Boutique Design - December 2018 - Cover3
Boutique Design - December 2018 - Cover4
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