Boutique Design - December 2018 - 14

to investing in the tools that drive personalization of the individual guest
experience. However, there's no substitute for the face-to-face interaction and
collaboration that we have with our clients.
FAY: There's an incredible wave of new technology that we're integrating
into our designs. For example, our interior design team created designs for
two of the restaurants aboard Celebrity Cruises newest ship, Celebrity EDGE.
Incorporated into the ceiling design of the French eatery, Le Grande Bistro,
is technology that projects a 3D dining experience, "Le Petit Chef," onto the
table to create an incredibly unique, engaging and entertaining experience
for its patrons.
WHAT ARE SOME OF YOUR MOST MEMORABLE PROJECTS,
PAST AND PRESENT?
HILL: It's a hard question, like asking someone "who is your favorite child?"
We've been so lucky to be involved in the projects and with the people who
have chosen to work with us.
Past projects:
* Hard Rock Macau: Our first significant project in Asia, which led to establishing office locations in Southeast Asia.
* The Blackstone: We vetted this project with several owners until 2008,
when the right ownership (Sage Hospitality) had us reposition this Chicago
property as an upscale boutique hotel. Our work then stood the test of time
until we were re-retained to renovate the property as a conversion to an
Autograph Collection hotel.
* BRE Portfolio (a New York-based REIT): We utilized our Gettys ONE team
to execute projects across a vast portfolio of select-service properties using
a master service agreement approach.

WHISKEY THIEF, CHATTANOOGA, TENNESSEE

RENAISSANCE CHICAGO DOWNTOWN HOTEL

FAY: New projects:
* Celebrity EDGE: We designed two F&B outlets on the largest cruise ship in
the world.
* LoveDay: This is our first venture into the healthcare arena, a space
designed to care for dementia patients.
* Rand Tower: Our own development project, resurrecting an iconic building
in Minneapolis.
* The Madison Washington DC, a Hilton Hotel: An interior design, branding
and procurement combined services project with a spectacular brand story
revolving around James and Dolly Madison.
WHAT NEW CHALLENGES AND OPPORTUNITIES ARE YOU
FACING NOW?
HILL: We're in an unprecedented era of consolidation in the hotel sector. As
companies continue to merge and acquire, there are hundreds more brands
compared to the late '80s, and many more to come. All of these brands are
constantly evolving to ensure they remain distinctive and relevant.
We're also seeing tremendous growth in soft brands as well as the boutique
and lifestyle sectors, all of which present wonderful design opportunities.
Hotels are no longer selling a consistent product. They're selling a holistic
experience that has strong emotional connections forged over a number of
detailed touchpoints, service rituals and signature moments. To create endto-end experiences, today's hotel designers must operate at the intersection of
design, branding, strategy and business.
FAY: Hotels are cool and fun again, just as they were in the early part of the
last century. There's a wonderful resurgence in interest in hotels and hospitality
14

boutiquedesign.com DECEMBER 2018

THE BLACKSTONE, AUTOGRAPH COLLECTION, CHICAGO

around the globe. Hotels are becoming the living rooms of our cities and the
workplace for today's mobile professionals.
Over the course of the next several years, we'll significantly grow our hotel
development group. (We have two projects breaking ground before the end
of 2018.)
We've accomplished a lot over the last 30 years, but what matters most
now is what we do next. The business must be in a constant state of evolution,
adapting to the ever-changing needs of our clients and the market. This is the
only way to remain relevant. Our best days are ahead of us!

C O U R T E S Y O F V I S I O N H O S P I TA L I T Y G R O U P ( W H I S K E Y T H I E F ) ; N I C H O L A S J A M E S P H O T O G R A P H Y ( R E N A I S S A N C E C H I C AG O ) ; C H R I S T O P H E R V I L L A N O ( T H E B L AC K S T O N E )

THE BUZZ: MAJOR MILESTONES


http://www.boutiquedesign.com

Boutique Design - December 2018

Table of Contents for the Digital Edition of Boutique Design - December 2018

Boutique Design - December 2018
Contents
From the Editor
In This Issue
Check Out boutiquedesign.com
The Buzz
2018 Gold Key Awards: The Why Factor
Q+A:S+S=Success
Products: Casegoods
Products: Lighting
Exit Interview
Boutique Design - December 2018 - Intro
Boutique Design - December 2018 - Boutique Design - December 2018
Boutique Design - December 2018 - Cover2
Boutique Design - December 2018 - 1
Boutique Design - December 2018 - Contents
Boutique Design - December 2018 - 3
Boutique Design - December 2018 - From the Editor
Boutique Design - December 2018 - 5
Boutique Design - December 2018 - In This Issue
Boutique Design - December 2018 - 7
Boutique Design - December 2018 - Check Out boutiquedesign.com
Boutique Design - December 2018 - 9
Boutique Design - December 2018 - 10
Boutique Design - December 2018 - 11
Boutique Design - December 2018 - The Buzz
Boutique Design - December 2018 - 13
Boutique Design - December 2018 - 14
Boutique Design - December 2018 - 15
Boutique Design - December 2018 - 16
Boutique Design - December 2018 - 17
Boutique Design - December 2018 - 2018 Gold Key Awards: The Why Factor
Boutique Design - December 2018 - 19
Boutique Design - December 2018 - 20
Boutique Design - December 2018 - 21
Boutique Design - December 2018 - 22
Boutique Design - December 2018 - 23
Boutique Design - December 2018 - 24
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Boutique Design - December 2018 - 101
Boutique Design - December 2018 - 102
Boutique Design - December 2018 - 103
Boutique Design - December 2018 - Q+A:S+S=Success
Boutique Design - December 2018 - 105
Boutique Design - December 2018 - 106
Boutique Design - December 2018 - 107
Boutique Design - December 2018 - 108
Boutique Design - December 2018 - 109
Boutique Design - December 2018 - Products: Casegoods
Boutique Design - December 2018 - 111
Boutique Design - December 2018 - 112
Boutique Design - December 2018 - 113
Boutique Design - December 2018 - 114
Boutique Design - December 2018 - 115
Boutique Design - December 2018 - Products: Lighting
Boutique Design - December 2018 - 117
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Boutique Design - December 2018 - 122
Boutique Design - December 2018 - 123
Boutique Design - December 2018 - Exit Interview
Boutique Design - December 2018 - Cover3
Boutique Design - December 2018 - Cover4
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