Boutique Design - December 2018 - 61

WINNER

ROSINA COCKTAIL BAR AND
LOUNGE AT THE PALAZZO
LAS VEGAS

DESIGN FIRM: Simeone Deary Design Group, Chicago (under a consulting
agreement with Gensler, Las Vegas)

THE COMMISSION: Create a decadent design, inspired by the fictitious

Rosina (a prohibition-era Sicilian socialite), for this 65-seat, high-concept
cocktail bar on the casino floor of the Palazzo Las Vegas. "To that end, a
dossier was constructed, attributes were assigned, and a back story was
developed as the design team established an idea of what Rosina's life might
have been like," says Lisa Simeone, president and owner, Simeone Deary
Design Group. "Then, the team's concept was deconstructed and transformed into an interior design concept and actual space," says Simeone.
THE CHARRETTE: There's a whole lotta Rosina to put into this space. She

was envisioned as a socialite with a penchant for the good things in life-
high fashion, luxe materials and, of course, champagne (Prohibition doesn't
stop her fun)-and she's no fan of quality over quantity. That's echoed in
the way those posh building blocks are utilized in the space. Think yards
of flowing fabrics, velvets and leathers, plenty of studs and shirring and
elegant boa-inspired wallcovering.
THE CHALLENGE: Creating a design and design concept that was strong,
bold and weighty enough to stand out on a busy casino floor amongst all
the constant activity going on day and night.
THE COOL STUFF: For anyone as sophisticated as Rosina (the assump-

tion here is that all guests are), expectations are high, and exceeding them
requires elements of surprise. A Press for Champagne button is both a
memorable focal point and a way to make sure no one's flute runs dry.
"With bold and brass Art Deco patterns on the exterior, the bar is fashioned after a private rail car and features partial glass walls that create
'see and be seen' spaces," says Simeone. "Antiqued mirror surfaces and
faceted glowing bulbs add to the glamour and appeal." Elsewhere in the
venue, crystal strings in the chandeliers echo the feathery print on the
wall behind them.
THE CARRY-OUT: Guests still want to feel like they're in a movie.
Designers need to play art director and film director to make it happen.
Here, curtained VIP booths create a please-zoom-in sense of exclusivity.

N AT H A N K I R K M A N

SOURCES
OWNER/OPERATOR: Las Vegas Sands Corp., Las Vegas; DESIGN FIRM: Simeone Deary
Design Group, Chicago (under a consulting agreement with Gensler, Las Vegas): Lisa Simeone, owner;
Gina Deary, owner; Sara Talleux, principal; Jessica Alexander, senior project designer; Libby
Paulsen, designer; Mark St. Romain, senior designer; ARCHITECT: Gensler, Las Vegas: Stephen
Ranck, principal/managing director; Janie Horas, senior associate; Jerry Cool; Julie Pellum,
associate, Sun Kim and Andre Dutra; PURCHASING COMPANY: Las Vegas Sands Corp.,
Las Vegas; GENERAL CONTRACTOR: SR Construction, Inc., Las Vegas; CARPET: Brintons;
FABRICS: Architex; Foglizzo Leather; Holly Hunt; Jamie Stern; JB Martin; Misia Paris; Moore &
Giles; Opuzen; Romero Brothers Interiors; Samuel & Sons; Romo Group; Tiger Imports; Upper
South Studio; Zavi Textiles; FURNITURE: Laurel Group; Western Casework; LIGHTING: Preciosa;
WALLCOVERINGS: Area Environments

DECEMBER 2018 boutiquedesign.com

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Boutique Design - December 2018

Table of Contents for the Digital Edition of Boutique Design - December 2018

Boutique Design - December 2018
Contents
From the Editor
In This Issue
Check Out boutiquedesign.com
The Buzz
2018 Gold Key Awards: The Why Factor
Q+A:S+S=Success
Products: Casegoods
Products: Lighting
Exit Interview
Boutique Design - December 2018 - Intro
Boutique Design - December 2018 - Boutique Design - December 2018
Boutique Design - December 2018 - Cover2
Boutique Design - December 2018 - 1
Boutique Design - December 2018 - Contents
Boutique Design - December 2018 - 3
Boutique Design - December 2018 - From the Editor
Boutique Design - December 2018 - 5
Boutique Design - December 2018 - In This Issue
Boutique Design - December 2018 - 7
Boutique Design - December 2018 - Check Out boutiquedesign.com
Boutique Design - December 2018 - 9
Boutique Design - December 2018 - 10
Boutique Design - December 2018 - 11
Boutique Design - December 2018 - The Buzz
Boutique Design - December 2018 - 13
Boutique Design - December 2018 - 14
Boutique Design - December 2018 - 15
Boutique Design - December 2018 - 16
Boutique Design - December 2018 - 17
Boutique Design - December 2018 - 2018 Gold Key Awards: The Why Factor
Boutique Design - December 2018 - 19
Boutique Design - December 2018 - 20
Boutique Design - December 2018 - 21
Boutique Design - December 2018 - 22
Boutique Design - December 2018 - 23
Boutique Design - December 2018 - 24
Boutique Design - December 2018 - 25
Boutique Design - December 2018 - 26
Boutique Design - December 2018 - 27
Boutique Design - December 2018 - 28
Boutique Design - December 2018 - 29
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Boutique Design - December 2018 - 101
Boutique Design - December 2018 - 102
Boutique Design - December 2018 - 103
Boutique Design - December 2018 - Q+A:S+S=Success
Boutique Design - December 2018 - 105
Boutique Design - December 2018 - 106
Boutique Design - December 2018 - 107
Boutique Design - December 2018 - 108
Boutique Design - December 2018 - 109
Boutique Design - December 2018 - Products: Casegoods
Boutique Design - December 2018 - 111
Boutique Design - December 2018 - 112
Boutique Design - December 2018 - 113
Boutique Design - December 2018 - 114
Boutique Design - December 2018 - 115
Boutique Design - December 2018 - Products: Lighting
Boutique Design - December 2018 - 117
Boutique Design - December 2018 - 118
Boutique Design - December 2018 - 119
Boutique Design - December 2018 - 120
Boutique Design - December 2018 - 121
Boutique Design - December 2018 - 122
Boutique Design - December 2018 - 123
Boutique Design - December 2018 - Exit Interview
Boutique Design - December 2018 - Cover3
Boutique Design - December 2018 - Cover4
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