Boutique Design - December 2018 - 60

2 0 18 G O L D K E Y AWA R D S

BEST NIGHTCLUB/LOUNGE
SOURCES

ANALOG AT HUTTON HOTEL
NASHVILLE

DESIGN FIRM: Studio 11 Design, Dallas
THE COMMISSION: Turn the volume up on a

cocktail lounge-meets-live music venue mashup.
Bring clever FF&E touches to the space without
interfering with the complex A/V and layout needs
of a concert venue. Work with music industry
insiders to develop ideal acoustics. Keep clear
sight lines to the stage for all 300-plus potential
audience members.
THE CHARRETTE: "The overall effect is meant

to provide the feeling of walking into a musician's
house, a living room live-set," says Kellie Sirna,
principal, Studio 11 Design. Assuming, of course,
that the musician in question has a penchant for
eclectic jewel tones and exquisite taste (clearly,
not even every A-list musician has the same flair
for interior design they do for performance and/or
songwriting).
60

boutiquedesign.com DECEMBER 2018

THE CHALLENGE: If most spaces need good

bones, live music venues also require top-notch
musculoskeletal systems in the form of both the
cables and wiring needed on and offstage (for
instruments, mics, video screens, mixing desks
and so on) and the bigger, more visible elements
such as trusses and speakers. And, all of that
needs to be hidden from view, as it's not exactly
the sexy part of the interior design. So, the team
got creative with both actually concealing those
utilitarian pieces and simply distracting viewers'
eye. "The use of purple crushed velvet theatrical
drapes, focal chandeliers placed to draw the eye
away from the rigging, wood veneer acoustic
panels, and inventive details shield and beautify
the venue," says Sirna. AV elements are hidden
in murals and acoustic baffles are out of sight to
ensure a seamless visual and auditory experience.
THE COOL STUFF: Sirna and her team designed

the 5,000-sq.ft. space to be equally compelling
with or without performers on the stage. The color
scheme works equally well with the house lights
up or down. Couches as front row seating are also
just chic conversation spots if the evening's entertainment hasn't yet begun. Area rugs define seating
groups (standard practice in hospitality spaces) but
they also evoke the atmosphere of iconic recording
studios, right down to the deliberately washed-out
effects on some of them.
THE CARRY-OUT: Don't hit a bum note. Designers
playing outside their usual stomping grounds need
to step back and understand the technicality of
the project before jumping straight into its visuals.
It's also fine to get by with a little help from your
friends (or collaborators). "By using best-in-class
music professionals to design and implement the
venue's sound equipment, the live music experience
is unparalleled," says Sirna.

SAM ANGEL PHOTOGR APH Y

WINNER

OWNER: Watermark Capital
Partners, LLC, Chicago;
OPERATOR: HEI Hotels and
Resorts, Scottsdale, Arizona;
DESIGN FIRM: Studio 11
Design, Dallas: Kellie Sirna,
principal; Greer May, associate
principal/project manager;
Michael Brown, senior designer
and brand manager; Joshua
Gregg, art curator & stylist; Tori
Kennedy, designer; ARCHITECT:
Tuck Hinton Architects,
Nashville; PURCHASING
COMPANY: Martin Stringfellow
Associates, Orlando; GENERAL
CONTRACTOR: Norcon
Construction, Chicago;
DESIGN CONSULTANTS:
GMLD Lighting, Dallas (lighting
designer); Clair Solutions,
Nashville (audio, AV, theatrical
equipment); Newcomb &
Boyd, Atlanta (acoustics);
John Hardy Group, Atlanta
(construction and project
management); GreenLight
Media and Marketing, Los
Angeles (music management);
ART & ACCESSORIES:
Kalisher; Lou Verne by Studio
11 Design; AUDIO/VISUAL &
ELECTRONICS: GreenLight
Media and Marketing;
FABRICS: Bart Halpern;
Brentano; Contract D├ęcor
International; Designer's
Guild; Opuzen; Townsend
Leather; Valley Forge Fabrics;
FLOORCOVERINGS: Ann
Sacks Tile; Ceramic Technics;
Pantheon; FURNITURE: Astoria
Compass; Design Within Reach;
Table Logix; Troy Wesnidge;
Wells Industries; LIGHTING:
Preciosa; Synergy Lighting;
WALLCOVERINGS: Area
Environments; Innovations;
Maya Romanoff


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Boutique Design - December 2018

Table of Contents for the Digital Edition of Boutique Design - December 2018

Boutique Design - December 2018
Contents
From the Editor
In This Issue
Check Out boutiquedesign.com
The Buzz
2018 Gold Key Awards: The Why Factor
Q+A:S+S=Success
Products: Casegoods
Products: Lighting
Exit Interview
Boutique Design - December 2018 - Intro
Boutique Design - December 2018 - Boutique Design - December 2018
Boutique Design - December 2018 - Cover2
Boutique Design - December 2018 - 1
Boutique Design - December 2018 - Contents
Boutique Design - December 2018 - 3
Boutique Design - December 2018 - From the Editor
Boutique Design - December 2018 - 5
Boutique Design - December 2018 - In This Issue
Boutique Design - December 2018 - 7
Boutique Design - December 2018 - Check Out boutiquedesign.com
Boutique Design - December 2018 - 9
Boutique Design - December 2018 - 10
Boutique Design - December 2018 - 11
Boutique Design - December 2018 - The Buzz
Boutique Design - December 2018 - 13
Boutique Design - December 2018 - 14
Boutique Design - December 2018 - 15
Boutique Design - December 2018 - 16
Boutique Design - December 2018 - 17
Boutique Design - December 2018 - 2018 Gold Key Awards: The Why Factor
Boutique Design - December 2018 - 19
Boutique Design - December 2018 - 20
Boutique Design - December 2018 - 21
Boutique Design - December 2018 - 22
Boutique Design - December 2018 - 23
Boutique Design - December 2018 - 24
Boutique Design - December 2018 - 25
Boutique Design - December 2018 - 26
Boutique Design - December 2018 - 27
Boutique Design - December 2018 - 28
Boutique Design - December 2018 - 29
Boutique Design - December 2018 - 30
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Boutique Design - December 2018 - 100
Boutique Design - December 2018 - 101
Boutique Design - December 2018 - 102
Boutique Design - December 2018 - 103
Boutique Design - December 2018 - Q+A:S+S=Success
Boutique Design - December 2018 - 105
Boutique Design - December 2018 - 106
Boutique Design - December 2018 - 107
Boutique Design - December 2018 - 108
Boutique Design - December 2018 - 109
Boutique Design - December 2018 - Products: Casegoods
Boutique Design - December 2018 - 111
Boutique Design - December 2018 - 112
Boutique Design - December 2018 - 113
Boutique Design - December 2018 - 114
Boutique Design - December 2018 - 115
Boutique Design - December 2018 - Products: Lighting
Boutique Design - December 2018 - 117
Boutique Design - December 2018 - 118
Boutique Design - December 2018 - 119
Boutique Design - December 2018 - 120
Boutique Design - December 2018 - 121
Boutique Design - December 2018 - 122
Boutique Design - December 2018 - 123
Boutique Design - December 2018 - Exit Interview
Boutique Design - December 2018 - Cover3
Boutique Design - December 2018 - Cover4
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