Boutique Design - December 2018 - 65

WINNER

VUE HOTELS
BEIJING

DESIGN FIRM FOR INAUGURAL PROPERTY: MINISTRY OF DESIGN PTE

LTD, Singapore
THE COMMISSION: Revolutionize the standards of Chinese hotel expe-

CI& A PHOTOGR APH Y

riences on two levels. First, celebrate the concept of transforming hutongs
(narrow alleys between rows of traditional Chinese courtyard residences;
the word also describes neighborhoods composed of such dwellings) into
chic modern spaces. Usually, unless they have extreme historical value, these
buildings are demolished, rather than given new life. Second, use art to show
off a joyful, whimsical side of travel that the team felt was underrepresented
in China.
THE CHARRETTE: Making a brand viable throughout any country means

thinking through how it appeals to locals, instead of being dependent just on
international interest. Through their experience leading Orange Hotel Group,
a Chinese hotel company with properties in 23 cities across the country, the
team behind VUE had the on-the-ground experience to make sure their bold
design resonated at the right frequency with cutting-edge Chinese travelers.

Wu Hai, founder and ceo of both Orange and VUE, wanted to make interiors
guests wouldn't soon forget.
THE CHALLENGE: As with any hotelier taking on a renovation or conver-

sion site, matching the outside impression to the inside experience isn't always
easy. The MINISTRY OF DESIGN PTE LTD team, led by founder Colin Seah,
exploited that by celebrating the 80-room debut hotel's location on a lake by
turning to shades of gray (with metallic accents) for the exteriors and partybright blues, pinks and yellows on the high energy interior. Then again, the
two hot pink wireframe bunnies smoochin' on the roof atop their eponymous
restaurant might hint at what's inside.
THE COOL STUFF: Don't save the drama for your mama. Spread it across the
lobby, guestrooms, bathrooms and so on. Boldly angular forms adorn ceilings
and walls throughout the hotel.
THE CARRY-OUT: Nothing is as crucial as knowing the local taste. VUE takes
cues from the best of the international design world, but it's not just a homegrown clone. Instead, it's an attempt to transform the Chinese hotel experience, done by someone who's been there, stayed there and done that.
DESIGN FOR INAUGURAL PROPERTY (VUE Hotel Houjai, Beijing): MINISTRY OF DESIGN PTE LTD,
Singapore; ARCHITECT FOR INAUGURAL PROPERTY: MINISTRY OF DESIGN PTE LTD, Singapore;
PURCHASING COMPANY: VUE Hotel Houhai, Beijing

DECEMBER 2018 boutiquedesign.com

65


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Boutique Design - December 2018

Table of Contents for the Digital Edition of Boutique Design - December 2018

Boutique Design - December 2018
Contents
From the Editor
In This Issue
Check Out boutiquedesign.com
The Buzz
2018 Gold Key Awards: The Why Factor
Q+A:S+S=Success
Products: Casegoods
Products: Lighting
Exit Interview
Boutique Design - December 2018 - Intro
Boutique Design - December 2018 - Boutique Design - December 2018
Boutique Design - December 2018 - Cover2
Boutique Design - December 2018 - 1
Boutique Design - December 2018 - Contents
Boutique Design - December 2018 - 3
Boutique Design - December 2018 - From the Editor
Boutique Design - December 2018 - 5
Boutique Design - December 2018 - In This Issue
Boutique Design - December 2018 - 7
Boutique Design - December 2018 - Check Out boutiquedesign.com
Boutique Design - December 2018 - 9
Boutique Design - December 2018 - 10
Boutique Design - December 2018 - 11
Boutique Design - December 2018 - The Buzz
Boutique Design - December 2018 - 13
Boutique Design - December 2018 - 14
Boutique Design - December 2018 - 15
Boutique Design - December 2018 - 16
Boutique Design - December 2018 - 17
Boutique Design - December 2018 - 2018 Gold Key Awards: The Why Factor
Boutique Design - December 2018 - 19
Boutique Design - December 2018 - 20
Boutique Design - December 2018 - 21
Boutique Design - December 2018 - 22
Boutique Design - December 2018 - 23
Boutique Design - December 2018 - 24
Boutique Design - December 2018 - 25
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Boutique Design - December 2018 - 28
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Boutique Design - December 2018 - 101
Boutique Design - December 2018 - 102
Boutique Design - December 2018 - 103
Boutique Design - December 2018 - Q+A:S+S=Success
Boutique Design - December 2018 - 105
Boutique Design - December 2018 - 106
Boutique Design - December 2018 - 107
Boutique Design - December 2018 - 108
Boutique Design - December 2018 - 109
Boutique Design - December 2018 - Products: Casegoods
Boutique Design - December 2018 - 111
Boutique Design - December 2018 - 112
Boutique Design - December 2018 - 113
Boutique Design - December 2018 - 114
Boutique Design - December 2018 - 115
Boutique Design - December 2018 - Products: Lighting
Boutique Design - December 2018 - 117
Boutique Design - December 2018 - 118
Boutique Design - December 2018 - 119
Boutique Design - December 2018 - 120
Boutique Design - December 2018 - 121
Boutique Design - December 2018 - 122
Boutique Design - December 2018 - 123
Boutique Design - December 2018 - Exit Interview
Boutique Design - December 2018 - Cover3
Boutique Design - December 2018 - Cover4
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